Content Logistics

Baylee Gunnell
  • 5,0 (3)
  • MARKETING
  • QUINZENAL
Content Logistics

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.  We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.

  1. 10 DE FEV.

    Five Key Strategies for Making B2B Videos That Stand Out

    In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement. Lyndsay shares...

    42min

  2. 27 DE JAN.

    Measuring the ROI of Your Podcast

    On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueling diverse marketing efforts like blog posts, social media, and video content. Tristan explains how thinking beyond typical metrics unlocks new opp...

    32min

  3. 6 DE JAN.

    Navigating AI Search and Content Creation in 2025

    On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content. David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content tha...

    46min

  4. 19/12/2024

    Webinars Aren't Dead: Why They're Still the King of B2B Engagement

    On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses how webinars, as a form of virtual event, offer a more engaging video experience compared to standard one-way video content. She advocates for usi...

    44min

  5. 02/12/2024

    How to Transform Your Blog Into a SaaS Conversion Machine

    In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the critical role BoFu plays in converting traffic into actionable leads, explaining how many companies miss out by focusing solely on top-of-funnel content. She highlights the common pitfalls, like content and product teams working in silos, that can hinder a seamless cus...

    44min

  6. 18/11/2024

    Building a Unified Content Strategy

    Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background. She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing plat...

    46min

  7. 04/11/2024

    Strategies for Expanding into New Markets

    In this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with Emma Blackmore of Emma Blackmore LTD - Fractional Marketing, a fractional CMO with over 15 years of marketing experience across London, New York, and Stockholm. Emma shares insights from her global marketing career, offering practical advice on expanding into new markets—both internationally and domestically. Emma highlights the importance of a well-thought-out market entry strategy, emphasizi...

    41min

  8. 21/10/2024

    How to Leverage Market Research to Build Your Brand

    In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend. Sofie dives into the importance of customer-centric strategies, drawing parallels between her ex...

    43min
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Classificações e avaliações

5
de 5
3 avaliações

Sobre

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.  We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.

Informações

  • Criado por
    Baylee Gunnell
  • Anos de atividade
    2021 - 2025
  • Episódios
    59
  • Classificação
    Livre
  • Copyright
    © 2025 Content Logistics
  • Site do podcast
    Content Logistics

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