How You Pictured It

Kate Hejde
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
How You Pictured It

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

  1. OCT 11

    Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success

    In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with y...

    7 min

  2. SEP 30

    Using Brand Enneagrams to Market Your Small Business

    In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrate...

    9 min

  3. MAY 6

    7 lessons for DIY Website Builders

    This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, f...

    11 min

  4. APR 22

    Turning Symptoms into Sales for Your Small Biz

    So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we ...

    13 min

  5. APR 12

    Using AI for Market Research

    This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://yo...

    14 min

  6. MAR 28

    A quick pep talk: Done is better than perfect

    Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com

    3 min

  7. MAR 1

    Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings

    Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive in...

    15 min

  8. JAN 12

    Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

    Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events. 00:00 I...

    35 min
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About

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

Information

  • Creator
    Kate Hejde
  • Years Active
    2022 - 2024
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © 2024 How You Pictured It
  • Show Website
    How You Pictured It

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