100 episodes

The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals.

Join Jon Bruford (17 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry.

If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!

The Gambling Files Jon Bruford & Fintan Costello

    • News
    • 5.0 • 2 Ratings

The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals.

Join Jon Bruford (17 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry.

If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!

    Jon Bourke talks psychographics, first-party data monetization and more

    Jon Bourke talks psychographics, first-party data monetization and more

    A teeny tiny intro as it’s just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM.
    Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and retaining customers, and the need for granular data analysis to effectively target audiences. He also discusses the limitations of personalization and the importance of surprise and chemistry in customer interactions. Bourke highlights the potential for expanding the addressable audience and acquiring new players through data-driven marketing strategies [2:39 – 59:48].
    There’s a lot to unpick here… But fundamentally, data-driven businesses can acquire entirely new players quickly and elegantly, and it will leave you wondering just how much autonomy we have as humans when it really boils down to it.
    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.
     

    • 1 hr
    Alex Pratt talks ICE success, Barcelona and more

    Alex Pratt talks ICE success, Barcelona and more

    We begin with idle chit-chat between Jon and Fintan [0:00 – 7:43] some of which may involve beautiful sponsors Optimove and Clarion Gaming. They’re just so wholesome and virile!
    Then the chaps are joined by Alex Pratt, MD of Clarion Gaming, to discuss various topics related to the gaming industry. The conversation covers the genius business decision to sponsor the Gambling Files podcast, the subsequent success of ICE London, the impact of the event on the city, the importance of event staff, the plans for moving ICE to Barcelona, the acquisition of Global Gaming Business, and future plans for ICE. We also touch on sand theft, Married at First Sight Australia and a tattooed watch, among other things.
     
    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

    • 1 hr 10 min
    Antti Koivula on Betsson, Finland and more

    Antti Koivula on Betsson, Finland and more

    There’s the usual nonsense to kick off, Jon apologising for not doing an episode last week, that kind of thing [0:00 – 20:30], then the chaps meet their latest guest, the excellent Antti Koivula, legal advisor for Legal Gaming, of Finland.
    Antti covers the surprising news about Betsson in Finland and the subsequent blacklisting; we delve into the background of the Betsson case, the legislative reform for gambling advertisement, and the administrative proceedings against the company. Antti explains the advertising restrictions in Finland and some of the nuances around affiliate marketing. The conversation also explores PSP blocking and its potential impact on Betsson. Finally, the timelines and licensing process in Finland are discussed, and Antti is surprisingly optimistic about the future of the country’s legal gambling market [20:31 – 1:07:18].

    • 1 hr 8 min
    Charles Cohen explains: it's not 'affordability', and more

    Charles Cohen explains: it's not 'affordability', and more

    We begin with more small talk between Jon and Fintan [0:00 – 14:00] some of which may involve premier sponsors Optimove and Clarion Gaming. They’re just so hot right now!
    Another returning guest this episode, it’s the brilliant Charles Cohen of Department of Trust fame. We do start this one – and it’s on Charles – talking about Ludlow and its influence on video games despite being in the arse-end of nowhere. But then we get into it: frictionless affordability checks. Charles explains that these checks are aimed at identifying financial vulnerability rather than determining what individuals can afford, and we discuss the upcoming changes to UK legislation and the potential impact on operators and consumers. The conversation explores the identification of financially vulnerable customers and the need for resilience in the gambling industry. It also discusses adverse life events and long-term health as factors that contribute to financial vulnerability. The focus is on identifying financially vulnerable customers rather than setting levels of affordability. We highlight the importance of risk-based approaches and the need for operators to develop policies and criteria for identifying and supporting financially vulnerable customers. The standardization of assessments and the potential for innovation in the industry are also discussed [14:01 – 1:07:35].
    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

    • 1 hr 8 min
    Melanie Ellis on big UK regulatory changes

    Melanie Ellis on big UK regulatory changes

    First up, Fintan and Jon talk about some stuff or other, a bit of this and that, plus their benevolent sponsor overlords Optimove and Clarion Gaming [0:00 – 22:44].
    Then star guest and UK gambling law scion Melanie Ellis, of Northridge Law fame, joins the chat. We discuss the newly-minted online slot stake limits, debate the effectiveness of stake limits, the lack of evidence for the impact of same, and have a brief look at the recent WSJ article about a psychiatrist's gambling addiction. This leads to discussing where the responsibility of player and operator overlap, the responsibility of gambling companies and the government, the debate on financial risk checks, the illegal bookie story, the impact of stake limits on customers, the debate on affordability checks in horse racing, and more.
    The challenges in measuring the impact of stake limits are highlighted, along with the opportunity for intervention and checks with lower stake limits. The introduction of new affordability and financial risk checks is also discussed. The conversation concludes with a timeline for implementing stake limits and financial risk checks, as well as a brief off-topic discussion on pastries, baking, fire alarms, and Amsterdam architecture [22:45 – 58:16].
     
    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

    • 59 min
    Frank's unmissable Netherlands update

    Frank's unmissable Netherlands update

    OK, joking aside – this episode, it’s well worth skipping the intro, even though we discuss our benevolent and beloved sponsors Optimove and Clarion Gaming. Jon talks absolute waffle, even going into a race he once organised, and a wedding fayre (that’s how they spell it, really), and bigging up his own credentials to run ICE as a result. Fintan is not convinced [0:00 – 37:37].
    Then they’re joined by the lovely and knowledgable Frank Op de Woerd of www.CasinoNieuws.nl – basically if Frank doesn’t know it about the Netherlands industry, it’s not worth knowing. The conversation covers various gambling industry topics in the Netherlands, kicking off with the return of Betsson to the Dutch market and the history of their involvement. The discussion then moves on to the court case involving Entain and BetCity, where undisclosed investigations and fines are causing legal issues. The conversation also touches on the advertising restrictions for individuals under 24 and the challenges faced by affiliates. Finally, there is a discussion on societal polarity and the role of faith in shaping people's beliefs and ideologies. The conversation explores the demonization of others, negative prospects for the future, the importance of faith, creating a cause for the disenfranchised, the appeal of Trump, the role of dark money, dysfunctional government and corporate influence, the historical angle of voting, and the choice between Biden and Trump. Yeah, we go all over the place. We finish up with a discussion about the upcoming Dutch Online Casino Awards [37:38 – 1:26:51].
    It's another winner! Except for Jon droning on in the intro.
    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

    • 1 hr 27 min

Customer Reviews

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