How to launch an employee advocacy pilot in 10 days

Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days?

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room!

Jennifer Gutman, Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention.

From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know.

You’ll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company’s voice on social media.

If you're looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

Hot Topics:

• Why employee advocacy is essential for B2B brands
• How to select and onboard the right employees for your pilot program
• Creative ways to generate excitement and sustain engagement over time
• Measuring pilot success and securing leadership buy-in for a company-wide rollout