Smart Marketing Made Easy (with Jason Pantana‪)‬ Jason Pantana

The vast landscape of digital marketing in 2021 can be confusing for  many business owners and it may seem like there are so many options out  there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.

If you’re looking to take your Email Marketing to the next level, you can’t miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!

In today’s Marketing Stream episode, I’m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National  Association of REALTORS — and we’re taking about everything you need to  know about today's real estate market. Inventory, purchasing, new  construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6

In case anyone missed the memo: it’s 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞-𝐨𝐟𝐟𝐞𝐫 𝐦𝐚𝐲𝐡𝐞𝐦 out there!

- Listing inventory is (extremely) low.

- Buyer demand is off-the-charts.

- Ergo, the marketplace is pretty-darn merciless.

In today’s livestream I’m joined by Brian Scates (Minneapolis, MN) and Jess Plamandon (Halifax, NS) to talk through tactics and strategies to win the contract: advising/prepping buyers, purchase-offer hacks, agent-to-agent scripts (and schemes 😉), and more.

If you’re tired of writing-up ✍️ loosing contracts, this is a conversation for you!

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Keep up with me and what's new on my other channels:

• https://JasonPantana.com
• https://Instagram.com/JasonPantana
• https://Facebook.com/JasonPantana
• https://LinkedIn/in/JasonPantana
• https://Twitter.com/JasonPantana

Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. 

In today’s episode of #MarketingStream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what’s happening with these updates is beyond what we need to know or discuss. Nonetheless, it’s been difficult to get straight answers about the functions and/or features that will or won’t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast! 

Read the blog: https://geni.us/m597wJ1 

On the table for discussion: 

0:00 - Intro
3:17 - Internet Privacy Updates and Impacts on Real Estate
8:36 - The Apple App Tracking Transparency Framework
17:20 - Changes to Facebook's Pixel and Tracking Tools
24:25 - First-Party Data vs Third-Party Data
33:04 - What Stops an App from Selling Your Data
36:14 - Changes to Functionality of Facebook Ads
37:55 - Speculative Changes to Google Ads
41:53 - Strategic Advertising Changes for Real Estate Agents
48:23 - Final Takeaways 



Grab your notes and strap in for Marketing Stream Episode 005!

If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results?

On today’s episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her subject-matter knowledge and expertise is top-echelon!

Watch the full interview on https://jasonpantana.com