Ross Brand on Video

Livestream Universe
Ross Brand on Video

A video podcast about video podcasting, livestreaming and digital media trends. Hosted by Ross Brand of Livestream Universe.

Episódios

  1. 17 DE SET. · VÍDEO

    Boost Your Home Video Studio with Junaid Ahmed

    Nonfiction Showcase: Authors Reveal Secrets Ross Brand September 17, 2024 Livestream Deals All Shows Join us for the Nonfiction Showcase, a virtual book fair that brings together creators, professionals, and publishing industry experts. Explore books on social media marketing, self-publishing, podcasting, and more. It’s the perfect event for anyone wanting to learn and grow in online business!📚 ✍️ More about the featured authors and their books: https://livestreamuniverse.com/authors🎟️ Join eBookFairs: https://livestreamuniverse.com/ebookfairs🦆 This video podcast was recorded with StreamYard. 🎬 Host your show with StreamYard: https://livestreamuniverse.com/streamyard.🎯 Subscribe to YouTube channel: https://www.youtube.com/channel/UCxVjSYMq0ovIn6firEej49Q?sub_confirmation=120+ Nonfiction Authors Share Insights at the Inaugural Nonfiction ShowcaseThe Nonfiction Showcase brought together over 20 authors who shared invaluable advice on what it takes to succeed as a writer today. Dale L. Roberts and I had a blast hosting the four-hour livestream and talking with so many talented creators, professionals, and publishing industry experts.Whether you’re looking to market your book, collaborate with co-authors, or find new opportunities to promote your work, these insights offer practical guidance from experienced authors. Below are the top takeaways from the event, specifically curated to help fellow authors navigate the world of writing, publishing, and promotion.Before we get to the takeaways, I want to thank eBookFairs for partnering with us and providing the platform for the virtual book fair portion of the Showcase. You can vote for your favorite author or book through September 24, 2024, by going to eBookFairs. Your vote showcases your support for these talented authors and celebrates the outstanding work presented during the event.Now, let’s explore some of the most valuable insights shared by our authors.Sales Strategies & Diversifying Income Mark Leslie Lefebvre is a prolific author who has extensive experience with high-profile brands in the self-publishing industry, from heading up Kobo’s self-publishing platform, Kobo Writing Life, to serving as Director of Business Development for Draft2Digital. He emphasized the importance of diversifying book sales beyond traditional retailers. Lefebvre said his book,

  2. 7 DE MAI. · VÍDEO

    Turn Social Media into a Revenue Generator with Louise McDonnell

    Turn Social Media into a Revenue Generator with Louise McDonnell Ross Brand May 7, 2024 Brand on Broadcasting All Shows Social media expert Louise McDonnell shares her formula for helping clients turn social media into a revenue generator with Ross Brand of Livestream Universe. Get the full game plan in her free 5-day challenge: https://rossbrand.krtra.com/t/iBYZuGqMoElF.🎯 Subscribe to YouTube channel: https://www.youtube.com/channel/UCxVjSYMq0ovIn6firEej49Q?sub_confirmation=1Conversation With Louise McDonnell of Sell On Social MediaPerhaps you are finding that engagement on your social media posts is down in recent years.Or maybe you’re continuing to receive likes, shares and comments, but when it comes to acquiring clients and making sales, your social media efforts aren’t moving the needle.These are common concerns I hear frequently, especially among colleagues who are coaches, consultants and small business owners.Don’t worry, help is on the way.Meet Louise McDonnellI contacted my good friend, Louise McDonnell, a leading social media marketing expert. She runs a digital agency, works with individual clients, offers courses and hosts membership groups.At the Sell On Social Media Agency and Academy, McDonnell has a strong track record of helping her clients grow revenue through social media. She also uses her talents to support those in need, once raising over $45K for charity in a single livestream!Take the ChallengeWith her free 5-Day Social Media Challenge starting on Monday, May 13, I thought it would be a great time to tap into Louise McDonnell’s expertise.In our conversation, she shares an overview of the system participants in her challenge will learn. I highly recommend taking the challenge. In fact, I just registered for it myself.While the video at the top of the page contains our full discussion,

    19min

  3. 2 DE ABR. · VÍDEO

    Creators, Stop doing the wrong things: Framework for Outsourcing

    Creators, Stop doing the wrong things: Framework for Outsourcing Ross Brand April 2, 2024 Brand on Broadcasting All Shows Ross Brand shares a framework for outsourcing to help you determine what to outsource or offload using AI Tools and what you must do yourself. Too many creators are burning themselves out doing the wrong things. Stop! There is a better way!🎬 QUICKLY CREATE SHORTS & REELS with AI:👉 Get OpusClip: https://www.opus.pro/?via=c061cd🎯 Subscribe to YouTube channel: https://www.youtube.com/channel/UCxVjSYMq0ovIn6firEej49Q?sub_confirmation=1A Time-Saving Framework for Determining What to OffloadWith the introduction of so many AI tools promising to speed our time-to-market for content creation, digital creators are confronted with the novel challenge of what to offload. Too often, we are winging it when deciding what to hand off to AI and what, if our budget permits, to consider outsourcing to virtual assistants and editors.If these choices aren’t made strategically, you can end up producing content that is not only inferior to your previous output but also incorporating activities that complicate your life and add to your workload and stress.Outsourcing StrategyWhat you need is a simple framework for deciding what to offload and what to keep for yourself. For that, I reach back to my graduate business strategy course at NYU and share how we approached outsourcing strategy. The framework I learned is a simple test I use every time I need to decide whether to do something myself: A) Is this my competitive advantage? B) Is this something that if completed at an industry-standard level, won’t impact my bottom line?If the answer to the first question is yes, never outsource that task. If the answer to the second question is a confident yes, offload that task whenever possible.Let me explain how and why this makes sense.Your Competitive AdvantageFirst, let’s look at the concept in the context of our modern economy. People are the competitive advantage at most companies. The tools we use in our knowledge economy are completely democratized as we all have the same phones and computers. The difference in performance comes from the talent that a business can assemble, develop, deploy and incentivize. The team with the best players comes in first place. Essentially every company is an HR company whether they think of themselves that way or not.As a livestreamer, podcaster or video creator,

    19min

  4. 19 DE MAR. · VÍDEO

    LinkedIn Live Strategy 2024: Secrets to 1,000 Views Per Livestream

    LinkedIn Live Strategy 2024: Secrets to 1,000+ Views Per Livestream Ross Brand March 19, 2024 Brand on Broadcasting All Shows As our enlightening series on LinkedIn strategies continues, we turn our focus to maximizing the potential of LinkedIn Live. In this latest dialogue, Dan Roth, founder of the 🎤Creator Mode🎤 LinkedIn group, returns to share his expertise on transforming LinkedIn Live from a mere broadcasting tool into a powerful engagement and growth engine.The Art of LinkedIn LiveIn our third installment, Roth peels back the curtain on his high-level strategies for LinkedIn Live success. Unlike the conventional approach, Roth advocates for large-scale events, leveraging the platform’s capabilities to transcend the typical viewer counts that many live streams struggle to surpass.“Most LinkedIn Lives get less than 10 people,” Roth reveals, setting the stage for a strategy designed to deliver 1,000+ viewers per event. “You’re talking about a completely different level of engagement and possibilities.”Strategic Gems for LinkedIn Live SuccessRoth normally doesn’t share his game plan for free, but in the video interview that accompanies this newsletter, he provides a step-by-step explanation of the elements highlighted below:* Building Your Foundation: Roth highlights the importance of establishing a solid follower base as the bedrock for successful LinkedIn Live events, recommending a strategic approach to audience growth before putting all your eggs in the event basket. * Event Mastery: Ditching the regularity of weekly podcasts for the allure of large-scale events, Roth advocates for a meticulous planning process designed to maximize reach and viewer engagement, offering a tantalizing glimpse into his event-oriented strategy. * Smart Invitation Tactics: Utilizing LinkedIn’s capacity for mass invitation sends, Roth unveils a technique to significantly broaden event exposure with the potential for a vast increase in live attendance through strategic invites. * Global Reach, Local Touch: Roth discusses tailoring content replay strategies to cater to a global audience to enhance accessibility and engagement across various time zones without diluting the essence of the live experience.Beyond the Live StreamRoth’s strategy doesn’t stop with the live event. The aftermath involves repurposing content for various platforms, enhancing visibility and ensuring the content...

