38 min
How To Measure Instagram vs TikTok New Customer Acquisition + Goal Oriented OKR Setting w/Dan @ Datasmith Conversion Tracking Playbook
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- Marketing
Brad Redding and Dan Hansfield of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.
Brad Redding and Dan Hansfield of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.
38 min