How We Build Strong Brands - Chris Silcock, Hilton

In this episode, Chris Silcock, President of Global Brands and Commercial Services at Hilton, shares his perspective on what it takes to create a strong, differentiated brand in today's competitive hospitality landscape.

Listeners will learn about:

• The key elements that define a strong hospitality brand.
• How Hilton approaches brand differentiation to meet customer and owner expectations.
• The crucial role of technology in enhancing the guest experience.
• Strategies for engaging with different generations of travelers, including the upcoming Gen Alpha.
• The importance of a reliable and friendly stay across all hospitality brands.
• Insights into Hilton's unique brand pillars: product, service and culture, and technology.
• The development and benefits of the Hilton for Business program for small to medium-sized businesses.
• Chris's vision for maintaining the unique Hilton experience across its brands.

Whether you're a hospitality professional looking to elevate your brand or simply curious about the industry's latest trends, this episode offers valuable insights. 

Resources:

• Hilton Research: What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
• The Inside Story of How Hilton Built Hampton Inn’s “Hamptonality” Culture - Eleanor Erickson & Phil Cordell
  
  

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands