Community ROI

Communiverse
  • 5.0 (1)
  • BUSINESS
  • UPDATED BIWEEKLY

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. Stop Building Communities Without Business Strategy | Community ROI with Céline Riemenschneider

    1D AGO

    Stop Building Communities Without Business Strategy | Community ROI with Céline Riemenschneider

    “Community is long-term revenue built on long-term relationships.” In this episode, we discussed how to turn community from a “nice-to-have” into a strategic business growth engine by aligning member value, internal collaboration, and measurable impact, in particular: 👉 The balance between business needs and member value (the 50/50 rule). 👉 Why one active member can have a massive business impact. 👉 How to prove community ROI when you can’t tie it directly to revenue. Join Yurii Lazaruk, the Community Consultant, and Céline Riemenschneider, a marketing and community consultant and strategist who turns engagement into real business impact, former community leader at Canva and Yelp, a winner of a CMX Community Leader award, and the Founder and Head of Community at The Chefs Community, in connecting community goals with business goals to drive business growth! Connect with Celine and Yurii on Linkedin: https://www.linkedin.com/in/celineriemenschneider/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Céline Riemenschneider (01:08) Defining Community for Business (02:05) Aligning Community Goals with Business Goals (04:14) Inspiring Community Engagement (06:50) Balancing Business and Community Needs (08:32) Empathy in Community Management (15:27) Collaborating with Internal Teams (24:04) Handling Community Challenges (28:14) Leveraging Technology in Community Building (32:43) Measuring Community ROI #communityROI #communitybuilding #businessgrowth

    37 min
  2. What Happens When You Build Business Around Humans | Community ROI with Nuri Demirci Lopez

    FEB 4

    What Happens When You Build Business Around Humans | Community ROI with Nuri Demirci Lopez

    “If you build a community to chase business goals, it will die. If you build a community to care about people, business goals follow naturally." In this episode, we discussed how caring for people first can unlock stronger business results through community, in particular: 👉 Why a community built for people outperforms a community built for KPIs. 👉 How to convince executives through human stories and hard metrics. 👉 Why aligning purpose and profit is the future of business. Join Yurii Lazaruk, the Community Consultant, and Nuri Demirci Lopez, a founder of a digital twin AI startup, published author, and an ex-Principal Program Manager at Microsoft who has built a global, community-driven workforce spanning 70+ countries and hundreds of freelancers, in connecting community goals with business goals to drive business growth! Connect with Nuri and Yurii on Linkedin: https://www.linkedin.com/in/nuri-demirci-lopez/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Nuri Demirci Lopez (01:39) Building a Freelance Community at Microsoft (06:13) The Concept of Flat Organizations (12:52) Starting Small and Growing Big (19:07) Supporting Community Leaders (23:13) Introduction to Leadership and Community (24:07) Building Stronger Systems Through Inspiration (26:13) The Importance of Low Attrition and High Satisfaction (27:48) Global Community Activities and Social Good (31:08) Heartfelt Stories of Community Impact (38:04) Ensuring Community Touches Both Humans and Business #communityROI #communitybuilding #businessgrowth

    45 min
  3. How To Prove Community ROI Without Vanity Metrics | Community ROI with Joshua Zerkel

    JAN 21

    How To Prove Community ROI Without Vanity Metrics | Community ROI with Joshua Zerkel

