59 episodes

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Podcast Advertising Playbook Heather Osgood

    • Business
    • 4.8 • 6 Ratings

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

    Podcast Advertising Is Reaching The Unreachable On-Demand Generation

    Podcast Advertising Is Reaching The Unreachable On-Demand Generation

    Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. 

    We talk about how brands and marketers can gain insights from the changing landscape of consumer behaviors by immersing themselves in their habits. 

    We also discuss how podcast advertising can play a crucial role in connecting brands with the unreachable audience that has disengaged from other types of channels.

    • 36 min
    3 Podcast Advertising Examples That Generate Revenue

    3 Podcast Advertising Examples That Generate Revenue

    In this episode, I play three different ads and break down exactly what makes each one a quality ad-read and how their approach drives sales.  Here are a few points I discuss in the episode:

    - The importance of why a host must try the product/service first.
    - What makes an authentic and organic ad read.
    - The best way for the host to combine talking points and personal experience for a powerful impact.
    - How the content of the podcast affects the type of ad read a host will provide.

    • 27 min
    Podcasters: The New Influencer For Brands

    Podcasters: The New Influencer For Brands

    A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. Shreya Sharma from Inside Podcasting talks about how marketers are not educating themselves about their audience who are deeply passionate about audio. She also discusses how we need to bust the myth that podcasting data doesn't exist, and more marketers need to understand the value of host-read ads. 

    • 40 min
    3 Reasons This Podcast Sponsorship Campaign Lost

    3 Reasons This Podcast Sponsorship Campaign Lost

    Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast sponsorship campaign into a total rockstar success. 

    Pros & cons of the selected podcasts.
    The number of podcasts. 
    Which target audience would have worked better.
    Delivery & frequency of the ad placements.
    Why the ad reads had the biggest impact.

    • 31 min
    Breaking Down Key Podcast Advertising Statistics

    Breaking Down Key Podcast Advertising Statistics

    Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podcast industry professionals to use to help influence and increase performance. 

    Today, I break down the most important stats to consider. 
    Want to work with us? Contact truenativemedia.com

    • 9 min
    The Podcasting Industry: A Viable Option For Investors

    The Podcasting Industry: A Viable Option For Investors

    Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcasting industry.

    He shares some great insights into what investors look for when backing a podcast company, what he sees happening with all the acquisitions in the space, and what lies ahead for the industry as it matures. 

    To learn more about C2 Ventures, visit https://www.c2ventures.co/.

    • 32 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

App Rover ,

Great info

Very well done and informative...but...please stop saying “Right?!” every 30 seconds - gets annoying very quickly.

Otherwise, top notch!

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