How brands can benefit from user-generated content with Michael Kamleitner

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Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. 

We also talk about:

• how Walls.io provides a platform for brands to collect and leverage user-generated content in a variety of ways
• why building a partner network can be an effective strategy for business growth
• why investing revenue back into the business is important for continuous growth and improvement

Thank you so much Michael for coming on. Thanks to B2BPodPros for producing this. 

Chapters

00:00 Introduction to Michael Kamleitner and his startups
01:10 Innovation and leveraging user-generated content
03:06 The technical innovation behind user-generated content
03:52 How brands use Walls.io and Swat.io
05:26 Different use cases for Walls.io
07:33 Industries that can benefit from user-generated content
08:35 Failed tactics in advertising on social media
09:05 Successful tactics in building a partner network
10:50 Investing revenue back into the business
17:36 Elevating customer experience and gamification
18:40 Rapid fire questions
21:55 Unusual food or drink preferences
22:00 Conclusion

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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