Good Marketing Unplugged

Feathr
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Good Marketing Unplugged

Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing! Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))

  1. Building a Durable Growth Plan for Your Nonprofit with Tobes Kelly

    02/01/2024

    Building a Durable Growth Plan for Your Nonprofit with Tobes Kelly

    “You need to be debriefing fast and often. What is working? What is not working? Why? How do we stop doing what's not working, or scale up what is? I think that's both an internal conversation as much as it is valuable to be having with your agencies.” In this episode of Unplugged we’re joined by Tobes Kelly, former VP of Digital Fundraising and Marketing at UNICEF and founder of the substack Some Personal News (SPN). Tobes offers guidance on prioritizing retention, cultivating community, and leveraging brand partnerships. You’ll walk away with practical advice on balancing acquisition and retention, asking the right strategic questions, and focusing your resources on the right audiences rather than channels alone. This conversation provides a roadmap for sustainable growth through changing times.

    37min
  2. Solution-Based Storytelling: How This Nonprofit Uses Girl-Led Activism to Grow Awareness & Impact with Kate Lord

    19/12/2023

    Solution-Based Storytelling: How This Nonprofit Uses Girl-Led Activism to Grow Awareness & Impact with Kate Lord

    “I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on, and what you made before. And then ask them, “What do you think? What are your ideas? If you could make a campaign for this organization? What would you do?”” This week in the studio we’re joined by Kate Lord, Director of Advocacy and Communications at She's the First. She discusses the innovative Girl Activist Fellowship program launched last year that empowered 30 girls to create and lead four advocacy campaigns for the organization. Kate shares details about the campaigns around poetry, children's books, art shows, and interviews. Tune in for powerful conversation about how to create campaigns with blended outcomes across programs, communities, and donor engagement. You’ll hear best practices for designing community-driven campaigns that achieve mission impact at scale through grassroots leadership and partnership.

    30min
  3. How To Design Impactful Digital Fundraising Campaigns: Insights from ALIMA's Viral “Breath For All" with Charlie Kunzer and Neda Azarfar

    12/12/2023

    How To Design Impactful Digital Fundraising Campaigns: Insights from ALIMA's Viral “Breath For All" with Charlie Kunzer and Neda Azarfar

    “For us, it was figuring out all the elements of that encounter between ALIMA and the audience to make it more than a scroll through but an actual moment.” Today in the studio, we take a deep dive into the viral "Breath for All" campaign created by nonprofit ALIMA in partnership with Nazar Works. Neda Azarfar, Founder of Nazar Works, and ALIMA USA’s executive director Charlie Kunzer share their unique paths to working in the nonprofit sector and discuss their chance meeting that led to this groundbreaking collaboration. Listen in as they explain how thorough audience research informed the development of a viral campaign focused not only on awareness, but on creating an engaging experience. ALIMA was able to bring the global issue of lack of medical oxygen access closer to home. Tune in to learn how understanding your audience at a cultural level can result in a message that resonates and inspires action on a massive scale. 🎧

    48min
  4. Segmenting for Success: Reaching Multiple Audiences Through Targeted Campaigns with Camille Currie

    05/12/2023

    Segmenting for Success: Reaching Multiple Audiences Through Targeted Campaigns with Camille Currie

    “I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it's also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gray space where you might be able to really leverage and to tell a story that's fresh and new.” Camille Currie, VP of Marketing and Communications at NAF, joins us this week in the studio to discuss her career journey and how she’s applying lessons from sports marketing to the nonprofit space today. NAF segments their audiences into 6 key groups, and Camille shares their strategies around storytelling and targeting campaigns to uniquely engage each with their mission. You’ll hear how NAF analyzes their data to uncover new stories and highlights their focus on activating alumni networks. This conversation offers valuable best practices for nonprofit marketers on community engagement, audience segmentation, and leveraging data to strengthen marketing efforts and mission impact. Can’t wait for you to hear it 🎧

    34min
  5. Building a Trusted Nonprofit Brand: A Conversation with Shelley Diamond of UNICEF USA

