Community ROI

Communiverse
  • 5.0 (1)
  • BUSINESS
  • UPDATED BIWEEKLY

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. Why Community is the New Go-To-Market Strategy | Community ROI with Paul Jones

    2D AGO

    Why Community is the New Go-To-Market Strategy | Community ROI with Paul Jones

    “Businesses that stay close to their customers will always outgrow those chasing them.” In this episode, we discussed how community-driven strategies, nearbound marketing, and authentic human connections can transform how companies grow and build trust with their customers, in particular: 👉 What nearbound marketing is and why communities play a key role in it. 👉 How community insights can reshape product positioning and messaging. 👉 A simple but powerful method to start measuring community ROI. Join Yurii Lazaruk, the Community Consultant, and Paul Jones, a nearbound marketing pioneer and founder of Bridgio, where he helps b2b brands replace outdated inbound and outbound tactics with community-driven growth and build authentic connections that drive revenue, in connecting community goals with business goals to drive business growth! Connect with Paul and Yurii on LinkedIn: https://www.linkedin.com/in/pauljones101/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Paul Jones (01:14) What's Nearbound Marketing (03:56) Connection Over Content (06:47) Community Goes Mainstream (10:01) Defining Real Community (14:36) Business Community Chemistry (17:08) Recruiting The Right Members (20:01) Finding Relationship First People (23:19) Abundance Mindset Wins (27:35) Why Community ROI Differs (29:54) Trust Then Demand Gen (31:45) First Steps Build Community (35:47) Community Shapes Messaging (38:58) Simple ROI Attribution Tag #communityROI #communitybuilding #businessgrowth

    42 min
  2. Why Community As Product Is Your Business Growth Lever | Community ROI with Ruthie Berber

    MAR 4

    Why Community As Product Is Your Business Growth Lever | Community ROI with Ruthie Berber

    “ROI becomes clear when you stop measuring vibes and start measuring outcomes.” In this episode, we discussed how community leaders can connect community initiatives to measurable business outcomes by designing programs, engagement, and reporting that ladder up to company OKRs instead of vanity metrics, in particular: 👉 Why community ROI starts with company OKRs, not engagement metrics. 👉 How community influences network growth through referrals and advocacy. 👉 Why segmentation is key to delivering relevant, goal-aligned engagement at scale. Join Yurii Lazaruk, the Community Consultant, and Ruthie Berber, a community builder with over 13 years of experience, collaborator, and advocate for women and wellness who believes community is how businesses grow, and builds communities that actually move the business: from scaling community from 0 to 1 at Yotpo to leading a 18K+ provider network at Grow Therapy, and more, in connecting community goals with business goals to drive business growth! Connect with Ruthie and Yurii on Linkedin: https://www.linkedin.com/in/ruthieberber/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Ruthie Berber (01:12) Do Builders Need Builders (02:11) Defining Community Value (03:46) Community Goals to Business (05:57) Growth Through Advocacy (08:10) Learning Provider Needs (10:07) Tracking Referrals (11:57) AI Adoption Goal (15:10) Making AI Feel Safe (17:52) AI for Community Ops (21:28) Community Tech Stack (24:10) Ruthie's Tool Stack (25:13) Tools to Replace and Try (26:11) Key Cross Functional Partners (27:34) Making Community Easy to Use (30:23) Internal Calendars and Requests (32:12) Segmentation and Targeting (33:32) Onboarding and Events Engine (35:16) Engaging Lurkers and Rituals (37:45) Engagement Tied to Business (40:16) Proving ROI with OKRs #communityROI #communitybuilding #businessgrowth

    44 min
  3. Why Slack Communities Are The Future of Business Growth | Community ROI with Zach Hawtof

    FEB 25

    Why Slack Communities Are The Future of Business Growth | Community ROI with Zach Hawtof

