Innovators Can Laugh

Eric Melchor
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY
Innovators Can Laugh

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6

  1. Advocacy Strategies in B2B marketing with Robyn Hartley

    2 DAYS AGO

    Advocacy Strategies in B2B marketing with Robyn Hartley

    Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comI sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. We discuss the importance of selecting the right ...

    25 min
  2. The Art of Influencer Outreach with Jake Kitchiner

    OCT 30

    The Art of Influencer Outreach with Jake Kitchiner

    Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to pitch influencers?Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships. He also shares advice on how brands should approach different stages of the ...

    28 min
  3. Building a Startup Brand in Record Time with Carly Jefferson

    OCT 16

    Building a Startup Brand in Record Time with Carly Jefferson

    Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. Plus, she shares her go-t...

    22 min
  4. From Engineer to PR Pro: Mike Maynard on PR Success

    OCT 2

    From Engineer to PR Pro: Mike Maynard on PR Success

    Send us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how...

    22 min
  5. How I Became A B2B Influencer While Balancing A Full Time Career

    SEP 18

    How I Became A B2B Influencer While Balancing A Full Time Career

    Send us a textChris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.In this episode we discuss:how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audiencehow thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in th...

    24 min
  6. How To Launch An Effective Podcast Advertising Campaign

    SEP 5

    How To Launch An Effective Podcast Advertising Campaign

    Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and ...

    47 min
  7. Validating Copy and Improving Conversion Rates with Chris Silvestri

    AUG 21

    Validating Copy and Improving Conversion Rates with Chris Silvestri

    Send us a textChris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:his process for matching a brand's website copy to the thoughts and expectations of their target audienceHow usability testing is a valuable tool for validating copy and improving conversion rateswhy one should consider using AI models to gain insights...

    28 min
  8. The Key Elements In Community Building with Claudia Cafeo

    AUG 15

    The Key Elements In Community Building with Claudia Cafeo

    Send us a textClaudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares:- her strategies for building and nurturing communities- empowering community members and creating opportunities for them to take initiatives- building one-on-one connections with community members to foster a sense of belongingSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodP...

    27 min
See All (171)

Trailer

5
out of 5
11 Ratings

About

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6

Information

  • Creator
    Eric Melchor
  • Years Active
    2021 - 2024
  • Episodes
    171
  • Rating
    Clean
  • Copyright
    © 2024 Innovators Can Laugh
  • Show Website
    Innovators Can Laugh

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