Entrepreneur School

Kelly Sinclair
Entrepreneur School

The Entrepreneur School Podcast shares strategies and stories of being an entrepreneur, and what it takes to run a business while raising a family. Host Kelly Sinclair is determined to change the narrative of what success looks like. Success is subjective here. This is a space where we encourage you to follow your dreams, do the work and acknowledge the challenges along the way. It’s for: → The ambitious mother who wants to create a legacy for her kids. → The goal-oriented parent who values time freedom and flexibility so that they can be there for the school concerts, hockey games and dance recitals. → The woman who’s trying to make it all work without burning out or missing out along the way. Kelly is an award-winning brand and marketing strategist. Visibility maximizer. Small-town Canadian girl. Mom of 2 girls (who couldn’t be more different). There’s more to entrepreneurship than just marketing strategies and business models. You’ll learn all about that here. And, we will talk about mindset, lifestyle tools and habits just as much. This show is all about supporting emerging and early-stage entrepreneurs on the journey from solopreneur to CEO, while wearing all of the other hats in life. It’s for business owners who want to grow their brands online using digital strategies and creating digital products or programs. And most importantly, this podcast is intended to create a movement around pursuing passions, making an impact and finding joy in the journey of raising a family and running a business.

  1. Stack Your Visibility Wins—Don’t Start from Scratch [Vanity Metrics Detox Part 3]

    2D AGO

    Stack Your Visibility Wins—Don’t Start from Scratch [Vanity Metrics Detox Part 3]

    Valerie the Visibility Auditor is now live! Get in on the launch special pricing here: https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/  Welcome to part three of our Vanity Metrics Detox series! If you haven’t listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one’s a biggie. Today, we’re detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention. I’m showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you’ve landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I’m sharing my favourite stories to prove it. We’re connecting the dots, talking about how long-game relationships really work, and I’m giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you’ve ever wished you had someone keeping track of all this for you (and telling you what’s really working)... I built that. Her name’s Valerie. We’ll unpack:Why visibility isn’t just about being seen onceHow to connect the dots from “one pitch” to five new opportunitiesA real-time case study on getting selected to speak without even applying10+ ways to squeeze more juice from one visibility winWhy relationship-based marketing always winsAnd how my new AI-powered tool, Valerie the Visibility Auditor, makes all of this so much easier >>Your Next Steps:🔹Want help tacking and leveraging your own visibility? Valerie is here! 🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call 🔹 Let’s work together: https://ksco.ca/ 🔹 Get visible without social media 🔹 Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. ⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    15 min
  2. Is Your Visibility Strategic? This Scorecard Will Tell You [Vanity Metrics Detox Part 2]

    APR 15

    Is Your Visibility Strategic? This Scorecard Will Tell You [Vanity Metrics Detox Part 2]

    In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads. Let’s be honest — those heart reactions on social might give you a little dopamine hit, but they’re not paying your bills, friend. I’m walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don’t actually go to school). You’ll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor. You don't need to be everywhere. You just need to be effective. In this episode, we’ll unpack: Why tracking is the antidote to performative visibilityHow I ran a 90-day experiment during a chaotic summer and turned it into a full-blown systemWhat actually counts as visibility that leads to clientsThe simplest tool I used (that only cost $1) and how it changed everythingWhat I discovered after two years of tracking every visibility moveThe real reason marketing burnout happens (and how to stop it)How my new AI tool Valerie will audit and score your visibility actions weekly Resources Mentioned: DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool https://www.instagram.com/ksco_kelly >>Your Next Steps: Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let’s work together: https://ksco.ca/ Get visible without social media Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    14 min
  3. The Visibility Trap That’s Wasting Your Time [Vanity Metrics Detox Series Part 1]

    APR 8

    The Visibility Trap That’s Wasting Your Time [Vanity Metrics Detox Series Part 1]

    Ever posted something just to look like you're marketing your business? Guilty.  This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients. Today we’re diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business. I’m sharing how to spot it, why it’s draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact. If you’ve ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead. We’re talking: The sneaky signs of performative visibility (and how to quit them)Why real visibility doesn't always look flashyStrategic visibility swaps that actually grow your businessA juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)The mantra that’ll help you detox busy work from your marketing strategy ✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that’ll help you track what’s actually working and ditch what’s not. >>Mentioned in this episode:DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool 👉 https://www.instagram.com/ksco_kelly/ >>Your Next Steps:🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call 🔹 Let’s work together: https://ksco.ca/ 🔹 Get visible without social media 🔹 Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. ⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    13 min
  4. The #1 Marketing Strategy That Positions You as an Authority

    APR 1

    The #1 Marketing Strategy That Positions You as an Authority

    Have you ever wondered what it really means to be a thought leader? Maybe you’ve heard the term, but you’re not sure how it applies to your business or why it even matters. Well, buckle up because this episode is for you! We’re diving into: What thought leadership actually is (spoiler: it’s NOT about being the most experienced person in the room) How it helps you build trust and credibility with your audience—faster than any other marketing strategy Ways to step into thought leadership at any stage of business (even if you don’t feel like an “expert” yet) Why your bigger mission matters more than just what you sell Simple ways to start sharing your insights across different platforms By the end of this episode, you’ll know exactly how to position yourself as the go-to authority in your industry and create conversations that go beyond your offers. Ready to start leading the conversation? Hit play now! >>Your Next Steps: Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let’s work together: https://ksco.ca/ Get visible without social media Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    14 min
  5. The Truth About Being “Disorganized” (And How to Change It)

    MAR 25

    The Truth About Being “Disorganized” (And How to Change It)