  5. 12 DE MAR. · VÍDEO

    LinkedIn Strategy 2024 (Part 2): How You Are Killing Your Reach

    LinkedIn Strategy 2024 (Part 2): How You Are Killing Your Reach Ross Brand March 12, 2024 Brand on Broadcasting All Shows In our journey to master LinkedIn, each conversation with Dan Roth of the 🎤Creator Mode🎤 LinkedIn group peels back another layer of the platform’s vast potential. Our second installment in our ongoing series delves deeper into actionable strategies that promise to revolutionize your LinkedIn presence. How to Grow Your LinkedIn Engagement Strategies In our first episode of this series, Roth shared his strategic approach to content creation and the importance of consistency in audience building. His insights into the power of LinkedIn for professional growth and visibility set the stage for a deeper exploration of how to implement these strategies in practice. In part two, Roth unpacks the intricacies of creating compelling anchor posts, optimizing content formats, and strategically timing your posts for maximum impact. The conversation pivots around fostering engagement that sustains itself —engagement that fuels LinkedIn’s algorithm, propelling your content to wider audiences. “The goal is really to create that engagement where you don’t even necessarily need to be involved,” Roth says. “You’re creating discussion in the comment section of your posts. And this is really what keeps the algorithm going and fluid.” Key Strategies for LinkedIn Success Anchor Posts: Discover why consistency in your weekly posts can be your beacon on LinkedIn, guiding your audience back to you time and again. Content Formats: Learn why starting with text posts can significantly benefit your reach and why shifting formats without strategy can jeopardize your visibility. Engagement Rhythms: Understand the delicate balance between posting enough to stay relevant and avoiding overwhelming your audience, ensuring your content remains a welcomed presence in their feeds. From Theory to Practice When it comes to your anchor posts, changing formats abruptly can produce negative results. Roth says, “When I was going through beta testing of my material, one of the things I noticed was if I was doing a text post every week, and then I said, ‘Oh,

  6. 6 DE MAR. · VÍDEO

    LinkedIn Strategy 2024 (Part 1): The One Type of Post You Must Make

    LinkedIn Strategy 2024 (Part 1): The One Type of Post You Must Make Ross Brand March 5, 2024 Brand on Broadcasting All Shows It’s the first video in our LinkedIn Strategy 2024 series covering anchor posts. Why are LinkedIn anchor posts the one type of post you must do? LinkedIn power user Dan Roth, founder of the 🎤Creator Mode🎤 LinkedIn group, joins Ross Brand to share his best LinkedIn strategies for 2024.Dan Roth Unlocks LinkedIn Growth StrategiesDan Roth is the visionary behind the 🎤Creator Mode🎤 LinkedIn group. In our first of several conversations about LinkedIn Live and LinkedIn strategy, Roth shares his profound understanding of leveraging LinkedIn to its fullest. With nearly 45,000 followers and a newsletter audience of almost 20,000, Roth’s strategic approach to content creation on LinkedIn has proven successful, offering valuable lessons for anyone looking to enhance their visibility and engagement on the platform.Roth emphasizes the importance of consistency and an intentional approach to audience building. He illustrates how LinkedIn, initially perceived as a purely professional platform, offers immense opportunities for creators willing to adopt a strategic and consistent approach.Only a tiny minority of the platform’s one billion users post even once per month. As I mentioned in a recent LinkedIn newsletter, my top social media priority for 2024 is to join that 1-2% consistently creating content on LinkedIn.Don’t Make It So ComplicatedSince the typical social media user spends far less time engaging with content on LinkedIn than on, say, Instagram, they often lack familiarity with LinkedIn’s features and community, causing some people to hold back from creating.“Everything with LinkedIn is strategy,” Roth says. “It’s not complex strategy, but it’s about understanding what your main objectives are, how you’re going to show up and who your audience is.”Roth believes what he calls “anchor” content forms the cornerstone of your LinkedIn strategy. Establishing a regular cadence of posts, using the same basic format each time, ensures steady engagement and enhances visibility on the platform.“What I found is that there are two elements of content creation: There’s the element of consistency that’s going to br...