    “Friction kills engagement, and Slack removes friction—people are there from 9 to 5 anyway.” In this episode, we discussed how to directly tie community goals to revenue, retention, and growth, and how the right systems, data, and platform choices make that connection measurable and scalable, in particular: 👉 How community acts as a multiplier across sales, marketing, and customer success. 👉 The importance of internal community before external success. 👉 How to reverse-engineer community strategy from revenue targets. Join Yurii Lazaruk, the Community Consultant, and Zach Hawtof, an occasional CEO at Tightknit, a community platform for businesses that run their communities on Slack, who clearly proves right all those community builders who keep saying that Slack is a great place for a community, in connecting community goals with business goals to drive business growth! Connect with Zach and Yurii on Linkedin: https://www.linkedin.com/in/zhawtof/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Zach Hawtof (01:12) What Is a “Community for Business”? (02:20) Where Community Creates Real Business Value (04:05) Why Build on Slack? (06:48) Pros & Cons of Slack Communities (09:14) Why Forums Win in the LLM Era (11:38) AI’s Impact on Communities (14:22) Bots, “Digital Twins,” and Verifying Real Humans in Slack (18:16) Community Goals Must Tie to Business Goals (20:33) Working Backwards from Business Targets (24:13) Tie Community Activity to Business Goals with Analytics (26:07) Getting Community Data into Salesforce/CRM (27:52) Winning Stakeholders (31:21) Tool Stack for Community Builders (33:58) Gamification That Builds Loyalty (39:04) Proving Community ROI #communityROI #communitybuilding #businessgrowth

    44 min
  4. Stop Building Communities Without Business Strategy | Community ROI with Céline Riemenschneider

    FEB 11

    Stop Building Communities Without Business Strategy | Community ROI with Céline Riemenschneider

    “Community is long-term revenue built on long-term relationships.” In this episode, we discussed how to turn community from a “nice-to-have” into a strategic business growth engine by aligning member value, internal collaboration, and measurable impact, in particular: 👉 The balance between business needs and member value (the 50/50 rule). 👉 Why one active member can have a massive business impact. 👉 How to prove community ROI when you can’t tie it directly to revenue. Join Yurii Lazaruk, the Community Consultant, and Céline Riemenschneider, a marketing and community consultant and strategist who turns engagement into real business impact, former community leader at Canva and Yelp, a winner of a CMX Community Leader award, and the Founder and Head of Community at The Chefs Community, in connecting community goals with business goals to drive business growth! Connect with Celine and Yurii on Linkedin: https://www.linkedin.com/in/celineriemenschneider/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Céline Riemenschneider (01:08) Defining Community for Business (02:05) Aligning Community Goals with Business Goals (04:14) Inspiring Community Engagement (06:50) Balancing Business and Community Needs (08:32) Empathy in Community Management (15:27) Collaborating with Internal Teams (24:04) Handling Community Challenges (28:14) Leveraging Technology in Community Building (32:43) Measuring Community ROI #communityROI #communitybuilding #businessgrowth

    37 min
  5. What Happens When You Build Business Around Humans | Community ROI with Nuri Demirci Lopez

    FEB 4

    What Happens When You Build Business Around Humans | Community ROI with Nuri Demirci Lopez

    “If you build a community to chase business goals, it will die. If you build a community to care about people, business goals follow naturally." In this episode, we discussed how caring for people first can unlock stronger business results through community, in particular: 👉 Why a community built for people outperforms a community built for KPIs. 👉 How to convince executives through human stories and hard metrics. 👉 Why aligning purpose and profit is the future of business. Join Yurii Lazaruk, the Community Consultant, and Nuri Demirci Lopez, a founder of a digital twin AI startup, published author, and an ex-Principal Program Manager at Microsoft who has built a global, community-driven workforce spanning 70+ countries and hundreds of freelancers, in connecting community goals with business goals to drive business growth! Connect with Nuri and Yurii on Linkedin: https://www.linkedin.com/in/nuri-demirci-lopez/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Nuri Demirci Lopez (01:39) Building a Freelance Community at Microsoft (06:13) The Concept of Flat Organizations (12:52) Starting Small and Growing Big (19:07) Supporting Community Leaders (23:13) Introduction to Leadership and Community (24:07) Building Stronger Systems Through Inspiration (26:13) The Importance of Low Attrition and High Satisfaction (27:48) Global Community Activities and Social Good (31:08) Heartfelt Stories of Community Impact (38:04) Ensuring Community Touches Both Humans and Business #communityROI #communitybuilding #businessgrowth

    45 min
  6. How To Prove Community ROI Without Vanity Metrics | Community ROI with Joshua Zerkel

    JAN 21

    How To Prove Community ROI Without Vanity Metrics | Community ROI with Joshua Zerkel

