We Don't PLAY! The SEO Marketing Podcast Show 🚀

Favour Obasi-ike
  • 5.0 (37)
  • MARKETING
  • UPDATED DAILY
We Don't PLAY! The SEO Marketing Podcast Show 🚀

Search Engine Optimization is one of the most underrated marketing activities known to human existence! That's why We Don't PLAY podcast show is streamed across 144+ countries to demystify this logic called SEO. We feature a roster of international and local guests to light up the stage and share their unique experiences with us. Did you know that 49% of marketers report that organic search has the best ROI of any marketing channel? That's huge for 1.9B global websites. We offer digital marketing & SEO services to help you get better with your online presence. Book a call today! Thank you!

  1. 🏗️ seo guides: business structuring for interactive sessions online 📈🔍 with Favour Obasi-ike

    1D AGO

    🏗️ seo guides: business structuring for interactive sessions online 📈🔍 with Favour Obasi-ike

    🏗️ Structuring Your Online Business for Interactive Growth This audio recording features a Clubhouse session from the Marketing Club focusing on business structuring online for interactive engagement. We discussed the importance of a solid online foundation, particularly websites, for attracting and retaining customers. Key themes include search engine optimization (SEO) as a crucial element for online visibility and business growth, the value of creating engaging online experiences similar to a "candy store" of information, and the significance of understanding customer behavior and providing value beyond the initial purchase. The conversation emphasizes the need for businesses to build a strong online presence that facilitates interaction and converts interest into lasting relationships. Frequently Asked Questions: Structuring Your Online Business for Interactive Sessions 1. Why is a well-defined online business structure crucial? A strong online business structure provides visibility and enables growth opportunities. It's the foundation for everything you do online, from your business name and accounts to your business model and overall mantra. Without a solid structure, you might miss out on expansion possibilities, similar to the example of the client who opened a physical store to complement their successful online sales, allowing for workshops, events, and greater brand engagement. A proper structure also lays the groundwork for essential business functions like securing business accounts and loans. 2. How does search engine optimization (SEO) relate to my online business structure? SEO is deeply intertwined with your online business structure. It dictates how visible your business is in search results, influencing whether potential customers can find you. Just like a physical store needs a visible location, your online presence needs to be structured in a way that search engines can easily understand and index. This includes having a well-organized website with relevant keywords, valuable content, and a focus on answering user queries effectively. A strong SEO strategy, informed by research, is essential for attracting the right audience and building online bridges. 3. What are the key elements of a strong online business structure, particularly for fostering interactive sessions? Several elements contribute to a robust online structure conducive to interactive sessions. Firstly, your website should have HTTPS for security. Secondly, it should ideally be a multi-page website, not just a landing page, to offer page depth and increase the likelihood of ranking in search results. This depth comes from providing comprehensive information that encourages page views and longer session durations. Think of your website as a physical building with different rooms and areas to explore, keeping visitors engaged. 4. How can I create a website that encourages longer and more interactive sessions? To encourage longer and more interactive sessions, your website needs to offer value and answer user questions effectively. Provide sufficient information on each page to keep visitors engaged. Utilize calls to action that lead to further relevant content. Think about the user journey: how do they enter your site, and how do you guide them through valuable information? A low bounce rate, indicating high session times, signifies that visitors are finding what they need and staying on your site. This requires a well-thought-out structure and content strategy. More Resources ⬇️ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Us for Your SEO Services 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    55 min
  2. Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid Book 📕 Dive with Goodnews Obasi-ike and Favour Obasi-ike (Brothers Edition)

    2D AGO

    Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid Book 📕 Dive with Goodnews Obasi-ike and Favour Obasi-ike (Brothers Edition)