    19min

  7. 13 DE FEV. · VÍDEO

    Streamable: Best Video Hosting 2024

    Streamable: Best Video Hosting 2024 Ross Brand February 13, 2024 Brand on Broadcasting All Shows Streamable is the best choice for video hosting in 2024. With Streamable, it’s easy to upload, share and organize your videos. 🚀 Try Streamable for free: https://livestreamuniverse.com/streamable. (affiliate link)Full disclosure: This video is sponsored by Streamable but the content and opinions are all my own. Nobody from Streamable instructed me on what to say. I’ve been using Streamable for nearly a year now, and it’s significantly impacted my business and content in the best way possible. That’s exactly why I’m so excited to share Streamable with you.Why I Love StreamableHey gang, Ross Brand here from Livestream Universe. I’m tired of struggling to find what I need for video projects by going through hard drives or cloud drives full of folders and files. With Streamable, I have my video library of shows and clips at my fingertips in a visual layout, labeled for easy discovery, and ready to add to my production from any computer or mobile device connected to the internet.Streamable is also great for sharing videos. Just send a webpage link or download link to your collaborator or client. Or embed the video on your website in a beautiful, distraction-free and ad-free player, which is perfect for testimonials and showcasing your work when you want potential customers and clients to stay on your website.Host Your Content with StreamableStreamable offers surprisingly affordable video hosting and cloud storage on a platform that is so easy to use and built with creators in mind. It’s free to upload videos up to 10 minutes long (and up to 250MB) and there are free trials of the premium plans, which offer unlimited video size and length, stream in 4K Ultra HD, are ad-free and provide plenty of bandwidth for your audience.GET STARTED WITH STREAMABLE: https://livestreamuniverse.com/streamable.READ MY NEW LINKEDIN NEWSLETTER:✍️ Get “Ross Brand on Video” on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7160386401547534337MORE RESOURCES for CREATORS:🦆 STREAMYARD is my choice for livestreaming and recording videos and podcasts: https://livestreamuniverse.com/streamyard📊 Overlay & Background Templates for STREAMYARD: a href="https:...

    19min

  8. 5 DE FEV. · VÍDEO

    The Foreword to #100Predictions, Volume 4, Read by Rebecca Gunter

    The Foreword to "100 Predictions, Volume 4" Read by Rebecca Gunter Ross Brand February 5, 2024 Brand on Broadcasting All Shows On Brand on Broadcasting, Rebecca Gunter, who co-authored the foreword to 100 Livestreaming & Digital Media Predictions, Volume 4, along with Rob Greenlee and Claudia Santiago, reads the audio version on behalf of her fellow co-creators.The newest Volume of “100 Predictions” launched on January 17, 2024, and is an international #1 Best Seller, reaching the top of the sales rankings in the US, UK, Spain and Germany. The book has a strong focus on the opportunities and challenges presented by AI, making it relevant to people well beyond the digital media realm.Get Your Copy Today: https://geni.us/100v4.Rebecca Gunter is a brand marketing copywriter and business advisor at StonedFruit. She hosts “Business in the Raw” and the “StonedFruit Roll Up.” Connect with Rebecca at StonedFruit.com.🦆 GO LIVE with STREAMYARDBrand on Broadcasting is streamed and recorded with StreamYard, a browser-based live video and production studio. ▶️ Host your show with StreamYard: https://livestreamuniverse.com/streamyard. #StreamLeader The email report for motivated livestreamers seeking the best tips and tools to break through the noise. Your Name Email JOIN BRAND ON BROADCASTING PODCAST▶ Listen on your favorite podcast app: https://followthepodcast.com/brand▶ Enjoy the show?