    “We don’t work in community for altruistic reasons–we work to create real impact.” In this episode, we discussed how to turn community from “nice to have” into a measurable growth engine that directly supports business goals, in particular: 👉 How to align community strategy with company-wide objectives. 👉 Why community builders must understand revenue and cost-saving mechanics. 👉 Why community ROI is a long-term game (and how to sell it internally). Join Yurii Lazaruk, the Community Consultant, and Joshua Zerkel, a community-led growth and engagement leader with over 20 years of experience designing, building, scaling, and transforming community programs for b2b, b2c, b2c2b, and nonprofit organizations, who truly believes that community isn’t just vibes, it’s GTM, in connecting community goals with business goals to drive business growth! Connect with Joshua and Yurii on Linkedin: https://www.linkedin.com/in/joshuazerkel/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Joshua Zerkel (02:06) Setting and Achieving Community Goals (03:21) Connecting Community Activities to Business Results (07:59) The Importance of Internal Stakeholders (09:21) Building Confidence Through Community (13:00) Creating and Sharing Community Use Cases (20:19) Presenting Community Insights to Stakeholders (22:49) Top Teams Impacted by Community (25:16) Connecting Community with Product Teams (26:31) The Importance of Customer Success (29:27) Balancing Short-Term Wins and Long-Term Goals (32:48) Addressing Community Challenges with Leadership (36:02) Choosing the Right Community Tech Stack (40:13) Leveraging AI in Community Building (42:25) Identifying Community ROI #communityROI #communitybuilding #businessgrowth

    47 min
  7. How To Turn Personal Need Into A Paid Thriving Community | Community ROI with Kaelyn Grace Apple

    JAN 14

    How To Turn Personal Need Into A Paid Thriving Community | Community ROI with Kaelyn Grace Apple

    "If you don’t want to be a member of your own community, don’t build one." In this episode, we discussed how a creator turned personal need for learning and connection into a thriving, paid global community, in particular: 👉 Why community should be built for belonging, not branding. 👉 How paid communities increase accountability and engagement. 👉 What creators must know before starting a community. Join Yurii Lazaruk, the Community Consultant, and Kaelyn Grace Apple, an educational content creator, who turned her own academic journey into a beacon for over 250K of aspiring scholars worldwide, and the co-founder of Accepted Society, a global community helping educators, students, and researchers navigate academia and build meaningful careers, in connecting community goals with business goals to drive business growth! Connect with Kaelyn and Yurii on Linkedin: https://www.linkedin.com/in/kaelyngraceapple/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Kaelyn Grace Apple (01:21) Defining Community in a Creator Business (04:05) The Birth of Accepted Society (07:27) Building and Growing the Community (13:47) Programs, Habits, and Rituals in the Community (18:13) Strategy and Long-Term Retention (28:44) Onboarding and Member Experience (29:45) Immediate Connection and Study Sessions (30:14) Onboarding Process and Messaging (33:39) Paid vs Free Communities (37:28) Choosing the Right Platform (44:21) Community Growth and Sustainability (49:51) Advice for Creators #communityROI #communitybuilding #businessgrowth

    55 min
  8. How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

    12/10/2025

    How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

    “If people feel safe enough to ask questions, you've already won half the battle.” In this episode, we discussed how to align community strategy with business objectives, drive real ROI, and empower customers through human connection and intelligent design, in particular: 👉 Why case deflection still matters, and what to measure beyond posts and replies. 👉 How to empower customers to contribute, even if they’re not answering each other’s questions. 👉 How community accelerates product, engineering, CX, and marketing when collaboration flows. Join Yurii Lazaruk, the Community Consultant, and Jillian Bejtlich, a true community nerd in the best possible way — a quirky techie fueled by curiosity, grounded in data, and unafraid of a little chaos, who's built communities everywhere from Autodesk and BAE Systems to Zapier and Calendly, in connecting community goals with business goals to drive business growth! Connect with Jillian and Yurii on Linkedin: https://www.linkedin.com/in/jillianbejtlich/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jillian Bejtlich (01:14) Defining Community for Business (02:30) When a Company Doesn't Need a Community (05:02) Aligning Community Goals with Business Objectives (08:34) Unique Use Cases of Calendly (13:40) Encouraging Community Member Interaction (16:56) Motivating Community Members (19:39) Challenges in Community Building (21:30) Collaborating with Other Teams (23:26) The Role of Community in Different Departments (26:25) Communicating Community Impact to Management (34:10) Using AI in Community Building (38:05) Identifying Community ROI #communityROI #communitybuilding #businessgrowth

    43 min
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Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI

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