1,111 episodes
Today in Digital Marketing Tod Maffin
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- Business
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4.6 • 76 Ratings
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.
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Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?
In this special deep-dive episode, Tod speaks with the co-author of two papers on how changing AI voices in video ads can affect sales and donations.
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Pack It Up, Pack It In, Let Shein Begin
Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.
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Unfollowing as a Service
The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.
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84% of Listeners Prefer This Podcast to That Other One
The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.
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Customer Reviews
Excellent podcast
Great podcast in every way. Smart, informative, very current, and superb sound quality.
Best way to start a marketer’s day!
After my boss sent my several episodes of this podcast because of the relevant topics in those episodes, I decided to try starting my day listening and learning what was new in my field. Let me tell you, if you don’t think 10 mins every morning learning your craft better will help you - give it a try! Great show, will continue to be a listener.
Identity politics with a little bit of digital marketing
This show is so thoroughly infused with woke ideology and virtue signaling that it is nauseating.