    19min

  9. 25 DE JAN. · VÍDEO

    Live from Podfest 2024 & Interview with Rob Greenlee

    Live from Podfest 2024 & Interview with Rob Greenlee Ross Brand January 24, 2024 Brand on Broadcasting All Shows Continuing the tradition of going live on my first walk around Podfest, this year I give a brief tour of the grounds before heading inside to chat with Hall of Fame podcaster Rob Greenlee about this year’s event, including the Hall of Fame induction ceremonies coming to Podfest with Dr. Drew as MC, and encounter new author and Podfest speaker Katie Brinkley.🦆 GO LIVE with STREAMYARDBrand on Broadcasting is streamed and recorded with StreamYard, a browser-based live video and production studio. ▶️ Host your show with StreamYard: https://livestreamuniverse.com/streamyard. #StreamLeader The email report for motivated livestreamers seeking the best tips and tools to break through the noise. Your Name Email JOIN BRAND ON BROADCASTING PODCAST▶ Listen on your favorite podcast app: https://followthepodcast.com/brand▶ Enjoy the show? Leave us a review: https://lovethepodcast.com/brand 🎤 GUEST: Rob GreenleeA 2017 Podcast Hall of Fame inductee, Rob Greenlee has over 20 years of experience, starting in radio in 1999 and pioneering podcasting since 2004. He’s held VP-level executive roles at industry giants like Xbox, PodcastOne, Libsyn and Spreaker, and is renowned for his profound impact and expertise in the evolving podcast landscape.📌 Website: https://robgreenlee.com📌 YouTube: a href="https://youtube.

    19min

  10. 18/12/2023 · VÍDEO

    How to Livestream to Instagram Live with StreamYard | Tutorial

    How to Livestream to Instagram Live with StreamYard | Tutorial Ross Brand December 17, 2023 Brand on Broadcasting Tutorials, Unboxing & Reviews All Shows In this tutorial, Ross Brand shows you how to livestream from your computer to Instagram Live with StreamYard and shares his first impressions of using software to stream on IG Live. 🚀 Get STREAMYARD: https://livestreamuniverse.com/streamyard.Instagram has finally opened up desktop live streaming enabling you to go live with your studio gear rather than needing a mobile phone. This video shows you how to change your Instagram profile to a professional account, how to add Instagram Live as a destination in StreamYard, where to get your stream key from IG Live and how to enter it into StreamYard, and what Instagram settings you must know about.▶ More StreamYard Videos: https://youtube.com/playlist?list=PLUyNklgA1CrtB6ctRsGsRRKMB_6o6DwMS FREE CONTENT▶ Subscribe to YouTube channel: https://youtube.com/livestreamuniverse▶ Follow on Rumble: https://rumble.com/c/c-1857427▶ Subscribe to podcast: https://rossbrandrecordings.com▶ StreamLeader Email Report: https://livestreamuniverse.com/streamleader▶ Amazon Live channel: http://rossbrand.live RESOURCES for CREATORS🦆 STREAMYARD is the best tool for livestreaming & recording podcasts: https://livestreamuniverse.com/streamyard ⚙⚙ Great GEAR & Software: https://LivestreamUniverse.com/resources 📊 Overlay & Background Templates for STREAMYARD: https://LivestreamUniverse.com/templates 🎟️ Grow on YouTube (Free trial): https://LivestreamUniverse.com/TubeBuddy 📚 100 Livestreaming & Digital Media ...

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A video podcast about video podcasting, livestreaming and digital media trends. Hosted by Ross Brand of Livestream Universe.

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