CMO Confidential Evergreen Podcasts

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly."
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A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be early in "doing the right thing," and why taking a socio-political stand is an asymmetrical risk. We also discuss why CMO's aren't in IPO road shows, why companies with a "True North Consumer '' focus have higher valuations, and how Hundred X tracks sentiment across 3000 brands. Listen in to hear why you shouldn't be a "squishy" marketer and why "Good Snitch" was a bad name. 
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A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B companies will have launched AI versions by the end of 2023. Key topics include why profitability matters more than it used to, watching out for the efficiency frontier in marketing, and why "adding a new strategy" might cause you to lose ground. Listen in to hear how to experiment with AI. Hint, don't fund it with petty cash and assign it to an intern.  
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A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.
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A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fractional positions, and key things to consider if you want to secure a fractional gig or think one might be right for your business. Topics include why interviewing and hiring a fractional leader is different from full time; TrueBridge's search process; and the types of companies and situations best suited to fractional work. Listen to hear the key questions you should ask in an interview and why matching authority and responsibility is extra critical for fractional leaders.
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A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max".
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