How to Reset & Reframe Your Thinking About the Workforce Problem

Over the last few years, workforce changes and challenges have increased... and not just within the asphalt industry.

It’s become more and more difficult to attract and retain workers. But if you have a workforce problem and want your business to grow, you need to figure out a solution so you can reverse course. And it starts with rethinking and reframing the problem itself.

Today marks part one of a workforce series designed to help you turn your struggle with this particular challenge into an opportunity. Because if you do, you’ll have a competitive advantage even over employers outside the highway construction business.

In this episode of the Contractor’s Daughter podcast, you’ll learn how to reset your thinking about the workforce... and the generation that gets accused of being the cause of the problem. I’ll teach you the mindset shift you need to make and how brand strategy plays a part in the solution.

4:42 - Why a workforce shortage isn’t the source of the problem we face

9:55 - Two other workforce challenges that people say they have

12:18 - The mindset shift that allows you to attract the workforce you need to grow your business

14:40 - Why you need to think of your workforce as a fundamental level of your business

18:50 - The best-case and worst-case scenarios for the businesses that don’t find a solution

20:04 - Brand strategy elevation as a solution to your company’s workforce problem

22:50 - Previewing the rest of this podcast series

Mentioned In How to Reset & Reframe Your Thinking About the Workforce Problem

Workforce Playbook Quiz

Women In Construction Conference

Construction Industry Education Foundation

Fix This Next by Michael Michalowicz

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Blacktop Banter Network

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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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