The Edward Show

Edward Sturm
  • 4,8 (5)
  • MARKETING
  • DIÁRIO

Founder and go-to-market stories from the lens of a world-class marketer.

  1. HÁ 10 H

    LLM Search & SEO: Why Action Keywords Win in the AI Era

    E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and the simple frameworks you can use to stay ahead in the AI era of search. You’ll get: - How to map customer tasks into action-driven keywords - Why “make, track, create, generate” beats “how to” in today’s search landscape - How AI is cannibalizing informational content clicks—and what to do about it - A simple AI + Google Sheets workflow for uncovering high-converting, bottom-of-funnel keywords - How 75% of AI prompts are commands, not questions This is all about Compact Keywords, action mapping, and optimizing for conversions in the AI era. If you want to rank higher and actually drive results, this one’s for you. ⭐️ What We Actually Know About Optimizing for LLM Search - https://ahrefs.com/blog/llm-search/ ⭐️ SEO: Down the Funnel - https://edwardsturm.com/articles/seo-down-the-funnel/ ⭐️ How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets - https://www.youtube.com/watch?v=9-Fof8XVeIQ&lc=UgwJnwtjSIfPT4oIotF4AaABAg ⭐️ Every content site I can think of has been obliterated - https://www.reddit.com/r/SEO/comments/1bq1p4x/every_content_site_i_can_think_of_has_been/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Ahrefs on LLM Search 00:29 Upcoming Podcast Guests 00:54 Optimizing Content for Commands 01:31 Action Mapping and Keyword Strategies 04:24 Using AI for Keyword Research 06:39 Converting Keywords 08:23 Impact of Google's Updates on Content Sites The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #growthhacking #digitalmarketing

    11min

  2. HÁ 1 DIA

    Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next

    E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update - Why Google Search Console data has been buggy - What SEOs can do right now to align with Google’s direction If you want to understand what this “Google quake” means for your rankings - and how to stay ahead - this episode is for you. ⭐️ This Guy Hacked Google & AI With a Single Press Release - https://www.youtube.com/watch?v=ULnC7C9Ty24 ⭐️ Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty - https://www.youtube.com/watch?v=gZxw7Cmr0LM ⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - https://www.youtube.com/watch?v=tStBDdQ8Yhw 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's August Spam Update 00:25 User Reactions and Case Studies 01:30 Google Search Console Bug and Volatility 03:14 AI Generated Content and SEO 04:50 Insights from the Digital Marketing Community 06:14 SEO Fundamentals and Best Practices 07:45 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #googleupdate #digitalmarketing #chiefmarketingofficer

    8min

  3. HÁ 2 DIAS

    This Guy Hacked Google & AI With a Single Press Release

    E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing how both Google and AI systems treat press releases as trusted sources. We’ll cover: - How press releases can be used to manipulate search results - Why AI tools often repeat content from press releases without checking accuracy - The explosive rise of AI-generated sites like AInvest and their massive traffic growth - The broader implications for SEO, search visibility, and the reliability of AI answers Whether you’re new to SEO or already experienced, this episode offers insight into how search and AI are being manipulated today. ⭐️ Max Roslyakov’s LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7368977931450085379/ ⭐️ Parasite SEO, Press Releases & Manipulating AI Overviews - https://www.youtube.com/watch?v=9SyOQgqv9VQ ⭐️ 22x SEO Traffic in Under 2 Months -  https://edwardsturm.com/articles/22x-seo-traffic-in-under-2-months/ ⭐️ The AInvest Semrush Fatgrid article - https://www.ainvest.com/news/video-semrush-stock-drops-fatgrid-tool-shakes-market-2509/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Manipulation 00:20 Max's Press Release Strategy 01:00 The Impact of AI on Press Releases 02:26 The Role of AI in SEO Manipulation 04:15 AInvest Case Study 07:51 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #seotips #growthhacking

    8min

  4. HÁ 3 DIAS

    The Trick to Recover Lost Google Rankings Fast

    E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks don’t matter as much as you think Whether you’re managing a blog, an ecommerce site, or client websites, these tips will help you maintain visibility and keep your #1 positions strong. ⭐️ What's the most under-rated SEO Tactic That has worked for you? - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast  - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ The #1 SEO Hack: Why Content Refreshes Beat New Content - https://www.youtube.com/watch?v=UKvGmqzIxg4 ⭐️ Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty - https://www.youtube.com/watch?v=gZxw7Cmr0LM ⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - https://www.youtube.com/watch?v=tStBDdQ8Yhw 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Tactics 00:30 Recovering Rankings with Anchor Links 01:40 Refreshing Content for Better SEO 03:32 Long Tail Keywords and User-Generated Content 04:24 Programmatic SEO and Link Building 06:20 Index Cleanup and Content Pruning The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacks #digitalmarketing

