Raise Your Visibility Online

Louise Brogan
  • 4.9 (34)
  • MARKETING
  • CADA SEMANA

Do you want to raise your visibility online with LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. Louise will be joined by guests who are leveraging LinkedIn, YouTube and podcasting to make a dent in the world and build their businesses.

  1. HACE 3 DÍAS

    From Italy to London: Building a 9-Person SEO Agency While Raising Teenagers with Sylvia del Corso

    Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking opportunities at industry events to build thought leadership Use LinkedIn authentically - share real moments and insights rather than overly polished content For Work-Life Balance: Build flexibility into your team structure for parents Accept that entrepreneurship is all-consuming but can be incredibly rewarding Don't try to be perfect at everything - focus on what matters most Resources Mentioned Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars YouTube Channel: Recorded training webinars and SEO tutorials MadFest: Industry event where Sylvia overcame her public speaking fears Independent Doctors Federation: Partnership for medical industry events Connect with Sylvia Website: Pink SEO (pinkseom.com) LinkedIn: Search for Sylvia del Corso Location: West London, UK Quote of the Episode "Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI." Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

    24 min
  2. From BBC to Boardroom: A Journey in Storytelling and Technology with Kerensa Jennings

    20 AGO

    From BBC to Boardroom: A Journey in Storytelling and Technology with Kerensa Jennings

    Raise Your Visibility Online

    48 min

  3. 13 AGO

    The BOOST Method: My Framework for Company Page Growth That Works

    Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not)   With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content. I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement.  Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/   We will look at  the importance of regular posting, social proof, and targeted calls to action.  Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool. 00:00 Introduction to Raise Your Visibility Online 01:07 Understanding LinkedIn Company Pages 02:25 Common Mistakes on LinkedIn Company Pages 02:59 Improving Your LinkedIn Company Page 06:47 Boosting Engagement and Visibility 12:02 The BOOST Method for LinkedIn Success 15:52 Conclusion and Call to Action

    17 min

  4. 6 AGO

    From Tech to TEDx: Camilla Long on Building a Visible Brand Through Storytelling

    Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

    26 min

  5. 30 JUL

    How I Set Up LinkedIn Company Service Pages to Generate More Leads

    How I Set Up LinkedIn Company Service Pages to Generate More Leads In my latest "Raise your Visibility Online" episode, I walk through everything you need to know about creating and optimizing LinkedIn Company Service Pages for your business. I'll show you the exact steps I use to set up a service page on your LinkedIn company profile. There's one important requirement: your company must have fewer than 500 employees to access this feature. What I Cover in This Episode: Why LinkedIn Company Service Pages matter for your business How to properly list your services to attract the right prospects My approach to managing leads that come through these pages Best practices for writing service descriptions and setting pricing How to navigate and handle messages (including dealing with spam) I also share insights about LinkedIn's current video usage trends and discuss my new LinkedIn company audit service, which helps businesses improve their company page performance. The episode wraps up with a preview of my upcoming interviews with business leaders who are successfully using LinkedIn to grow their businesses. If you're using LinkedIn for business and want to maximize your company page's potential, this episode gives you a practical roadmap for leveraging a feature many businesses overlook.       00:00 Introduction to LinkedIn Company Pages 01:14 Setting Up Your LinkedIn Services Page 02:38 Managing and Customizing Your Services 05:37 Handling Client Requests and Inquiries 07:52 LinkedIn Video and YouTube Trends 09:33 Offering LinkedIn Company Audits 11:15 Upcoming Interviews and Final Thoughts     LinkedIn Company Page Audit - https://socialbeeni.thrivecart.com/company-page-audit/ Services Page Tutorial https://youtu.be/98xk5UWs-rA

    12 min

  6. 23 JUL

    LinkedIn Hidden Buyers, YouTube Title Testing, and LinkedIn AI Hiring Assistant

    Join Louise Brogan as she delves into the latest updates from LinkedIn and YouTube. This episode covers LinkedIn's report on 'Hidden Buyers' and the importance of thought leadership content, YouTube's new feature for testing video titles, and LinkedIn's AI-powered hiring assistant. Louise shares actionable insights, strategies, and real-world examples to help you leverage these tools for your business growth.   00:00 Introduction to Raise Your Visibility 00:40 Today's Top Stories Overview 01:10 LinkedIn's Hidden Buyers Report 02:34 Maximizing LinkedIn Content for Hidden Buyers 09:55 YouTube's New Video Title Testing Feature 13:29 Exploring LinkedIn's AI Hiring Tool 16:17 Conclusion and Upcoming Features   https://www.louisebrogan.com/inquiry    https://www.youtube.com/@raiseyourvisibilityonline   https://www.louisebrogan.com/book

    17 min

  7. 2 JUL

    Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters

    Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters   In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices. The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips. We also look at how AI-generated comments can be identified on LinkedIn posts and the implications for users. Louise delves into optimizing LinkedIn company pages, offering strategic advice on engaging content, premium features, and analytics to grow your business presence. Tune in for actionable insights to elevate your LinkedIn game.   This podcast is a condensed version of our weekly LinkedIn Livestream.  Join us next week on www.linkedin.com/in/louisebrogan  00:00 Introduction to Raise Your Visibility Online 00:40 What's New on LinkedIn: Video Headers 04:09 Exploring AI on LinkedIn 09:19 Setting Up and Optimizing LinkedIn Newsletters 12:15 Premium Features for LinkedIn Company Pages 1 7:07 Q&A and Final Thoughts

    19 min

  8. 11 JUN

    Boost Your LinkedIn Engagement: 9 Proven Content Strategies

    In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass

    14 min
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Do you want to raise your visibility online with LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. Louise will be joined by guests who are leveraging LinkedIn, YouTube and podcasting to make a dent in the world and build their businesses.

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