    This podcast episode is special! Listen to my brother, Goodnews Obasi-ike break down the concept and vision of his first book (now available on Amazon) Buy Now on Amazon: Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid This is a conversation between brothers (us) where Goodnews Obasi-ike discusses his book, "Overcoming Identity Crisis through the Lens of a 21st Century Pastor's Kid."  Goodnews explains the divine inspiration behind writing the book, his research process, and his intentional four-pillar approach combining psychological, emotional, religious, and materialistic perspectives on identity. The discussion highlights the intentional structure of the book designed to build understanding chapter by chapter and its aim to help readers, not just pastor's kids, explore questions of self-discovery and purpose to better serve others. Goodnews Obasi-ike also touches on the evolution of the book cover and the future possibility of an audiobook, emphasizing the book as a tool for ongoing self-reflection and growth. Frequently Asked Questions about "Overcoming Identity Crisis" What inspired Goodnews Obasi-ike to write "Overcoming Identity Crisis"? The inspiration for the book came unexpectedly as a prompting from God, which felt like an order to create something beneficial for others, even though writing a book wasn't a personal goal initially. This divine nudge, coupled with a desire to help youth, fellow pastor's kids, and individuals feeling lost or that it's too late for them, fueled the journey. The author then diligently researched the process of writing a good book and allowed God to reveal insights and themes along the way. What are the key pillars or perspectives explored in "Overcoming Identity Crisis"? The book tackles the concept of identity from four main pillars: psychological research, emotional experiences (shared through personal stories to build connection), religious and spiritual perspectives (tying faith into the discussion), and a broader materialistic standpoint (integrating various life aspects into the understanding of identity). The book is subtitled "Through the Lens of a 21st Century Pastor's Kid." Is this book only for pastor's kids? No, while pastor's kids are a primary target audience, the book's themes and principles are designed to resonate with a wider audience. It explores universal questions about purpose, success, and navigating life's pressures. While the author shares personal experiences as a pastor's kid, the emotional and practical insights are relatable to anyone grappling with their identity, regardless of their background. The author mentioned the intentional structure of the book. How is it organized to guide the reader? The chapters are structured intentionally, building upon each other. The initial chapters lay foundational principles, while subsequent chapters delve into deeper concepts. Chapter 3, "Refined and Redefined," is particularly significant. The sequential nature aims to allow readers to gradually open their minds to new possibilities and ask themselves important questions, leading to a deeper understanding as they progress through the book. Thank you for listening and I pray you are blessed as you listen and read the book! More Resources ⬇️ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    39 min
  3. 💡Converting Website Visitors into Loyal Subscribers with Favour Obasi-ike 🚀

    5D AGO

    💡Converting Website Visitors into Loyal Subscribers with Favour Obasi-ike 🚀

    This episode discusses strategies for converting website visitors into subscribers by emphasizing the importance of valuable content and consistent engagement. I highlight the significance of understanding visitor behavior, utilizing tools like happierleads.com for backend data, and implementing frontend methods like pop-ups.  Updating website content regularly and repurposing social media content are presented as key tactics for attracting and retaining visitors. Furthermore, the speaker underscores the need to provide value and build relationships to foster long-term subscriber growth across various online platforms. Frequently Asked Questions: Converting Website Visitors to Subscribers 1. Why is it important to convert website visitors into subscribers? Converting website visitors to subscribers allows you to build a direct connection and foster long-term engagement. Unlike one-time visitors, subscribers have shown a deeper interest in your content or offerings and are more likely to return, consume more content, and potentially become loyal customers. This direct channel (e.g., email, notifications) provides a more reliable way to share valuable information, build relationships, and drive business growth compared to relying solely on sporadic website visits. 2. What are the key elements in converting website visitors to subscribers? Several key elements contribute to successful conversion: Actively Asking: Explicitly inviting visitors to subscribe through clear calls to action (CTAs) on your website, podcast, or other platforms.Providing Value: Offering consistent, high-quality content that answers their questions, solves their problems, or entertains them. This builds trust and encourages them to seek more by subscribing.Creating a Scheduled Experience: Similar to how scheduled entertainment like Disney fosters engagement, providing regular and anticipated content (e.g., weekly newsletters, podcast episodes) encourages subscribers to stay connected.Leveraging a Backend System: Utilizing tools like happierleads.com to understand website traffic data and gain insights into who is visiting and their interests. This intelligence can inform content creation and outreach strategies.Implementing Frontend Opt-ins: Using pop-ups or dedicated landing pages with clear value propositions to capture visitor information and turn them into subscribers.3. How can understanding the different types of website visitors (new vs. returning) inform my conversion strategy? New visitors are typically discovering your content for the first time, often through search engines or referrals. Your initial interaction should focus on making a strong first impression and clearly showcasing the value of your content. Returning visitors, on the other hand, have already shown some level of interest. Your strategy for them can involve deeper engagement, highlighting new or related content, and reinforcing the benefits of subscribing for continued access and exclusive information. Understanding their behavior can help tailor your messaging and offers. More Resources ⬇️ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠⁠⁠ >> ⁠⁠⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    51 min
  4. Power Pages 📑 | 💡 Fueling Your Website Traffic 🚀 and Long-Term Loyalty with Favour Obasi-ike ✅

    6D AGO

    Power Pages 📑 | 💡 Fueling Your Website Traffic 🚀 and Long-Term Loyalty with Favour Obasi-ike ✅

    This podcast episode discusses the concept of "power pages" as a crucial SEO tactic for generating consistent website traffic and fostering long-term audience loyalty. I explain that power pages are comprehensive, in-depth resources on specific topics, utilizing various media formats like text, audio, and video to cater to different learning styles and provide complete information. These pages aim to be authoritative guides that answer user questions thoroughly, encouraging engagement, trust, and ultimately conversions. The conversation also touches on the importance of keyword research, consistent content updates, and understanding website analytics to identify and optimize these high-performing pages, contrasting them with the broader concept of domain authority and the necessity of a website for a strong online presence. Frequently Asked Questions about Power Pages and SEO 1. What exactly is a "power page" in the context of SEO and website content? A power page is essentially an ultimate, comprehensive guide on a specific topic designed to provide complete satisfaction to a user seeking information. It goes beyond a typical blog post by offering in-depth coverage, answering a wide range of related questions, and incorporating various multimedia elements like audio (from podcasts), video, images, infographics, tables, and even interactive tools. The goal of a power page is to be the go-to resource for a particular subject, establishing the website as an authority and attracting sustained traffic by thoroughly addressing user needs. 2. How do power pages differ from regular web pages or blog posts in terms of SEO impact? While regular web pages might cover a single aspect of a topic, and standard blog posts may offer updates or opinions, power pages aim for comprehensiveness and depth. This thoroughness allows them to rank for a broader range of keywords and long-tail queries, leading to more "instant traffic" by directly answering user questions. Furthermore, the value and depth of information on a power page encourage longer dwell times, more shares, and backlinks from other websites, contributing to long-term SEO loyalty and potentially outperforming even the homepage in terms of traffic. 3. What are the key elements that make a page a "power page"? Several elements contribute to a page's status as a power page: Depth of Content: Covering all facets of a topic, from beginner to advanced levels.Multimedia Integration: Incorporating various formats like text, audio (podcast embeds), video (YouTube embeds), images, and interactive elements to cater to different learning styles.Resourcefulness: Providing links to further resources, including internal links to related content, external citations, and even affiliate links for relevant products.Strong SEO Foundation: Utilizing relevant keywords strategically in headings, body text, image alt text, and meta descriptions.User Engagement Features: Including elements like frequently asked questions (FAQs), tables of content for easy navigation, checklists, case studies, and potentially calculators or other interactive tools.Regular Updates: Keeping the content fresh and relevant by updating it with new information, statistics, or insights. More Resources ⬇️ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠ >> ⁠⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠⁠ >> ⁠⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    1h 14m
  5. 🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan [Course Link Inside] 🔗

    APR 15 · BONUS

    🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan [Course Link Inside] 🔗

    This 🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan, podcast host on The Success Palette show, features a testimonial from Soda Khan who recently completed the Demystifying SEO course led by Favour Obasi-ike from ⁠Work and PLAY Entertainment⁠. >> [Course Link Here] > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠ >> ⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠ >> ⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    1 min
  6. seo for restaurants 🥘 how dish keywords work 🍱 for businesses with Favour Obasi-ike 🥗

    APR 12

    seo for restaurants 🥘 how dish keywords work 🍱 for businesses with Favour Obasi-ike 🥗

    🍽️ Restaurant SEO: Connecting Food and Online Visibility This Clubhouse audio discussion centers on search engine optimization (SEO) strategies specifically for restaurants. I bring up the importance of a restaurant's online presence, particularly a website, and its connection to search engines and review platforms. Key topics include optimizing websites with schema markup for menus and recipes, the significance of customer reviews in attracting diners, and the necessity of connecting online activities back to the restaurant's website. The conversation also touches on the challenges small restaurants face in prioritizing and understanding the value of SEO, despite its potential to significantly impact their visibility and success in a competitive market. Frequently Asked Questions: SEO for Restaurants 1. Why is SEO important for restaurants? SEO (Search Engine Optimization) is crucial for restaurants because it helps them become visible to potential customers searching online for food options in their area. When people are hungry, they often turn to search engines like Google, Yelp, or even delivery apps to find restaurants. Effective SEO ensures that your restaurant appears prominently in these searches, increasing the chances of attracting new customers who might not otherwise know about you. It's about connecting your physical location and delicious food with the online behavior of hungry individuals. 2. What are the key differences between SEO, AEO, and GEO in the context of seo for restaurant marketing? The provided source touches on the distinction between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (presumably Local/Geographic Optimization). SEO focuses on optimizing your website and online presence to rank higher in traditional search engine results. AEO is the future of search, focusing on optimizing for voice searches and direct answers provided by AI-powered platforms like Alexa, Siri, and Google AI. GEO, in the context of restaurants, emphasizes local SEO strategies to ensure your restaurant appears in searches conducted by people in your geographic vicinity, which is critical for attracting local diners. 3. Why is having a website important for a restaurant's SEO? While a Google Business Profile and listings on platforms like Yelp are important, a dedicated website serves as the central hub for your restaurant's online presence. It allows you to showcase your menu with appealing images, provide detailed information about your hours, location, policies, and delivery options. Your website is also essential for implementing advanced SEO techniques like schema markup. Furthermore, it acts as your "property" online, unlike rented spaces on social media or third-party delivery platforms, giving you more control over your brand narrative and customer experience. 4. What is schema markup and why is it important for restaurant websites? Schema markup is code that you can add to your website to help search engines understand your content better. For restaurants, implementing schema markup, particularly for menus and recipes, can significantly enhance SEO. This structured data allows search engines to display rich snippets in search results, such as menu items, prices, cuisine type, and even dietary information (e.g., gluten-free, vegan). Play on Apple Podcast, Spotify, Pandora, SiriusXM, Amazon Music, YouTube Music and more via ⁠https://wedontplaypodcast.com⁠ More Resources ⬇️ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠⁠ >> ⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠ >> ⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠ >> ⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    1h 6m
  7. ceo marketing with seo guides 🔍 for business development with Favour Obasi-ike 🎙️

    APR 10

    ceo marketing with seo guides 🔍 for business development with Favour Obasi-ike 🎙️

    🎙️ CEO Marketing: SEO for Business Growth This audio recording explores CEO marketing through search engine optimization strategies for business growth.  I emphasize the importance of CEOs actively engaging in marketing and leveraging SEO not just on search engines like Google, but across various online platforms.  A key strategy discussed is ensuring all online content, such as social media posts and podcast episodes, consistently links back to the business's website, treating it as a central asset.  The conversation further examines the impact of AI on website creation and SEO performance, cautioning against purely AI-generated content lacking human elements and proper technical structure.  The discussion also highlights the power of podcasting as a marketing tool for CEOs to connect with audiences, build authority, and generate leads through valuable, relatable content and testimonials.  Finally, practical advice on delegation, utilizing interns, and the significance of a business owner's mindset in achieving success are shared. Frequently Asked Questions: CEO Marketing with SEO for Business Development 1. What is CEO marketing in the context of SEO and business development? CEO marketing with SEO strategies for business development refers to the active involvement of a chief executive officer or a key business leader in marketing efforts, specifically leveraging Search Engine Optimization (SEO) techniques to achieve business growth. This isn't just about general SEO for the company website, but also about the CEO's personal brand and activities contributing to increased visibility, relationship building, and ultimately, business success. It acknowledges that the CEO's voice and presence can be a powerful marketing asset. 2. Why should CEOs be concerned with SEO and marketing? In today's digital landscape, a strong online presence is crucial for business development. CEOs should be concerned with SEO and marketing because it directly impacts their company's visibility to potential customers, partners, and investors. By understanding and participating in marketing efforts, especially SEO, CEOs can ensure their business is discoverable in relevant online searches, build brand awareness, establish thought leadership, and foster relationships that lead to growth. Furthermore, CEOs often have unique insights and stories that, when shared strategically, can deeply resonate with target audiences. 3. How does linking different online properties contribute to SEO and business development? Creating a network of interconnected online properties, such as a website, social media profiles (LinkedIn, Facebook, Pinterest, etc.), and content platforms (podcasts, YouTube), with consistent links back to the main business website is a fundamental SEO strategy for business development. Each of these platforms acts as a property or asset. By linking them together, you're building relationships between these properties, signaling to search engines the authority and relevance of your website. This drives traffic, improves search engine rankings, and provides multiple pathways for potential customers to discover and engage with your brand. Ensuring that all online presences have a clear and direct link to the company's website maximizes the return on content creation and social engagement. Play on Apple Podcast, Spotify, Pandora, SiriusXM, Amazon Music, YouTube Music and more via https://wedontplaypodcast.com More Resources >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠⁠ >> ⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠ >> ⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments >> Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)

