141 episodes

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.

Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

The Unconventional RD Podcast Erica Julson

    • Business
    • 5.0 • 90 Ratings

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.

Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    THIS Is Why I'm Ditching High-Ticket Courses...

    THIS Is Why I'm Ditching High-Ticket Courses...

    It’s true.
    I’m ditching the high-ticket course model.
    After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course …
     … I’m over it.
    (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.)
    💎 Here’s why:
    00:00 - 00:20: Intro
    00:21 - 00:47: It's Stale
    00:48 - 01:15: Too Many People Are Doing It
    01:16 - 01:54: I've Grown
    01:55 - 04:35: I Want to Expand
    04:36 - 05:17: I Want to Be Inclusive
    05:18 - 05:57: I Want to Diversify
    05:58 - 08:59: I Want to Create Sustainability
    09:00 - 09:55: I Want to Help People and Enjoy Life
    09:56 - 12:47: Final Sale Info
    Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?
    👉 Here's the link to sign up now: https://www.theunconventionalrdbb.com/last-chance-lifetime/
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica! 
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

    • 13 min
    Should I Burn It All Down?

    Should I Burn It All Down?

    Today, I'm coming with a personal episode. 
    I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. 
    But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well.
    I hope this resonates with you as much as my email did.
    I have never received so many email replies as I did to this one.
    And if you're NOT yet on my email list and want to get updates like these, sign up here!
    Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?
    Here's the link to sign up now. 
    (I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.)
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
     

    • 15 min
    How to Make Your Free & Paid Content Work Together (to grow your biz!)

    How to Make Your Free & Paid Content Work Together (to grow your biz!)

    Free vs paid content... how do you decide??
    When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales.
    But that couldn't be further from the truth!
    Let me show you the value of free content and how it integrates with and supports your paid offers.
    The good news - you're probably overthinking it!
    Read the full blog post here: 
    https://www.theunconventionalrd.com/free-vs-paid-content/
    ◽️◽️◽️◽️◽️◽️
    TIMESTAMPS:
    00:00 - 01:50 - Intro
    01:51 - 05:41 - Tip 1: Don't Worry
    05:42 - 10:41 - Tip 2: Strategy
    10:42 - 13:21 - Tip 3: Email
    13:22 - 15:56 - Tip 4: Quality
    15:57 - 18:24 - Tip 5: Progression
    18:25 - 25:11 - Tip 6: Monetize
    25:12 - 26:51 - Wrap Up
    Did you find this helpful? 
    SUBSCRIBE to my channel for more blogging and online business tips.
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU: 
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    ✅ TOP EMAIL TOOLS I USE & RECOMMEND:
    *Please note these are affiliate links. I may earn a commission if you purchase through these links.*
    👍 My FAVE email marketing platform (ConvertKit): https://partners.convertkit.com/snzl3ssnn9nq
    👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51
    👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
     

    • 27 min
    10 New Ways to Use Facebook Groups for Business (#2 is 🔥🔥)

    10 New Ways to Use Facebook Groups for Business (#2 is 🔥🔥)

    As you probably know, SEO is my jam for getting eyeballs on your content initially.
    But then what?
    You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally.
    That's where building a community comes in.
    And one of my favorite (and free) ways to build a community is with Facebook groups.
    I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017.
    And I'm not exaggerating when I say it is the cornerstone of my business today.
    In this video, I'm sharing 10 fresh ways Facebook groups can benefit your online business (especially in the age of AI).
    Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/
    Read the full blog post here: https://www.theunconventionalrd.com/facebook-groups-for-business/
    ◽️◽️◽️◽️◽️◽️
    TIMESTAMPS:
    00:00 - 04:39 - Intro 
    04:40 - 08:57 - Facebook Groups vs Pages vs Profiles 
    08:58 - 14:09 - Public vs Private Groups 
    14:10 - 17:12 - Community
    17:13 - 22:10 - Branding
    22:11 - 24:23 - Email
    24:24 - 26:01 - Traffic
    26:02 - 27:12 - Privacy
    27:13 - 28:25 - Authority
    28:26 - 30:17 - Referrals
    30:18 - 30:50 - Network
    30:51 - 33:41 - Money
    33:42 - 34:58 - Advertising
    34:59 - 35:55 - Wrap Up
    Did you find this helpful?
    SUBSCRIBE to my channel for more blogging and online business tips.
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica! 
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

    • 35 min
    How to Create Raving Fans: Your 5 Step Playbook

    How to Create Raving Fans: Your 5 Step Playbook

    I'll be honest... creating a community of raving fans doesn't happen overnight.
     BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out.
    I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today! 💪
    Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/
    Read the full blog post here: https://www.theunconventionalrd.com/how-to-create-raving-fans/
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
     ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

    • 34 min
    Why You NEED an Email List in 2024

    Why You NEED an Email List in 2024

    If you've been on the fence about whether or not to start an email list, this video is your official sign to get started!
    No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes.
    It's truly never been more important.
    In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel.
    You’ll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.
    🔥 Want more step-by-step guidance?
    Check out my EXPAND membership to learn how to use ConvertKit directly from yours truly: https://www.theunconventionalrdbb.com/expand-membership
    Read the full blog post here: https://www.theunconventionalrd.com/why-you-need-an-email-list/
    TIMESTAMPS:
    00:00 - 01:16 - Intro 
    01:17 - 01:37 - What Is It?
    01:38 - 07:24 - Worth Your Time?
    07:25 - 08:36 - How It Works
    08:37 - 11:33 - Stage 1
    11:34 - 14:45 - Stage 2
    14:46 - 17:01 - Stage 3
    17:02 - 21:25 - Stage 4
    21:26 - 30:39 - Email Wins
    Did you find this helpful?
    SUBSCRIBE to my channel for more blogging and online business tips.
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    ✅ TOP EMAIL TOOLS I USE & RECOMMEND: 
    *Please note these are affiliate links. I may earn a commission if you purchase through these links.*
    👍 My FAVE email marketing platform (ConvertKit): https://convertkit.com?lmref=qe36CA
    👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51
    👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
     

    • 31 min

Customer Reviews

5.0 out of 5
90 Ratings

90 Ratings

lizziemom80 ,

Favorite podcast and entrepreneur right now!

I love Erica! From the first time I listened to this podcast I thought, “wow! She is smart!” lol. Then I kept following her in other ways. Now I am in her Expand membership and learning a ton. I can’t wait to see what is next with her business!

podcast lover 19 ,

A true SEO expert!

Erica is a true SEO expert who keeps her finger on the pulse of digital trends & important Google updates to help online business owners thrive. She provides clear, undoubtedly well-informed content that empowers others to take action & tap into the power of SEO, which has unlimited potential! Oh, & she’s all about challenging perfectionism, which many of us (me!) need!

Meg- GroundedNourishment ,

Liked by a fellow RD!

If you work in nutrition and want to expand your impact, this podcast is for you! Informational, insightful and full of good conversation!

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