How to grow acquisition by 300% in 5 months with SEO featuring Josh Spilker

Companies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies?

Aside from well-thought-out SEO strategies, startups can benefit from middle-of-funnel content approaches. When focusing on the middle, it can help companies accomplish a few objectives, including raising awareness around their products. Some of the best middle-of-funnel content examples are comparison guides, templates, and other similar pieces.

In this episode of Content Logistics, Camille Trent welcomes Josh Spilker, the Head of Marketing of Friday. Camille and Josh discuss the basics of middle-of-funnel content strategies, provide the best real-life examples of this approach, and give a valuable piece of advice to content marketers trying to launch an SEO program for startups.