    “We don’t work in community for altruistic reasons–we work to create real impact.” In this episode, we discussed how to turn community from “nice to have” into a measurable growth engine that directly supports business goals, in particular: 👉 How to align community strategy with company-wide objectives. 👉 Why community builders must understand revenue and cost-saving mechanics. 👉 Why community ROI is a long-term game (and how to sell it internally). Join Yurii Lazaruk, the Community Consultant, and Joshua Zerkel, a community-led growth and engagement leader with over 20 years of experience designing, building, scaling, and transforming community programs for b2b, b2c, b2c2b, and nonprofit organizations, who truly believes that community isn’t just vibes, it’s GTM, in connecting community goals with business goals to drive business growth! Connect with Joshua and Yurii on Linkedin: https://www.linkedin.com/in/joshuazerkel/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Joshua Zerkel (02:06) Setting and Achieving Community Goals (03:21) Connecting Community Activities to Business Results (07:59) The Importance of Internal Stakeholders (09:21) Building Confidence Through Community (13:00) Creating and Sharing Community Use Cases (20:19) Presenting Community Insights to Stakeholders (22:49) Top Teams Impacted by Community (25:16) Connecting Community with Product Teams (26:31) The Importance of Customer Success (29:27) Balancing Short-Term Wins and Long-Term Goals (32:48) Addressing Community Challenges with Leadership (36:02) Choosing the Right Community Tech Stack (40:13) Leveraging AI in Community Building (42:25) Identifying Community ROI #communityROI #communitybuilding #businessgrowth

    47 min
  4. How To Turn Personal Need Into A Paid Thriving Community | Community ROI with Kaelyn Grace Apple

    JAN 14

    How To Turn Personal Need Into A Paid Thriving Community | Community ROI with Kaelyn Grace Apple

    "If you don’t want to be a member of your own community, don’t build one." In this episode, we discussed how a creator turned personal need for learning and connection into a thriving, paid global community, in particular: 👉 Why community should be built for belonging, not branding. 👉 How paid communities increase accountability and engagement. 👉 What creators must know before starting a community. Join Yurii Lazaruk, the Community Consultant, and Kaelyn Grace Apple, an educational content creator, who turned her own academic journey into a beacon for over 250K of aspiring scholars worldwide, and the co-founder of Accepted Society, a global community helping educators, students, and researchers navigate academia and build meaningful careers, in connecting community goals with business goals to drive business growth! Connect with Kaelyn and Yurii on Linkedin: https://www.linkedin.com/in/kaelyngraceapple/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Kaelyn Grace Apple (01:21) Defining Community in a Creator Business (04:05) The Birth of Accepted Society (07:27) Building and Growing the Community (13:47) Programs, Habits, and Rituals in the Community (18:13) Strategy and Long-Term Retention (28:44) Onboarding and Member Experience (29:45) Immediate Connection and Study Sessions (30:14) Onboarding Process and Messaging (33:39) Paid vs Free Communities (37:28) Choosing the Right Platform (44:21) Community Growth and Sustainability (49:51) Advice for Creators #communityROI #communitybuilding #businessgrowth

    55 min
  5. How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

    12/10/2025

    How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

    “If people feel safe enough to ask questions, you've already won half the battle.” In this episode, we discussed how to align community strategy with business objectives, drive real ROI, and empower customers through human connection and intelligent design, in particular: 👉 Why case deflection still matters, and what to measure beyond posts and replies. 👉 How to empower customers to contribute, even if they’re not answering each other’s questions. 👉 How community accelerates product, engineering, CX, and marketing when collaboration flows. Join Yurii Lazaruk, the Community Consultant, and Jillian Bejtlich, a true community nerd in the best possible way — a quirky techie fueled by curiosity, grounded in data, and unafraid of a little chaos, who's built communities everywhere from Autodesk and BAE Systems to Zapier and Calendly, in connecting community goals with business goals to drive business growth! Connect with Jillian and Yurii on Linkedin: https://www.linkedin.com/in/jillianbejtlich/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jillian Bejtlich (01:14) Defining Community for Business (02:30) When a Company Doesn't Need a Community (05:02) Aligning Community Goals with Business Objectives (08:34) Unique Use Cases of Calendly (13:40) Encouraging Community Member Interaction (16:56) Motivating Community Members (19:39) Challenges in Community Building (21:30) Collaborating with Other Teams (23:26) The Role of Community in Different Departments (26:25) Communicating Community Impact to Management (34:10) Using AI in Community Building (38:05) Identifying Community ROI #communityROI #communitybuilding #businessgrowth

    43 min
  6. When Community Is Your Product’s Competitive Advantage | Community ROI with Esther Trapadoux

