How to Work With Internal Teams to Build Better Communities | Community ROI with Marjorie Anderson

"Internal teams need to see that community can help them win too."

In this episode, we discussed how to strategically align community goals with business objectives to drive sustainable impact, build internal alliances, and foster meaningful human connection, in particular:

👉 Why not every company needs a community.

👉 How to measure community success using both data and emotional feedback.

👉 Practical tips for encouraging cross-team collaboration without adding extra workload.

👉 How to speak the language of both community and business leaders.

👉 Why great community work often feels invisible, but drives massive business value.

Join Yurii Lazaruk, the Community Consultant, and Marjorie Anderson, a seasoned global community strategist and a passionate DEIB advocate who has spent over two decades turning online spaces into thriving ecosystems of connection and impact, in connecting community goals with business goals to drive business growth!

Connect with Marjorie and Yurii on Linkedin:

https://www.linkedin.com/in/marjorie-anderson-she-her/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

Timestamps:

(00:00) Meet Marjorie Anderson: Community Strategist and DEIB Advocate

(01:26) Defining Community for Business

(03:19) Does Every Company Need a Community?

(06:12) The Purpose and Goals of a Community

(07:23) Case Study: Health and Wellbeing Community at EXOS

(13:19) Measuring Community Impact

(18:56) Collaborating with Internal Teams

(22:26) The Importance of Candid Conversations

(24:50) Encouraging Cross-Team Collaboration

(29:27) Tracking Community Impact on Business

(34:52) Overcoming Community Challenges

(38:20) Reframing ROI as Return on Impact

#communityROI #communitybuilding #businessgrowth