Community ROI

Communiverse
  • 5.0 (1)
  • Business
  • Updated Biweekly

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. 6d ago

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

    “What community looks like at the start is not what it's gonna evolve into over time.” In this episode, we discussed how to move community from an isolated engagement program into a strategic business engine, in particular: 👉 Why community should never exist as an isolated function on the side of the business. 👉 How AI can remove repetitive community work while giving humans more time for richer relationships. 👉 The one question every community builder should ask before trying to prove ROI. Join Yurii Lazaruk, the Community Consultant, and Erica Kuhl, EVP and GM at Gainsight with 20+ industry experience, who didn’t set out to become a “community builder” (that job didn’t even exist back then), and built the iconic Salesforce Trailblazer Community from scratch by not trying to build something legendary, but just trying to help customers and a co-host of one of the bestcommunity podcasts - In Before The Lock - with Brian Oblinger ! Together, we're connecting community goals with business goals to drive business growth! Connect with Erica and Yurii on LinkedIn: https://www.linkedin.com/in/ericakuhl/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Erica Kuhl (03:19) Community Then and Now (08:19) Avoiding The AI Trap (11:23) MCPs And Vibe Coding (15:27) Build-Buy-Hire Framework (17:38) From Builder To GM (21:19) Why Community Stalls (25:22) Link Community to Value (26:43) Pilot Programs That Scale (29:18) AI Discovery and Trust (32:52) Community Meets Education (35:07) Audience vs Community (38:32) One Metric Beyond Health (40:05) ROI Experts to Follow (41:44) Strategy Before ROI #communityROI #communitybuilding #businessgrowth

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

  2. Sep 2

    How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

    “The happier and stronger our creator community is, the more value it creates for the business.” In this episode, we discussed how to turn community activities into measurable business outcomes by starting with the company’s priorities, creating real value for members, and experimenting with programs that move both sides forward, in particular: 👉 How Pexels community directly supports the product and Canva ecosystem. 👉 How to design activities around business needs instead of engagement for engagement’s sake. 👉 Why small 6-week experiments are the best way to demonstrate community ROI and win leadership buy-in. Join Yurii Lazaruk, the Community Consultant, and Sam Sorscher, an amazing community professional who has spent the last decade exploring what happens when community, creativity, and positive impact all come together—from Meetup and Fiverr to now leading the global community for Pexels at Canva, she's been proving that community can be much more than engagement and that it can drive impact at scale! Together, we're connecting community goals with business goals to drive business growth! Connect with Sam and Yurii on LinkedIn: https://www.linkedin.com/in/samanthasorscher/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Sam Sorscher (01:25) Why Connection Matters (03:09) Broken Triangle and Advocacy (06:08) Balancing Community and Business (08:00) Level Up and Hero Journey (12:22) Course Details and Early Results (14:06) Pitching Leadership and Reducing Churn (17:18) Why Heroes Become Lurkers (20:31) Relaunching the Hero Program (23:45) Community Metrics That Matter (25:53) Challenges, Meetups, and Content Spikes (29:00) Access to Community and The Feed (33:16) Mentorship and Non-Monetary Value (35:43) One Step to Align ROI #communityROI #communitybuilding #businessgrowth

    How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

  3. Aug 26

    How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

    "The ambassadors are helping provide answers to people in our community and in turn, then they’re kind of privately working with these people and it’s a win-win for everyone.” In this episode, we discussed how Zoom grew its community from zero to 500,000+ members by starting with a clear business goal, measuring real business impact, and building programs only when they served that goal, in particular: 👉 Why every successful community needs to start with a clearly defined business goal. 👉 How Zoom connects community activity directly to customer-support cost savings. 👉 Why AI can make communities more efficient without replacing human connection. Join Yurii Lazaruk, the Community Consultant, and Alexis Brown, a Senior Manager of Global Community and Web Experience at Zoom who combines over a decade of deep community expertise with a genuine desire to learn, help, and bring people together, and who's actually launched Zoom's global community from scratch which has over 500000 members nowadays! Together, we're connecting community goals with business goals to drive business growth! Connect with Alexis and Yurii on LinkedIn: https://www.linkedin.com/in/alexiskoplen/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Alexis Brown (01:35) What's Zoomfie (02:29) Half Million Members (04:36) Foundation First (07:34) Managing Leadership Pressure (13:15) Defining Community ROI (17:49) Humans Versus AI (22:32) Newbies And Champions (26:27) Champion Program Boundaries (28:35) Platform Migration Story (35:47) ROI Quick Advice (39:26) AI In Community Future #communityROI #communitybuilding #businessgrowth