    8min

  5. HÁ 4 DIAS

    Google Escapes Chrome Breakup: What the Antitrust Ruling Means for SEO

    E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome, SEO, and digital marketers - How search data sharing could reshape competition - Whether this opens the door for Bing and other search engines - The hidden role Chrome plays in Google’s algorithms This is some of the biggest SEO news in years - and the ripple effects could be massive. ⭐️ Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case - https://www.cnbc.com/2025/09/02/google-antitrust-search-ruling.html ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Google Stock Surges Amid Antitrust Case Outcome 00:36 Key Points from the Antitrust Ruling 02:17 Implications for Google and Apple 05:26 SEO Community Reactions and Analysis 05:40 The Impact of Chrome on Google's SEO 07:57 Potential Changes in the Search Engine Market 09:04 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #technews #seotips

    9min

  6. HÁ 5 DIAS

    Claude Artifacts Work: How I Ranked #1 on Google in 24 Hours

    E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to turn that copy into a fully published artifact. - Why branded keywords hit #1 almost instantly, and how non-branded keywords also started ranking. - The importance of page titles and H1 tags for Claude Artifacts. - How Jesper Nissen first discovered this trick, and what I learned from his approach. - Why AI Overviews and Perplexity happily cites Claude Artifacts - but ChatGPT doesn’t yet. - The controversy around paid indexing services - what the SEO subreddit says about them. This is a fast, free, and surprisingly effective SEO strategy. It takes under a minute to publish one of these Artifacts, and the potential impact on brand trust, search visibility, and sales cycles is huge - just please use it honestly. ⭐️ Why does r/SEO not recommend paid indexing services? - https://www.reddit.com/r/SEO/comments/1n50yqg/why_does_rseo_not_recommend_paid_indexing_services/ ⭐️ Jesper Nissen’s video - I ranked #1 in 5 hours with AI Parasite SEO - https://www.youtube.com/watch?v=H5SrUCMSb7Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 01:49 Using Claude for SEO 02:36 Creating a Fictional Brand 02:59 Publishing with Claude 03:43 Results and Experiments 04:13 Unbranded Keywords 05:59 AI and Claude Artifacts 07:01 Paid Indexing Services 07:21 SEO Subreddit Discussion 08:52 Verdict on Claude Artifacts 09:25 Influencing AI Overviews 10:51 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #parasiteseo #seotips #growthhacking

    11min

  7. HÁ 6 DIAS

    The SEO Formula That Gets Enterprise Sales

    E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit for large organizations - A quick press release hack to boost credibility and shorten sales cycles If you’ve ever wondered how to use SEO not just for traffic, but for massive B2B sales, this episode gives you the playbook. ⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO for Big Sales 01:21 The Keyword Formula 01:47 Examples of Effective Keywords 02:24 Leveraging Low Volume Keywords 03:05 Crafting Your SEO Page 05:09 Shortening Sales Cycles 05:46 Press Releases for Credibility The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacking #seohacks

    9min

  8. 31 DE AGO.

    Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO)

    E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickly and can push competitors off page one. What I cover in this episode: - How to use Claude AI to publish artifacts for SEO - Why parasite SEO is effective for fast Google rankings - How to apply this for local SEO and bottom-of-funnel keywords - How this compares to traditional SEO approaches like the skyscraper technique - People’s results If you are working on search engine optimization and want faster, more direct results for your brand, this approach offers a simple way to increase visibility on Google. ⭐️ Jesper Nissen’s video - https://www.youtube.com/watch?v=H5SrUCMSb7Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Fast Google Ranking 00:29 Creating and Publishing Artifacts with Claude 02:15 Success Stories and Effectiveness 03:24 Bottom of Funnel SEO 04:48 Local SEO 06:28 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #parasiteseo #seotips #growthhacking

    8min
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4,8
de 5
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Sobre

Founder and go-to-market stories from the lens of a world-class marketer.

Informações

  • Criado por
    Edward Sturm
  • Anos de atividade
    2023 - 2025
  • Episódios
    793
  • Classificação
    Livre
  • Copyright
    © 2023
  • Site do podcast
    The Edward Show

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