How to Make Products That Stick (With PepsiCo's Chief Design Officer)

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

• (00:00) - Intro
• (02:23) - Human Centricity vs Customer Centricity
• (06:25) - 3 vectors to hit the right note with your product
• (11:41) - How to market your product to any potential buyers
• (23:33) - How to reduce your chances of making mistakes
• (31:32) - Is it possible to learn confidence
• (37:00) - The 3 forms of love
• (40:14) - How prototyping can change everything
• (49:42) - The power of the shiny object
• (51:11) - Mauro's advice for marketers

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Finally...

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