Social Media Sucks Kubbco

Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers. 
 
In this episode, you'll learn from our very own Head of TikTok, Malene Hold, about
the great creative tool TikTok is and how it stands out from its competitors Gen T, the cross-generational community on TikTok  The viral story behind #couchguy  TikTok advertising examples  the brands that SHOULDN'T join TikTok TikTok influencer marketing best practices how conservative industries can succeed on the platform   
As always, the expert is accompanied by the lovely hosts Yu Zhao and Chris Kubbernus. 
 
Thank you for listening to the Social Media Sucks podcast 🫶
 
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios:
will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out!
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?
 
Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a successful, international business by putting those answers to use – and by forging a brand-new corporate concept in which bringing carefully tailored SoMe content to the diverse global gaming community is one of the keys to success.
 
In this episode, you'll learn from Benjamin Boraghi, Marketing Director at Astralis, about
achieving business growth by nourishing community engagement, loyalty and adhesion the importance of passionate followers (ecstatic as well as disappointed) the 3 Rs: Reach, Relevance and Revenue why growing followers is meaningless if you can’t turn them into active esports community members social media community management as an indispensable activity for anyone running a progressive business in the entertainment-industry different SoMe platforms and why adopting a custom approach to each one is crucial and – last but not least – the cultural significance of gaming teams, esports tournaments and esports teams  
 
Thanks for listening to this episode of the Social Media Sucks podcast!
 
Useful links
Instagram: https://www.instagram.com/teamkubbco 
TikTok: https://vm.tiktok.com/ZMNd46Go2/
Twitter: https://twitter.com/KubbAndCo 
LinkedIn: https://www.linkedin.com/company/kubbco 
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

There can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg’s virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give scammers and creeps new hunting grounds? All that and more is up for discussion in this episode of the Social Media Sucks podcast where, with Chris in NYC, the minds of Kubbco meet up virtually for the first time.
 
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo LinkedIn:
Kubbco Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

What’s happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers? Is there a risk of losing consumers’ or listeners’ trust by mismatching podcast and ad?
How to make sense of Spotify’s model and Spotify as a company?
And when does podcast marketing slide into influencer marketing territory?
On this episode, we explore all this and more – so hold on to your hat and away we go!
Useful links Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco Blogs:
Kubbco.com Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

Who's your favourite virtual influencer?
On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas.
But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel?
Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.
 
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g