    How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

  4. Aug 19

    Why One-Size-Fits-All Community Strategy Doesn’t Work | Community ROI with Whitney Marin

    “The more specific you can be in your messaging, in your approach, in your consideration, the better that will drive home for the people that it’s meant for.” In this episode, we discussed how to move community from a “nice-to-have” feeling of belonging into something intentionally designed around measurable member and business outcomes, in particular: 👉 Why community managers shouldn’t communicate with every member in exactly the same way. 👉 How to identify the metrics that actually matter depending on your community’s maturity. 👉 How AI and automation can support community operations without removing the human element. Join Yurii Lazaruk, the Community Consultant, and Whitney Marin, a customer experience and community design professional with nearly a decade of practical experience working on engagement, adoption, and long-term member value of community-led organizations, who truly believes that connection thrives through intention, systems, and structures and great experiences don't just happen—they must be designed! Together, we're connecting community goals with business goals to drive business growth! Connect with Whitney and Yurii on LinkedIn: https://www.linkedin.com/in/whitneymarin/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Whitney Marin (01:06) Peer Unlock Program Overview (04:06) Customer Value and Metrics (05:29) Closing the Loop Internally (06:52) Linking Signals to Revenue (09:02) Community Maturity Segmentation (16:07) Quiz Creation Tips and Tools (18:29) Customer Success vs Experience (20:14) Top Peer Unlock Questions (23:16) Tracking and Reporting ROI (27:49) Storytelling and Minimum Market (28:57) Cross-Functional Collaboration (31:02) Community and Sales Alignment (35:43) Tool Stack and Automations (37:38) Using AI for Personalization (41:26) One Move for ROI Clarity #communityROI #communitybuilding #businessgrowth

    Why One-Size-Fits-All Community Strategy Doesn’t Work | Community ROI with Whitney Marin

  5. Aug 12

    Minimum Lovable Community Or Why Platform Choice Matters | Community ROI with Todd Nilson

    “There’s a big difference between marketing personas and understanding the community drivers that make people want to join a space.” In this episode, we discussed how to connect community goals with business goals by designing for trust, stakeholder alignment, member needs, platform fit, and ROI storytelling, in particular: 👉 Why strong communities need one-on-one member interviews before strategy, platform, or launch decisions. 👉 How to choose a community platform based on goals, use cases, budget, and member needs, not just brand recognition. 👉 Why people “love to buy, but hate to be sold to”, and what that means for community-led growth. Join Yurii Lazaruk, the Community Consultant, and Todd Nilson, a community strategy advisor who helps b2b enterprises and nonprofits build online communities that don’t just look good on paper, but actually hold up under real-life pressure, and the president of the Community Consultants Collective, an amazing place for independent community professionals to network, learn, and find projects! Together, we're connecting community goals with business goals to drive business growth! Connect with Todd and Yurii on LinkedIn: https://www.linkedin.com/in/tnilson/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Todd Nilson (01:04) Events vs Community First (03:30) Event ROI and Business Value (06:29) Aligning Stakeholders (10:51) Selling Without Selling (16:33) Inspiring Community Missions (19:13) Executive Buy In Matters (23:18) Member Research Interviews (31:55) Choosing Community Platforms (38:56) What Makes Platforms Lovable (41:56) How to Evaluate Options (45:08) Proving Community ROI #communityROI #communitybuilding #businessgrowth

    Minimum Lovable Community Or Why Platform Choice Matters | Community ROI with Todd Nilson

  6. Aug 5

    What You Can Learn From Over 300 Community Professionals | Community ROI with Cat Nilsson

