Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.
How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
Ross Hudgens, founder and CEO at SEO-focused content marketing agency, Siege Media. We talk about the importance of choosing high quality clients, the power of developing a personal brand, and the value of adding premium services to your offering. I weigh in on the war for talent, becoming a top name in your industry, and how my view on "hiring for talent, training for skill" has changed.
How Patrick Campbell plans to take Profitwell to $100 million+ in revenue
Patrick Campbell, Founder and CEO at subscription revenue experts Profitwell. We learn about the challenge of educating customers, the power of building an audience, and the subtle art of throwing shade at your competitors. I weigh in with my thoughts on keeping your brand focussed on one idea, the pros and cons of using standard playbooks, and how having a strong point of view can help build an audience.
How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding
Guy Yalif, Co-founder and CEO of Website Personalization and Conversion Optimization tool, Intellimize. We learn about identifying opportunities in highly competitive categories, hear a unique take on product-based differentiation, and find out how a strong values-based culture helped Intellimize grow and succeed. I weigh in with my thoughts on product-based differentiation, how to use brand as a moat, the advantages of having a narrow focus, and why you shouldn't be naive about the competition.
Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition
Tamara Grominsky, Chief Strategy Officer at landing page and conversion experts, Unbounce. We learn what to do when your category becomes a race to the bottom, why AI and machine learning should be used to help marketers not replace them, and how Unbounce built their biggest moat. I weigh in with my thoughts on the risks of competing on features, the power of taking a differentiated position in the market, and why category creation is such an attractive play.
Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs
Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating strategic narratives, building companies with inbound marketing, being "the best" for your specific customer, developing personal brands and owning a unique point of view.
How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
Devin Bramhall, CEO at content marketing beasts, Animalz. We hear about the unique challenges of scaling a people business, learn some unusual strategies for growth, and hear a different take on thought leadership. I weigh in on the power of market penetration, doubling down on your key differentiators, and what I call "The Kim Kardashian Strategy".
Helps to clarify priorities
This podcast focuses on what matters. Peep brings huge value to anyone in the B2B space that wants to define priorities and stop wasting time on low value work. I would highly recommend this podcast as well as Peep’s Wynter Games content.
Refreshingly efficient and brilliant
I got so much great, actionable and inspiring advice from this podcast. I so appreciate the straight-to-the-pointness... I normally listen to e.g. an hour long podcast, to only write down 1 or 2 takeaways. I got 7 useful takeaways from this one in 20 minutes! Love it.
Master Among Dabblers
Peep has deep knowledge in the area of growth, marketing and conversion optimization. For years, he has been educating and develop the top content for the 1% that are crushing it online. Now this podcast give you an insight on how you can apply this to your professional life. Subscribe right away, you’ll enjoy it!