HUB 395: AUTHOR PANEL - Morag Barrett, Rhodes Perry, Stacey Larsen

Think writing a book will make you rich overnight? Think again. The path from penning a manuscript to becoming a successful author is filled with challenges and surprises (some fantastic and some not so much). Join us today as we explore the realities of being a business author.

I met these talented authors through a Kindle Cross-Promotion campaign I organized with dozens of discounted business books for as low as 99 cents. Are you a business author? Sign up for a future campaign at www.BizKindlePromo.com.

Today’s discussion will delve into the experience of being a business author and the benefits of publishing a business book. Let's hear from our amazing panelists and get their insights!

With me today are three authors:

Morag Barrett wrote “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!),” which has received ten awards, including the 2023 Literary Titan Book Award.

Rhodes Perry wrote “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization,” which offers practical strategies and tools for creating a more inclusive and supportive workplace. It emphasizes the importance of fostering a sense of belonging and provides actionable steps for organizations to implement inclusive practices.

Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader.” This book offers a transformative approach to leadership. Drawing parallels between leadership and dancing, it guides leaders to find their unique rhythm, reducing burnout and fostering authenticity in their leadership style. 

Please join me in welcoming Morag, Rhodes, and Stacey. 

In this episode, we discuss:

📝 Importance of Reviews: Book reviews are not just validation; they're an author's "love language" and a powerful marketing tool.

Stacey shared her successful email campaign, interactive sessions, and the close ratio of star ratings to written reviews on Amazon.

Robbie shared how he worked with Stacey to collect pre-publication reviews from her launch team, including an email nurture campaign and step-by-step guidance for posting reviews on Amazon.

Rhodes emphasized the importance of knowing the purpose and audience for your book. His approach to integrating books with broader business goals is pure genius!

Morag's book advisory board and early copy strategy highlight the importance of a structured, collaborative approach to book launches.

Links for Morag Barett

• Morag Barett on LinkedIn, Instagram, and YouTube.
• www.skyeteam.com
• “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!)” 
• “Cultivate: The Power of Winning Relationships” 
• “The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose” 

Links for Rhodes Perry

• Rhodes Perry on LinkedIn, Instagram, and YouTube.
• www.RhodesPerry.com