    28/11/2023

    Building a Trusted Nonprofit Brand: A Conversation with Shelley Diamond of UNICEF USA

    “Does everyone in your organization speak about, understand, and behave in a way that aligns with your mission? Because without that, there's no authenticity, and authenticity leads to trust. And you have to put that lens on everything.” Today we have Shelley Diamond, Chief Marketing Officer of UNICEF USA, in the studio to discuss the organization's approach to building a trusted nonprofit brand. Shelley gives us an insider’s look at the balancing act of staying true to your mission while keeping the brand relevant and impactful. Throughout the conversation, Shelley emphasizes the role of marketing in driving both impact and growth through mission-driven storytelling, innovation, and authentic engagement with communities. Tune in for insights on developing brand trust and retaining relevance that can be applied to nonprofit marketing strategies of all sizes. 🎧

    31min
  6. Using Digital Marketing like Fast-Growing Companies to Optimize the Donor Journey with Cameron Bartlett

    21/11/2023

    Using Digital Marketing like Fast-Growing Companies to Optimize the Donor Journey with Cameron Bartlett

    “We separated each of the ways that we're serving clients, as well as the way that we're fundraising into individual products. We're obviously well synced together as a team, but I really liked the way that we've been able to spread out each of those. And though we understand they work together, and it’s all a part of again that master donor attorney, we've treated each of these with the attention to care that they individually need.” This episode of Unplugged features Cameron Bartlett, VP of Performance Marketing at Stop Soldier Suicide. You’ll hear insights into Stop Soldier Suicide's marketing approach and Cameron's experience applying digital marketing strategies from high-growth companies to innovative nonprofits. Cameron shares how Stop Soldier Suicide has separated their fundraising channels into distinct "products" to optimize each individually, their success with Facebook fundraisers, and best practices for measuring marketing performance holistically across channels, as well as the importance of testing and experimentation. This convo offers nonprofit marketers practical advice on optimizing the donor journey with data and mobilizing supporter networks. You don’t want to miss it 🎧

    33min
  7. Multichannel Marketing that Drives Results: A Food Bank Case Study with Katie Adkins

    16/11/2023

    Multichannel Marketing that Drives Results: A Food Bank Case Study with Katie Adkins

    “The marketing that you're doing is going to induce so much other giving. When we do marketing campaigns that are focused on fundraising we often see volunteerism increase, or we see food donations increase, and we see new community connections that arise.” This week we have Katie Adkins, Director of Communications at the Food Bank for Central and Northeast Missouri, in the studio. Katie shares her journey from working in higher education communications to finding her calling at the food bank. She discusses the food bank's innovative new food distribution model and the capital campaign to fund their new facility. Katie also provides insights into how the food bank runs multifaceted marketing campaigns, leveraging segmentation, digital and traditional channels. She offers tips on community building, measuring holistic impact, and overcoming challenges of competing initiatives. Nonprofit marketers will walk away with practical lessons on driving engagement and fundraising success from Katie's experiences. You don’t want to miss it!

    34min
  8. How To Create Greater Synergy Between Development And Marketing (Rewind) — Courtney Bugler

    31/10/2023

    How To Create Greater Synergy Between Development And Marketing (Rewind) — Courtney Bugler

    Courtney Bugler, President and CEO of ZERO Prostate Cancer, joins us in the studio to dive into how to create greater synergy between development and marketing within our organizations. In her former role at Piedmont Park Conservancy, she served as the Chief Development and Marketing Officer and has a unique perspective to speak on forming synergy between marketing and fundraising departments. She says, “Marketing and fundraising are ultimately the same thing. They’re relationship building and storytelling. They just do it in different ways.” Courtney talks specifically through strategies that she’s putting in place to increase productivity, efficiency, and revenue. But at the heart of all her plans are a deep commitment to the best for her team and her community.

    43min
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Sobre

Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing! Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))

Informações

  • Criado por
    Feathr
  • Anos de atividade
    2022 - 2024
  • Episódios
    40
  • Classificação
    Livre
  • Copyright
    © 2023
  • Site do podcast
    Good Marketing Unplugged

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