Unlocking the Power of B2B Video with Anthony Leung

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In this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me!

Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of making clients comfortable 

Chapters

00:00 Introduction and Background
03:08 The Importance of Storytelling in B2B Video
05:57 Creating Authentic Video Content
09:12 The Process of Working with Clients
12:00 Video Production and Distribution Strategies
15:10 Comfort on Camera and Client Engagement
17:57 The Meaning Behind Mean Right Hook
21:05 Rapid Fire Questions and Personal Insights

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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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