B2B Marketers Can Laugh Eric Melchor

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In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and Metric Flow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they onboarded the first brands and secured financing through angel investors.

The conversation then moves to Metric Flow - a platform that helps companies track, measure, and improve their sustainability practices. Alessandro shares insights on how they acquired clients through cold emailing and the future plans for Metric Flow.


Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...

I share my easy to follow process on how to host cocktail parties that grow your network.

In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple to follow steps.

The original interview was a conversation I had with Michal Domanski on his Doman Network show.  
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.

If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:

- the importance of writing to one person and being transparent in marketing efforts
- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp
- when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience
- growing an online audience can have its challenges, including dealing with hate and managing time effectively

This was a really fun conversation. Adriana, thanks for coming on the show!
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.
 
Would you move to New York without a job to follow your dreams?
 Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100 in my wallet. We then get into how I made it in New York and how I ended up in Romania. 
 
This was a really fun conversation. Andy, thanks for having me on your show!
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.

Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder.


Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. 

Chapters

00:00 Introduction to Ray Berry and DSLX Content
00:22 Innovation in B2B Content
02:15 New and Interesting Content Formats
03:40 First Person Content in B2B SaaS
05:03 Launch of DSLX Content Agency
06:12 Neurodiversity and the Skills of Dyslexic People
07:18 Dyslexic Superpowers and Problem Solving
08:59 Weaknesses as a Founder
10:28 Gamification in Employee Recognition
13:02 Giving Writers a Voice in B2B Content
13:42 Rapid Fire Questions


Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.

Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. 

We also talk about:
how Walls.io provides a platform for brands to collect and leverage user-generated content in a variety of wayswhy building a partner network can be an effective strategy for business growthwhy investing revenue back into the business is important for continuous growth and improvement
Thank you so much Michael for coming on. Thanks to B2BPodPros for producing this. 

Chapters

00:00 Introduction to Michael Kamleitner and his startups
01:10 Innovation and leveraging user-generated content
03:06 The technical innovation behind user-generated content
03:52 How brands use Walls.io and Swat.io
05:26 Different use cases for Walls.io
07:33 Industries that can benefit from user-generated content
08:35 Failed tactics in advertising on social media
09:05 Successful tactics in building a partner network
10:50 Investing revenue back into the business
17:36 Elevating customer experience and gamification
18:40 Rapid fire questions
21:55 Unusual food or drink preferences
22:00 Conclusion


Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


Check out our five most downloaded episodes:


From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
...