Selling the Cloud Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky
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- Business
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In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights.
Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky, we're your trusted navigators through the dynamic world of B2B SaaS Go-To-Market strategies.
This podcast marks the continuation of the best-selling book "Selling the Cloud," authored by the illustrious Mark Petruzzi and Paul Melchiorre.
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The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
Join us as Frank Cespedes offers practical advice and real-world examples to help your sales teams execute strategy effectively and achieve optimal performance. Frank shares his insights on the importance of articulating a clear strategy to sales teams, the challenges of aligning sales efforts with strategic objectives, and how to integrate internal performance management with external market characteristics. He also provides valuable advice on hiring strategies and performance metrics to ensure alignment with business goals.
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Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
Explore how companies are leveraging in-house data for a competitive advantage, executing on recommended data-informed growth levers, and how RevOps plays a critical role in handling these priorities in a scalable and cross-functional way.
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Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
Lindsey shares insights from her ten-year career in revenue operations, specific examples of cross-functional alignment through data strategy, and the journey of building RevAmp to address market challenges. She also discusses the evolving landscape of RevOps and the potential for a more scientific approach to revenue generation. Tune in to learn how to harness the power of data and AI in your revenue operations.
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Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.
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Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.
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Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for scaling sales teams in today's world.