Agency Accelerated

Stephanie Liu
  • 4,9 (18)
  • MARKETING
  • QUINZENAL
Agency Accelerated

Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.

  1. How To Create An LGBTQ-friendly Workplace

    11/07/2022

    How To Create An LGBTQ-friendly Workplace

    Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives. That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs. This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that’s OK. That’s what Steven Wakabayashi is here to help us with. After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities. Agency Accelerated host Stephanie Liu will ask Steven: 🌈 What some of the unique challenges facing LGBTQ+ are today 🌈 Why support from employers is critical, and where they’re falling short 🌈 Where agencies and employers can help now Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    29min
  2. How To Drive ROI with Customer Advocacy

    28/06/2022

    How To Drive ROI with Customer Advocacy

    According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue. Agency Accelerated host Stephanie Liu will ask Christina: ✴️  What does customer advocacy mean today ✴️  Why customer delight is important ✴️  How to prove ROI with customer advocacy Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    38min
  3. How to Use Analytics to Increase ROI

    09/05/2022

    How to Use Analytics to Increase ROI

    Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That’s exactly what Brie Anderson is going to talk to us about. Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA. Agency Accelerated host Stephanie Liu will be talking with Brie about: ✴️  What is Google Analytics 4? ✴️  Why should agencies start migrating their clients? ✴️  How can analytics actually increase ROI? Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    49min

  4. 06/05/2022

    How will Twitter’s sale to Elon Musk impact social media managers and agencies?

    Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.  Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That’s exactly what we’re going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert, discussing: ✴️  What’s really going on with Twitter? ✴️  How does this impact you? ✴️  What changes can we expect? Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    21min

  5. 02/05/2022

    How To Prove Social ROI to Agency Clients

    In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency? That’s exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she’s been leading a Forbes-recognized marketing agency for over a decade.  Agency Accelerated host Stephanie Liu will be talking with Jessika about: ✴️  Why measuring and proving ROI on social media is so difficult ✴️  What can, and cannot, be measured and reported to clients ✴️  How her agency shows, not just tells, her clients their ROI Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    28min

  6. 01/05/2022

    The Value of ROI to Agency Clients

    Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process. That’s what we’re covering in today’s episode of Agency Accelerated. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    16min

  7. 25/03/2022

    How Agencies Can Leverage Personal LinkedIn Profiles for Brand Sales

    Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t? LinkedIn. And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That’s exactly what David J.P. Fisher is going to talk to us about. David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Agency Accelerated host Stephanie Liu will be talking with David about: ✴️  Why marketing agencies need to leverage personal profiles ✴️  How to work collaboratively with employees ✴️  What to actually do on LinkedIn to generate leads Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    41min

  8. 18/03/2022

    How To Develop A Scalable Customer Advocacy Program

    According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.  We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That’s exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer! Agency Accelerated host Stephanie Liu will be talking with Kevin about: ✴️  Why marketing agencies need customer advocacy programs ✴️  How to start and scale customer marketing ✴️  How to actually measure the impact of these programs Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    28min
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Sobre

Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.

Informações

  • Criado por
    Stephanie Liu
  • Anos de atividade
    2021 - 2022
  • Episódios
    26
  • Classificação
    Livre
  • Copyright
    © Copyright Agorapulse | All Rights Reserved
  • Site do podcast
    Agency Accelerated

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