Gamify Dr Zac Fitz Walter & Jonny Shannon

Whether it be for customer loyalty, sales, enterprise, marketing, or gamified learning, we have a list of Top 5 Gamification softwares in 2021.

If you'd like to know more about how gamification works or you'd like to read our original article in the link below​ or head to our website for more case studies and how how we can help offer your clients more creative marketing solutions. 

www.gamify.com
www.gamify.com/gamification-blog/the-best-gamification-software-2021

Do you want to increase engagment across your next advergame campagin? To help out, we'll go through our Top 5 ways to enhance your advergame campaign and how it has helped some of the 9000+ clients we've helped at Gamify. 

If you'd like to know more about how gamification works or you'd like to read our original article, head to our website for more case studies and how we can help offer your clients more creative marketing solutions. 

www.gamify.com

Many fitness apps use game mechanics, such as points, challenges and leaderboards to help motivate you to form healthy habits. Let’s take a look at the Top 7 Gamified Fitness Apps out there that can help you get back on track and achieve your fitness goals.

If you'd like to know more about how gamification works or you'd like to read our original article in the link below​ or head to our website for more case studies and how how we can help offer your clients more creative marketing solutions. 

Gamification works by encouraging users to engage in desired behaviours, by showing a path to mastery, and by taking advantage of our human psychological predisposition to engage in gaming.
Smart marketers use it to increase consumer engagement and influence consumer behaviour. In order to achieve this, consumers should be rewarded with virtual items (like points) for specific behaviour (e.g. buying something, signing up, using the product, filling out their profile), and those virtual items should offer access to exclusive privileges and rewards, such as levels or prizes.

The Secret Sauce: Game-Like Mechanics
Game mechanics are constructs of rules intended to produce enjoyable gameplay. Think of it as basic building blocks that can be combined in interesting ways to drive an (often complex) sequence of actions in order to achieve desired results.
These typically include items such as points, badges, levels, challenges, leaderboards and the possibility to level up. These come from game-like dynamics such as rewards, urgency, pride, competition, and status-building.

Gamification’s Psychological Foundations
As Gabe Zichermann is quoted in the video, “Gamification is 75% Psychology and 25% Technology.”
A gamified system must engage the three elements of B.J. Fogg’s Behaviour Change Model (Motivation, Ability, Trigger). This means the gamified system must motivate users to do something, give them the ability to carry out the action and a trigger must be in place in order to complete the action and not have the users lose interest.

Key Motivators
RewardsLoss AversionStatus, competition and reputation.Feedback
Final Thought
If you take what people love about games and apply it to other things, they become more enjoyable and fun. Gamification is a powerful tool to boost your business results – either by incorporating it in your marketing and/or product or by using it to motivate your staff. Quality of execution determines success.
“Most attempts at gamification currently miss the mark, but successful and sustainable gamification can convert customers into fans, turn work into fun, or make learning a joy. The potential is enormous.”– Brian Burke, research vice president at Gartner
A gamified application must offer a worthwhile experience; otherwise, people are not going to use it. At the same time, its success has to be measured.

Did you like this Podcast? let me know if you did, if you didn't and what you would like more of. I'm thinking about interviewing more experts in Gamification. If you have ideas on how i can interview let me know- Alex

Check out Neil Patel's Blog here: https://neilpatel.com/blog/gamification-for-better-results/

Mapping out campaign timelines and promotional dates is essential.
A marketing calendar is exactly what it sounds like; a plan that covers your marketing activities for the duration of the campaign. Having a plan in place that outlines your marketing activities in the lead up to the campaign assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your current customers while bringing in new ones.

There are "3 major keys to a successful Marketing Calendar"; Create unique posts, post them consistently and identify your key Platforms.
1. Consistency
2. Unique posts
3. Key Platforms
4. Double-down on what's working:  
Who is your audience? Do you want them to engage, promote, or redeem prizes?How frequently will you promote your campaign? What types of media will you use?Which Social Media platforms are best suited?What resources do you have on hand that can enhance your campaign? Do you have prizes you can give out?Are there people in your company that could be great promoters? Mapping content on a calendar-
Your content calendar should contain:
The name of the projectProject live datePosting dates and timesSocial platforms colour codedAccountability listed (who is in charge of what?)

Basic Campaign Cycle:You campaign cycle should consist of 3 steps:
Plan > Launch, and Promote
Plan: If you haven’t gathered by now, good Marketing is 80% research and planning. Like Benjamin Franklin says, “If you Fail to Plan, Plan to Fail” Proverbs 29:18 also says, “without vision, people perish”Launch: Once your Timeline is established, the campaign is ready to go livePromote: With the campaign running, the designated content is ready to be promoted across all allocated streams (and remember to double-down on what's working best) Once you’re on the other side of your campaign and the Marketing Calendar is complete, make sure to review your results, and whether or not you are successful is good information to be kept and recorded in order to revert back with future campaigns. This will help you map out with ease in the future on what works and what needs to be changed.
You’ve now completed the 5 stage instructional videos outlining Gamification Marketing, click on some of our other resource content to learn more.

Was this helpful? Did you like it? How can I improve? Let me know! :) - Jonny Shannon 

How are customers to play your game if they don't know it even a thing?
Today we'll go through different paid social ad's and how some may help. 

[1:00] EDM's
[1:30] FB users 
[2:50] Using the End Goal in-mind
[3:10] 82% 0-20% of marketing budget on email 
[3:50] CCP CCA CPA Modeling 
[4:50] Realivence & Engagement Scores 
[5:10] Seasonal Trends
[5:55] Instagram Ads; advanced targeting 
[6:10] IG 2.5x more than others
[7:10] Twitter & types of promotion 
[8:00] CPF: Cost Per Follower 
[8:00] Twitter Cost around $200,000 per day to be featured 


Was this helpful? I'm trying to get better at this podcasting thing. Let me know how I can improve and what you would like to hear about

- Alex Mospanyuk

https://www.gamify.com/