Do Good Work

Raul Hernandez Ochoa
  • 5,0 (39)
  • EMPREENDEDORISMO
  • SEMANAL

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

  1. 23 DE JUN.

    How to "Niche" Your Business For Resilience with Jason Brewer

    Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers. 00:28 The Importance of Niching Down 01:30 Generalist vs. Specialist Debate 03:02 Business Positioning Strategies 07:30 Balancing Risk and Growth 13:49 Adapting to Market Changes and AI 17:25 Future Vision for Brolik Connect with Jason:  • LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/ Website: http://brolik.com Connect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    24min

  2. 20 DE JUN.

    Tranforming the Way Moms Thrive at Work with Reigna Bethencourt, Founder of Tenuto

    In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team management, client relations, and her vision for the future of work and family integration. 00:07 Meet Regina Bethencourt: Visionary Behind Tenuto 00:37 The Mission to Transform Working Moms' Lives 01:07 Starting Tenuto: Regina's Journey 04:03 Balancing Work and Family Life 05:39 Team Management and Client Expectations 08:43 Redefining Success and Healthy Obsessions 16:11 Empowering Families and Future Generations 18:34 The Future of Work and Family Integration Connect with Regina:  • LinkedIn https://www.linkedin.com/in/regina-bethencourt-1550a955/ Web www.tenutoconsulting.com Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    23min

  3. 16 DE JUN.

    Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller

    In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing. 00:36 Journey into Agency Ownership 03:55 Transforming the Agency Model 07:44 Sales Training and Cultural Shift 13:47 Restructuring for Success 19:24 Challenging Existing Beliefs 21:03 Restructuring and Successes 23:00 Empowering Through AI 24:34 Embracing Failure for Growth 29:56 Future Plans and Niching Down Connect with Gledsley:  • https://ca.linkedin.com/in/gledsleymuller Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    38min

  4. 13 DE JUN.

    Building an AI Driven Consultancy With Cynthia and Rich Kerr, Founders of Wellpay AI

    In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They also explore the future of work, how AI is transforming traditional roles, and the essential skills needed in this evolving landscape. Tune in to learn about their innovative approach to compensation consulting and the role of AI in making strategic business decisions. 00:16 Cynthia's Journey to Founding Wellpay AI 01:54 Building an AI Company: Challenges and Strategies 03:13 AI in Compensation: Ethics and Compliance 03:56 Rich's Expertise in AI Development 05:35 Strategic Use of AI in Business 10:41 Business Model and Pricing Strategy 16:40 Quality Assurance in AI Systems 18:08 Communicating Value to Clients 18:37 Efficiency and Speed in Consultancy 20:38 The Future of Work and Technology23:59 Leadership and AI Connect with Cynthia and Rich:  • https://www.wellpay.ai/ • https://www.linkedin.com/in/cynthiawellpay/ • https://www.linkedin.com/in/datasciencedoc/  Connect with Raul:  • Work with Raul: https://dogoodwork.io • Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    33min

  5. 22 DE MAI.

    Why You're Underpaid for Your Services & How to Fix It

    In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you. 00:23 Understanding Value and Perception 00:45 The Importance of Belief in Sales 01:07 Examples of Perceived Value 02:14 Shifting Your Focus to Transformation 03:38 Five Steps to Audit Your Value 04:29 Aligning Price with Value 05:07 Packaging and Selling Your Process 05:55 The Impact of Proper Pricing 07:27 Communicating and Standing by Your Value Connect with Raul:  • Work with Raul: https://dogoodwork.io/ • Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    10min

  6. 15 DE MAI.

    Marketing Stopped Working? Try This

    In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls. 00:38 When Marketing Funnels Stop Working 01:09 The Importance of Refreshing Your Creative 02:02 Personal Stories and Market Perception 03:07 Diagnosing Front End vs. Back End Issues 04:07 Strategic Testing and Iteration Connect with Raul:  • Work with Raul: https://dogoodwork.io/ • Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    6min

  7. 8 DE MAI.

    Expanding to a New Market or Service? Review These 3 First

    In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion. 00:53 Understanding Historical Context and Qualification 02:23 Forecasting Future Scenarios 03:51 Grounding in Unchanging Principles 04:40 Formulating and Testing Hypotheses Connect with Raul:  • Work with Raul: https://dogoodwork.io/ • Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    7min

  8. 17 DE ABR.

    How to Implement AI With Your Team, Without Making Them Worry You're Looking to Replace them…

    In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation. 00:12 Addressing Team Concerns About AI 00:31 Key Business Areas for AI Implementation 01:04 AI as an Amplifier, Not a Replacement 01:55 Framework for Identifying High-Level Tasks 02:08 Focusing on High-Impact Activities 03:28 Mapping Daily Habits and Processes 04:01 Embedding AI in Business Operations 04:57 Leveraging AI for Team Potential Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    8min
Ver tudo (303)

Trailer

5
de 5
39 avaliações

Sobre

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

Informações

  • Criado por
    Raul Hernandez Ochoa
  • Anos de atividade
    2019 - 2025
  • Episódios
    303
  • Classificação
    Livre
  • Copyright
    © Attribution-NonCommercial-NoDerivatives 4.0 International
  • Site do podcast
    Do Good Work