    12/03/2025

    When Community Is Your Product’s Competitive Advantage | Community ROI with Esther Trapadoux

    “Community is a bridge between what the product promises and what the user is trying to achieve.” In this episode, we discussed how to align community goals with company goals, how to identify whether a community should exist at all, and how community can influence product, adoption, brand, and retention, in particular: 👉 Why early community goals should mirror product goals and user needs. 👉 How open-source communities build tight feedback loops and product influence. 👉 Role of community in product adoption, retention, and shaping roadmap direction. Join Yurii Lazaruk, the Community Consultant, and Esther Trapadoux, a b2b growth marketer turned community builder, from leading community at Amplitude to now heading it at Zed Industries, who loves truth, data, and people who dig deep for real answers, and who is on a mission to make community a core growth engine, not just a side project, in connecting community goals with business goals to drive business growth! Connect with Esther and Yurii on Linkedin: https://www.linkedin.com/in/esther-kim-trapadoux/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: #communityROI #communitybuilding #businessgrowth

    43 min
  7. Start Business With Why, Grow With Community | Community ROI with Jeannie Smith

    11/19/2025

    Start Business With Why, Grow With Community | Community ROI with Jeannie Smith

    “Community comes before business—your people existed long before your product ever did." In this episode, we discussed how mission-driven organizations can align community and business goals by uncovering cultural truth, leading with authentic narrative, and building sustainable community strategies rooted in human connection, in particular: 👉 Why communities exist before any product, service, or organization. 👉 How nonprofits can measure impact without relying on traditional profit-based metrics. 👉 How to involve community members through values-led invitations. Join Yurii Lazaruk, the Community Consultant, and Jeannie Smith, a narrative strategist and organizational ethnographer who’s spent 12+ years, from anthropology to nonprofit storytelling, helping mission-driven teams discover their authentic identity, find their fire, and build communities around it, in connecting community goals with business goals to drive business growth! Connect with Jeannie and Yurii on Linkedin: https://www.linkedin.com/in/jsmith40/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jeannie Smith (01:05) Defining Community for Business (04:07) Community Goals and Business Integration (06:44) Marketing vs. Community Building (09:44) Mission-Driven Organizations and Community Impact (14:26) Sustainability in Non-Profit Organizations (18:45) Prioritizing Programs and Initiatives (23:03) Balancing Vision and Collaboration (25:13) The Power of Vulnerability and Asking for Help (27:42) Engaging Stakeholders with Values (31:08) The Art of Storytelling in Community Building (36:15) Emotional Connection in Fundraising #communityROI #communitybuilding #businessgrowth

    45 min
  8. How To Build a 35K-Members Community and Boost Revenue | Community ROI with Tony Kershaw

    11/12/2025

    How To Build a 35K-Members Community and Boost Revenue | Community ROI with Tony Kershaw

    “Community ROI begins when people feel seen, not sold to.” In this episode, we discussed how emotional connection, storytelling, and cross-team collaboration turn communities from “nice-to-have” into business growth engines, in particular: 👉 How emotional storytelling can reduce churn and boost product adoption. 👉 Why community should be a culture, not a function, within every company. 👉 Three core questions to redefine your community’s ROI today. Join Yurii Lazaruk, the Community Consultant, and Tony Kershaw, a community strategist with over a decade of experience spanning tech, education, nonprofit, and CPG, who led community transformations for brands like Stride, Levels.fyi, Catch Co., and General Assembly, proving that great communities don’t just connect people, they drive results, in connecting community goals with business goals to drive business growth! Connect with Tony and Yurii on Linkedin: https://www.linkedin.com/in/tonykershaw1/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Tony Kershaw: Community Strategist (01:13) Defining Community for Business (05:58) Community Goals and Business Alignment (09:48) Inspiring Community Success Stories (20:06) Building a Welcoming Community Culture (24:13) Internal Community Collaboration (33:24) The Role of AI in Community Building #communityROI #communitybuilding #businessgrowth

    46 min
See All (38)

Ratings & Reviews

About

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI