The Consistency Club

Annemie Tonken
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY
The Consistency Club Podcast

Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!

  1. SEP 15

    22- The Value of Your Time

    We see it happen every year... photographers go into the busy season with the best intentions to not over-booking themselves but when push comes to shove it can be hard to say no.  This month we want to spend some time talking about the value of your time and coaching you on how you can still maintain boundaries for your healthy and sanity, even if you are in the phase of business where you feel like you have to say YES to every inquiry.  This months templates revolve around the very real deadlines that the holiday season impose on our time as well as suggestions for how to use that genuine scarcity mindset to encourage bookings.  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    20 min

  2. AUG 15

    21- Your Unique Value Proposition

    Now is the time! People need to get on your calendar! How are we going to encourage them? Instead of convincing them that they want photos, we're going to talk like we assume that - it's a foregone conclusion - and we're going to focus instead on why they should want to book YOU. A unique value proposition (UVP) is a clear, concise statement that describes the distinctive benefits and value that a product, service, or business offers to its customers, highlighting what makes it unique and better than competing options. It answers the question, "Why should a customer choose you over others?" Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    24 min

  3. JUL 15

    20 - Prepping for the Busy Season

    This episode offers encouragement to stay on top of your marketing, insights on using scarcity to drive bookings, and a strategy for opening your calendar to maximize sessions. Dive into strategies for thriving during peak periods in our previous podcast episode, Mastering the High Season Madness Episode  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    14 min

  4. JUN 15

    19 - Tips for Creating a Content Bank

    Tips for Creating a Content Bank A real key to being more consistent with your social media marketing is making sure your content (read: videos and photos) is easily accessible to you. Today Dayna and Annemie talk you through tips for creating a content bank; an organized system for storing the videos and photos that you plan to use on social media.  Why have a content bank? When you have a system (and a plan) for capturing and organizing videos and photos, the resistance to creating content will drop dramatically! Tune in to learn how you can quickly and (mostly) painlessly add a content bank to your workflow and improve your social media game.  Don't forget! July 31st is the Consistency Club Marketing Summit. Tickets are free for Consistency Club members and non-members can buy a ticket for $47. Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    32 min

  5. MAY 15

    18 - How To Ask For Referrals in a Way That Works

    The Do's and Don'ts of asking for referrals in your photography business. Raise your hand if you've ever asked for referrals from your clients... and gotten crickets.  You are not alone! Even though it seems like referring a friend to a photographer you love should be easy, it's actually one of the biggest things we can ask of our clients. So we have to do it properly!  Tune in as Annemie and Dayna teach you the Do's and Don'ts of asking for referrals in your photography business. LINKS:  Try Social Templates for free for a month using code TCBTH  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    25 min

  6. APR 15

    17 - Promoting Your Lead Magnet

    Learn how to promote your lead magnet to grow your email list and engage your current subscribers. This month we are focusing on promoting your lead magnet! What’s that? You still haven’t created one? Welp, this is the month you are going to do that!  Annemie created a bonus training for you a few months back that is incredible and walks you through every single step of coming up with an idea, creating the actual document, making your sign-up form and so much more. It’s in the BONUS TRAINING section of the Consistency Club. We highly recommend you watch that. Yes, this will take you a few hours to complete this whole process, but it is worth it because this will not only be a huge value add for your business and clients, but it will grow your email list for months (if not years) to come. So take the time! PRO TIP: To take the marketing to another level, I like the idea of sharing five rad local activities/resources that vibe with your photography scene. This brings some serious value to your followers and team up with other cool local businesses who might share your posts, blogs, and lead magnets as well!  Here are some Dayna-generated ideas:  Pet Photographers - Capturing the Furry Love: 5 Adorable Pet-Friendly Beaches in San Diego Boudoir Photographers - Sizzling Style: My 5 Go-To Vintage Clothing Boutiques for Unique Boudoir Shoots in Los AngelesNewborn Photographers - Tiny Treasures: 5 Charming Baby-Friendly Cafés in Atlanta for Mommy-and-Me SessionsFamily Photographers - Playful Portraits: 5 Quirky Outdoor Playgrounds in Houston Perfect for Family PhotoshootsWedding Photographers - Beyond the Chapel: 5 Romantic Rooftop Venues for Sunset Weddings in New OrleansAnyone: 5 Perfect Spots to (see wildflowers, catch the sunset, go on a hike)You can always use ChatGPT to come up with more ideas for your niche until you find one you like. (Prompt: Come up with 5 more ideas similar to this one for Pet Photography) PRO TIP 2: Does this sound like it could be a blog post? ‘Cause it definitely could be! Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    21 min

  7. MAR 18

    16 - Authority + Vulnerability = Credibility

    How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience. How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience.  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    24 min

  8. FEB 15

    15- Building Trust (with humans and bots)

    This month we are talking about the very important email marketing update that Google and Yahoo rolled out and how to handle it. We are also giving you a social+ email marketing plan for your "pretty season" sessions. This month we are talking about the very important email marketing update that Google and Yahoo rolled out. We are giving you the background on why, how to handle it, and most importantly, how to set yourself up for success moving forward. We are always looking to build trust, but after this tech update, it's more important than ever. This is a VERY important month for email marketing. Don't skip it!  We are also giving you a social+ email marketing plan for your "pretty season" sessions. Whether it's fall leaves or spring blooms, we've got a mini-marketing campaign all ready to go for you. Make sure you listen to the podcast episode so you understand the whole strategy.  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

    19 min
See All (22)

Ratings & Reviews

5
out of 5
2 Ratings

About

Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!

Information

  • Creator
    Annemie Tonken
  • Years Active
    2023 - 2024
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2024 This Can't Be That Hard All Rights Reserved.
  • Show Website
    The Consistency Club

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