    “65.8% of community professionals said that they want to stay in this profession, and the exit intent is the lowest it’s been over the past three years.” In this episode, we discussed how community professionals can connect community data, human stories, and cross-functional relationships to prove business impact and earn stronger leadership support, in particular: 👉 why community metrics should depend on the company’s goals and the department community supports 👉 how AI can reduce administrative work and give community teams more time for meaningful human connection 👉 why “community plus” marketing, customer success, product, or sales is becoming the new professional standard. Join Yurii Lazaruk, the Community Consultant, and Cat Nilsson, a community and growth strategist with a background in GTM, spanning sales, marketing, PR, and customer success, who currently leads CMX, the global home for community professionals, and brings to fruition all the amazing things like CMX Slack space, CMX Summit, Loop, Community Industry Awards, and, of course, CMX Community Industry Report ! Together, we're connecting community goals with business goals to drive business growth! Connect with Cat and Yurii on LinkedIn: https://www.linkedin.com/in/catharinanilsson/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Cat Nilsson (01:51) Leading CMX Mission (03:42) Why The Report Matters (05:54) AI Everywhere Now (08:41) ROI Confidence Drop (11:13) Data Plus Storytelling (12:54) Winning Leadership Buy In (15:30) Proving Growth Impact (16:36) Metrics That Matter (18:39) Career Optimism Stats (20:59) Community Plus Era (24:12) Will Teams Stay Small (26:00) Future Skills And Events (33:05) One Action After Reading Report #communityROI #communitybuilding #businessgrowth

    What You Can Learn From Over 300 Community Professionals | Community ROI with Cat Nilsson

  7. Jul 15

    The Business Value Of Building Communities Around Events | Community ROI with Seth Resler

    “Not all events are designed to build community. Some events are designed to build audience.” In this episode, we discussed why the future of events, content, and community revenue depends on designing spaces where the right people actually connect, in particular: 👉 Why community starts with getting the right people in the room. 👉 How community can become a product, not just a support layer around another product. 👉 How to design spaces where valuable connections happen. Join Yurii Lazaruk, the Community Consultant, and Seth Resler, a professional who has been building communities long before “community building” became a strategy and now helps creators, media organizations, event producers, and arts institutions turn audiences into spaces where people connect, participate, and keep coming back! Together, we're connecting community goals with business goals to drive business growth! Connect with Seth and Yurii on LinkedIn: https://www.linkedin.com/in/sethresler/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Seth Resler (01:43) Why To Give Bad Advice (04:42) Audience Versus Community (09:12) First Steps to Community (11:04) Find the Right Members (13:19) Start With Events (16:45) Free or Paid Events (21:46) Monetizing Community Value (26:41) Community Meets Content (28:13) Community Revenue Model (30:41) Engineering Serendipity (32:26) Designing Better Networking (36:21) Onboarding Before Events (38:23) Year Round Community Shift (40:35) Three Ingredients Framework (46:32) Engagement Versus Value #communityROI #communitybuilding #businessgrowth

    The Business Value Of Building Communities Around Events | Community ROI with Seth Resler

  8. Jul 8

    The Real ROI of Developer Communities | Community ROI with Gift Ojeabulu

    “The community is a middleman from the community member to the organization revenue.” In this episode, we discussed community building through an engineering lens as a system that can move people from interest to participation, advocacy, career growth, and business value, in particular: 👉 How hackathons help companies connect product adoption with real-world problem-solving. 👉 Why advocacy happens when a product becomes part of someone’s real workflow. 👉 How companies can recognize advocates in personal, useful, and meaningful ways. Join Yurii Lazaruk, the Community Consultant, and Gift Ojeabulu, an ML Engineer, Developer Advocate, author, speaker, and co-founder of Data Community Africa, one of the largest data and AI communities globally, who treats community not as a “soft skill,” but as something you can engineer, measure, and connect directly to business outcomes! Together, we're connecting community goals with business goals to drive business growth! Connect with Gift and Yurii on LinkedIn: https://www.linkedin.com/in/gift-ojabu/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Gift Ojeabulu (01:12) Why Hackathons Work (04:28) Hackathons For Business (06:33) Defining Community Value (10:29) Community As ETL (15:57) Amplifying Advocates (19:46) Swag That Matters (26:21) Community Goals Explained (29:53) Finding Member Value (36:42) Why Gift Builds Community (41:39) Impact In Africa #communityROI #communitybuilding #businessgrowth

    The Real ROI of Developer Communities | Community ROI with Gift Ojeabulu
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Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI