
How to handle a client who is insisting on using their own ad copy or ad creative?
How do you handle a client who is insisting on using their own ad copy or ad creative?
You've got a client on board and they are adamant about the particular details they want in their ad copy - even the punctuation, grammar and everything they want all laid out to a T. Perhaps they've got images that they've spent a fortune on with professional photo shoots and then graphically designed for promotions.
But... you just know the copy isn’t engaging (maybe not even compliant) and it's not going to fly. That's what we're talking about today. In this episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager Business.
Information
- Show
- FrequencyUpdated Weekly
- PublishedNovember 4, 2021 at 11:53 AM UTC
- Length11 min
- Episode52
- RatingClean