The What Podcast

Barry Courter and Bryan Stone
The What Podcast

The What Podcast is a weekly show by two veterans of the entertainment media universe with a passion for live music and music festivals. They came together over a love of Bonnaroo and found out pretty quickly that they are not alone. In fact, since launching in 2018, they found kindred spirits all over the world who also love the vibe found only at music festivals. Each week they share their own stories and opinions, but they also dig deeper and talk to the musicians and industry insiders who make the magic happen.

  1. Beyond South Star: Huntsville's Unique Vision for Cultivating a Music Scene

    OCT 16

    Beyond South Star: Huntsville's Unique Vision for Cultivating a Music Scene

    We conclude our coverage of South Star 2024 this week with an exclusive peek behind the curtain into how the festival came together in such a short period of time, and the long-term vision the city has for it. Despite the hurricane weather and Sunday's cancellation, the event was a huge success for the city. Matt Mandrella is Huntsville's Music Officer, quite possibly the first person in the country to hold a municipal position dedicated to developing and improving the musical culture for a city. "Huntsville is working to develop its music infrastructure, including attracting industry professionals and improving music education in schools," Matt tells us. Matt also explains the reasons why Huntsville wanted to host a regional music festival, what commitments the city made when working with C3 Presents to bring the event to life, and the shockingly short timeline they had to complete it when the decision was made to move it up a year from 2025 to 2024. Beyond South Star though, Huntsville believes that music is a critical component to the city's growth and quality of life. Matt takes us on a deeper dive into the plans Huntsville has to bring in more artistic talent, including grants and incentives bands can receive for touring and creating music. It's a fascinating conversation behind the scenes you won't want to miss! Donate to Hurricane Helene relief efforts here Photo by: Evan Brown ______ CHAPTERS (00:00:00) Intro (00:11:54) Interview with Matt Mandrella (01:09:26) Outro

    1h 13m
4.9
out of 5
148 Ratings

About

The What Podcast is a weekly show by two veterans of the entertainment media universe with a passion for live music and music festivals. They came together over a love of Bonnaroo and found out pretty quickly that they are not alone. In fact, since launching in 2018, they found kindred spirits all over the world who also love the vibe found only at music festivals. Each week they share their own stories and opinions, but they also dig deeper and talk to the musicians and industry insiders who make the magic happen.

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