    1h 27m
  8. demand generation vs lead generation 📥 for evergreen 🌳 online growth with Favour Obasi-ike 🔊

    APR 9

    demand generation vs lead generation 📥 for evergreen 🌳 online growth with Favour Obasi-ike 🔊

    📢 Creating Demand: The Foundation of Marketing and Leads using demand generation and lead generation This audio recording captures a live Clubhouse discussion centered on demand generation as a crucial element preceding lead generation in marketing. We emphasize the importance of creating interest and awareness before expecting leads to materialize. We explore how content creation, particularly through podcasting, can effectively build demand by providing valuable information and fostering community. Participants shared their experiences and insights on the power of podcasting for business growth, brand building, and making meaningful connections. The conversation also touches upon the evolving marketing landscape and the role of AI tools in content creation and audience engagement. Frequently Asked Questions: Understanding Demand Generation and its Connection to Leads 1. What is demand generation, and how is it different from lead generation? Demand generation is the process of creating awareness and interest in your products or services. It focuses on educating potential customers and establishing your brand as a valuable resource. Think of it as planting seeds and nurturing the soil so that interest grows organically. Lead generation, on the other hand, is the process of capturing contact information from individuals who have shown interest (i.e., the demand you've created) and turning them into potential customers. While lead generation is about capturing existing interest, demand generation is about creating that initial interest in the first place. One cannot effectively happen at scale without the other; demand paves the way for leads. 2. Why is demand generation considered crucial for business growth? Demand generation is crucial because it builds a pipeline of potential customers who are already familiar with your brand and the value you offer. By creating demand, you're not just chasing leads; you're attracting individuals who have a genuine need or interest in what you provide. This leads to higher quality leads, increased credibility and brand authority, and ultimately, more sustainable business growth. When you consistently provide valuable information and solutions, you become a trusted resource, making potential customers more likely to engage with your brand and eventually convert. 3. How does content creation, such as podcasting and blogging, contribute to demand generation? Content creation is a cornerstone of demand generation. By creating valuable and informative content like podcasts, blog posts, and videos, you address the questions and needs of your target audience. This content helps you get found by people who are actively searching for solutions related to your industry. For example, a podcast episode discussing industry trends or a blog post offering practical tips can attract individuals who are seeking that information, thereby creating demand for your expertise and potential solutions. 4. What role does consistency play in successful demand generation? Consistency is paramount in demand generation. Regularly providing valuable content and engaging with your audience keeps your brand top-of-mind and nurtures potential customers over time. It's like consistently watering a plant; regular effort leads to growth. Sporadic efforts, on the other hand, are less likely to yield significant results. Consistent content creation, whether weekly podcast episodes or regular blog posts, builds an "index" of information online, increasing your visibility and attracting a steady stream of potential customers who are in demand for your expertise. Play on Apple Podcast, Spotify, Pandora, SiriusXM, Amazon Music, YouTube Music and more. How to stay connected with me 🔗 >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Your Driven-Results SEO Agency 📈 | Book A Call Today!⁠⁠ >> ⁠⁠Connect with Favour Obasi-ike on LinkedIn

    1h 13m
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About

Search Engine Optimization is one of the most underrated marketing activities known to human existence! That's why We Don't PLAY podcast show is streamed across 144+ countries to demystify this logic called SEO. We feature a roster of international and local guests to light up the stage and share their unique experiences with us. Did you know that 49% of marketers report that organic search has the best ROI of any marketing channel? That's huge for 1.9B global websites. We offer digital marketing & SEO services to help you get better with your online presence. Book a call today! Thank you!

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