Building Better with Brandon Bartneck

Brandon Bartneck
  • 5.0 (19)
  • TECHNOLOGY
  • UPDATED WEEKLY

Focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.

  1. JAN 25

    #273 - Parallel Processing vs. APQP: Why Sequential Design Caps Outcomes

    In this solo episode of Building Better, I explore a pattern I see everywhere. In engineering, in leadership, and in life. Most systems are built sequentially. One decision at a time. One optimization at a time. One fix after another. That approach works. It is safe. It prevents disasters. But it rarely produces truly great outcomes. Using product development and APQP as a starting point, I contrast sequential design with parallel processing. Learning late versus pulling understanding forward. Optimizing parts versus optimizing the system. I then zoom out beyond engineering to show how the same pattern shows up in home projects, health, parenting, and how we design our lives and organizations. This episode is about capability, foresight, and the difference between reacting your way to “good enough” and designing for something better from the start. Music credit Slow Burn by Kevin MacLeod

    8 min

  2. JAN 11

    #272 - 2025 Reflection: Purpose, Obligation & The Work to Deliver

    This is my annual reflection episode. In it, I walk through how 2025 forced me to get much clearer about purpose, obligation, and the kind of work I feel called to do. That clarity brought meaning, but it also raised the bar and the weight I feel as a leader. I talk through how this showed up professionally in manufacturing and leadership, what I’ve been wrestling with personally, and the resources that helped guide me through the year, including foundational thinking around work and leadership, and an unexpected influence from music. This episode isn’t a conclusion. It’s a snapshot of where my head was in 2025 and how I’m entering 2026. Topics covered Purpose and obligationWhat it means to live a good life and a good professional lifeApplying gifts in service of othersWhy niche, legacy manufacturing is where I believe I can have the greatest impactLeadership, burden, and responsibilityLiving with obligation without becoming a martyrFoundational thinking around work, roles, and levels of abstractionThe limits of pure rationalityMusic as a way to access meaning, mastery, and emotional truthArtists and work that shaped my thinking in 2025Entering 2026 with clarity but without a fully defined path Music Credit: Slow Burn by Kevin MacLeod

    21 min

  3. 12/21/2025

    #271 – From Tactics to Systems: What Great Leaders Do

    In this solo episode, I explore a question that’s been on my mind for a long time: what actually separates an adequate leader from a good one, and a good one from a great one? I use football as an analogy, not to glorify sports leadership clichés, but to illustrate a distinction that shows up everywhere. In business. In manufacturing. In engineering. In organizations that win once, versus those that win consistently. An adequate leader operates at the tactical level. They make good decisions in the moment. They motivate. They call decent plays. They can win games with the right inputs. A good leader operates at the strategic level. They game plan. They understand matchups. They align tactics to strengths and weaknesses. They win more often. But the leaders who succeed year after year are doing something fundamentally different. They are designing systems. Using the Michigan Wolverines’ path to the 2023 national championship as a concrete example, I break down how Jim Harbaugh and his staff stopped optimizing plays and started optimizing the entire organization around a clear objective. Recruiting. Strength training. Scheme. Coaching roles. Player profiles. Even quarterback selection. Everything was designed to work together toward a specific outcome. This episode is about leadership as organizational design. About why “great people” alone are not enough. About why the right person in the wrong system still fails. And about the leader’s real job: creating a structure where people can exercise judgment, take ownership, and succeed without constant direction. This is a working hypothesis, not a manifesto. But it’s one I believe matters deeply for anyone responsible for building teams, systems, and results that last. Building Better with Brandon Bartneck explores what it means to build—better companies, better systems, and better lives. Through conversations and reflections, Brandon digs into the principles that drive growth, purpose, and meaningful work. Music credit: Slow Burn – Kevin MacLeod

    12 min

  4. 11/30/2025

    #270 – Understanding the Real Nature of Work: The Leadership Gap No One Talks About

    In this solo episode, Brandon breaks down one of the most overlooked drivers of team performance: a leader’s ability to understand the true nature of the work their function is responsible for. Most leaders want high performance and a great environment, but few achieve it. Brandon argues that the root cause isn’t effort, tactics, or leadership style, it’s a fundamental misunderstanding of the function, the type of thinking required for the work, and the capabilities of the people doing it. He unpacks why environments get overwhelmed and inconsistent, why the usual fixes don’t work, and why two failure modes (overwhelmed people in roles that are too big for them, and high-capability people stuck in roles that are too small) destroy momentum and culture. Brandon shares why leaders must define their function’s true responsibility, break down the real cognitive demands of the work, and understand their people at a deeper level. This is the foundation that makes every other leadership practice actually work. Topics Covered• Why overwhelm and inconsistency are symptoms, not causes• The real responsibility of a function inside a business• How leaders collapse different kinds of thinking into “tasks”• Why some people drown and others suffocate• How to define, scope, and assign work correctly• Why capability alignment is the foundation of great culture• What leaders must understand to develop people effectively Connect with BrandonLinkedIn: https://www.linkedin.com/in/brandonbartneck Music CreditIntro and outro music – Slow Burn – Kevin MacLeod Subscribe & FollowApple Podcasts, Spotify, or wherever you listen.

    19 min

  5. 11/16/2025

    #269 - Impact, and How to Choose Work That Actually Matters

    This solo episode is about a question that sits at the center of my work and my life. What is real impact. Not the buzzword. The kind that actually changes the direction of someone’s life. I break down impact from first principles. What it is. How you create it. Why it is more than reach or scale. Impact comes from the quality of what you are doing, the number of people you touch, the depth of the change, the duration of that change, and the way that change moves through other people over time. I also talk through the three ways impact shows up in practice. Direct service to real people. The formation and development of people around you. And building systems, structures, and institutions that keep working long after you stop touching them. From there, I get into how to choose a domain that actually moves the needle. You need to be working on something that touches human flourishing. You need leverage through people or systems. It has to fit your real comparative advantage. And it has to be neglected enough that your effort actually matters. That lens points somewhere most people overlook. The industrial base. Manufacturing. Real operations with real humans and real constraints. A place that shapes the daily lives of millions of people, that has been underserved for decades, and that is full of leverage for someone who can think abstractly and also build in the physical world. I share why I believe this is where my gifts can do the most good. Not as a rationalization, but as the conclusion of a first principles analysis of where impact actually comes from. If you are wrestling with meaning, purpose, or where to direct your best effort, this episode should give you something to think about. Building Better with Brandon Bartneck explores what it means to build better companies, better systems, and better lives. Through conversations and reflections, Brandon digs into the principles that drive growth, purpose, and meaningful work. Music credit: Slow Burn – Kevin MacLeod

    16 min

  6. 10/12/2025

    #268 - The Compounding Effect of Meaningful Work | Why “Work-Life Balance” Misses the Point

    Most conversations about work-life balance start with the wrong question. We assume the goal is to limit work, to keep it from taking too much of our lives. So we optimize for time, energy, and boundaries, all while treating work as something to manage or escape. In this solo episode, Brandon challenges that premise. He steps back to ask a more fundamental question: What is work actually for? Brandon explores how work can serve as both a platform for growth and a vehicle for contribution. It's one of the few arenas where we can test our capabilities, develop judgment, and apply our gifts in ways that genuinely help others. He shares why fulfillment doesn’t come from balance or hours worked, but from alignment — integrating work, family, and personal development into a single system aimed at growth, love, and service. This isn’t a prescription. It’s an exploration into what it means to live and work well. Why “work-life balance” starts from the wrong assumption Defining the real problem: what role work plays in a life well lived How work creates the feedback loops that drive capability and maturity The connection between growth, love, and contribution How alignment replaces balance as the goal Why work is something to steward, not escape “Work isn’t something to balance against life. It’s one of the primary ways we learn how to live it.” If this episode sparks reflection — or disagreement — Brandon would love to hear from you.Reach out on LinkedIn or at buildingbetterpod.com. Building Better with Brandon Bartneck explores what it means to build. Better companies, better systems, and better lives. Through conversations and reflections, Brandon digs into the principles that drive growth, purpose, and meaningful work. Music credit: Slow Burn - Kevin MacLeod

    15 min

  7. 09/28/2025

    #267 – Scott Snider | Exit Planning Institute - Building Companies That Thrive Beyond the Owner

    What does it take to build a business that isn’t just profitable today, but valuable, resilient, and meaningful over the long term? In this episode, I sit down with Scott Snider, President of the Exit Planning Institute (EPI). Scott and his team work with advisors across the country to help business owners align their business, personal, and financial goals—not just to prepare for a future exit, but to live better as an owner right now. We cover: Why exit planning is less about a transaction and more about designing a good life. The generational differences in how Baby Boomers, Gen X, and Millennials think about success, meaning, and legacy. Why 75% of owners regret selling their business—and how to avoid being one of them. The “four Cs” of decentralizing a business beyond the founder: human, customer, structural, and cultural capital. How to find and lean into your company’s true competitive advantage. The range of exit paths—from PE firms and ETA (entrepreneurship through acquisition) to employee buyouts and family transitions. Scott also shares his own leadership journey scaling EPI, and the lessons he’s drawn from reshaping culture, vision, and values inside his own company. If you’re a founder, executive, or advisor navigating questions of value, succession, and legacy—this one is worth your time. Resources Mentioned: Exit Planning Institute: earncepa.com Owner Readiness research: ownerreadiness.com

    44 min

  8. 09/14/2025

    #266 - Ali Kashani | Serve Robotics – Scaling Sidewalk Autonomy

    In this episode, I’m joined by Ali Kashani, Co-Founder and CEO of Serve Robotics. Serve is pioneering autonomous sidewalk delivery at scale—with hundreds of robots already operating in major U.S. cities and thousands more on the way. Ali and I dive into the complexity of autonomy: the technical challenges, the economics, the regulatory and consumer adoption hurdles, and the leadership required to make sense of it all. He shares how Serve is approaching innovation, why their technology and go-to-market path is unique, and what it takes to attract, empower, and retain world-class talent in such a fast-moving space. We also talk about the bigger picture—why last-mile delivery has lagged so far behind other logistics revolutions, and why the sidewalk may hold the key to a generational leap in productivity and sustainability. About Ali KashaniAli Kashani is the Co-Founder and CEO of Serve Robotics, the leading autonomous sidewalk delivery company. He previously co-founded and led robotics efforts at Postmates, which was later acquired by Uber, before spinning out Serve as an independent company in 2021. Under Ali’s leadership, Serve has scaled to one of the largest fleets of urban delivery robots in the world and became a publicly traded company in 2023. Ali is a repeat entrepreneur with a deep background in AI and robotics, and he has been a leading voice on the future of autonomy, urban mobility, and responsible AI deployment. Connect with Ali LinkedIn: Ali Kashani Serve Robotics: serverobotics.com Connect with Me LinkedIn: Brandon Bartneck Podcast: Building Better with Brandon Bartneck PJ Wallbank Springs: pjws.com Edison Manufacturing & Engineering: edison-mfg.com

    48 min
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5
out of 5
19 Ratings

About

Focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.

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