    Raise your hand if you’ve ever lost hours of your life searching for that one important file, email, or sticky note buried in the abyss of your workspace. You’re not alone. In this episode, I’m joined by Tracy Hoth, an organization coach who has landed in my life at exactly the right time. We’re talking about how to declutter your business, create simple organization systems, and actually stick to them. If you’ve ever thought, “I’m just not an organized person,” Tracy is here to bust that myth. Because organization is a learnable skill, and she’s breaking it down into simple, actionable steps you can implement today. We’re unpacking: The surprising amount of time you waste every day due to disorganization How organization isn’t about colour-coded perfection—it’s about finding what you need when you need it The 5-folder system that will transform your Google Drive (and your sanity) Why getting organized isn’t just about aesthetics—it’s a profitability strategy The first step to take today to get out of the overwhelm and into clarity If you’re tired of feeling scattered, drowning in digital clutter, and missing opportunities because things are slipping through the cracks, this episode is for you. Don’t forget to grab Tracy’s free gift: Learn the only 5 folders you need to organize your business! >>MEET TRACY>CONNECT WITH TRACY>Your Next Steps: Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let’s work together: https://ksco.ca/ Get visible without social media Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    28 min
  6. Surviving the Chaos: Business, Motherhood, and Trying to Stay Sane Podcast

    MAR 18

    Surviving the Chaos: Business, Motherhood, and Trying to Stay Sane Podcast

    Ever feel like you’re juggling way too much and just barely keeping it together? Welcome to the club. In this episode, I’m taking you behind the scenes of my life right now—a jam-packed season of parenting, business, travel, and just trying to eat like a real human. If you’re in the thick of it too, this one’s for you. We’re talking about: The madness of kids' activities (hello, hockey playoffs, gymnastics, and singing recitals all at once!)How I’m surviving meal prep with AI and salad subscriptionsMy resistance to calling myself a “hockey mom” and why I finally gave in (a little)The question I ask myself daily to avoid a total meltdownSmall wins, like actually eating vegetables and hitting 99 weeks of workoutsHow to show up for your business when your brain feels like it’s melting This is not a “how to do it all” episode—because, let’s be real, I do not have all the answers. But I do have some hacks, a confession or two, and a whole lot of real talk. So grab your coffee, your wine, or whatever you need, and let’s dive in. >>Your Next Steps:🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call 🔹 Let’s work together: https://ksco.ca/ 🔹 Get visible without social media 🔹 Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. ⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    12 min
  7. Your Voice is Your Power—Here’s How to Use It

    MAR 11

    Your Voice is Your Power—Here’s How to Use It

    What if the key to unlocking confidence in your voice wasn’t about being “ready” but about being resolved? Kimberly LaForte is a voice and speaking coach who helps entrepreneurs and leaders step into their power through embodied communication. She shares her personal journey—from struggling with debilitating speaking anxiety to owning her voice on stage—and how you can do the same. Whether you’re looking to land speaking gigs, grow your audience, or simply show up more powerfully, this conversation will transform the way you think about using your voice. We’re diving into:Why confidence isn’t about readiness—it’s about resolveHow your voice is a reflection of your identity and self-worthThe difference between cerebral speaking vs. embodied speakingWhy nerves (shaking, sweating, feeling red) don’t mean you’re failing—they mean you’re humanThe “Vocal Honey” method and how it helps you find your natural, most powerful voiceHow to own your voice and step into your next-level opportunities This episode will change the way you think about public speaking and visibility—whether you’re stepping onto a stage, hitting "record" on a podcast, or just speaking up in everyday conversations. >>Meet Kimberly>Connect with Kimberly>Your Next Steps: Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let’s work together: https://ksco.ca/ Get visible without social media Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    38 min
  8. Pivoting? Here’s Why You’re Not Actually Starting Over

    MAR 4

    Pivoting? Here’s Why You’re Not Actually Starting Over

    Have you ever felt like making a big shift in your business means erasing everything you’ve built? I’ve been there. Right now, I’m navigating a huge evolution in my business—one that’s both exciting and terrifying—and I wanted to share the messy middle with you. If you’re at a crossroads, wondering if pivoting means starting from scratch, this episode is for you. We’re talking about the mindset shifts that will help you embrace change and see it as a natural, necessary part of your journey. I’m also letting you in on a little secret: a major shift is coming in my business, and while I’m not revealing everything just yet, you’ll start seeing some changes soon. Tune in as we cover: The fear of “losing everything” when making a big shiftHow to reframe change as a natural step forward, not a setbackReal-life examples of business evolutions (mine included)Three key mindset shifts to help you embrace change Journal prompts to reflect on: What parts of your journey are actually assets for where you’re going?How can you lean into your evolution instead of resisting it? >>Your Next Steps: Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let’s work together: https://ksco.ca/ Get visible without social media Connect on Instagram >>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

    16 min
5
out of 5
15 Ratings

About

The Entrepreneur School Podcast shares strategies and stories of being an entrepreneur, and what it takes to run a business while raising a family. Host Kelly Sinclair is determined to change the narrative of what success looks like. Success is subjective here. This is a space where we encourage you to follow your dreams, do the work and acknowledge the challenges along the way. It’s for: → The ambitious mother who wants to create a legacy for her kids. → The goal-oriented parent who values time freedom and flexibility so that they can be there for the school concerts, hockey games and dance recitals. → The woman who’s trying to make it all work without burning out or missing out along the way. Kelly is an award-winning brand and marketing strategist. Visibility maximizer. Small-town Canadian girl. Mom of 2 girls (who couldn’t be more different). There’s more to entrepreneurship than just marketing strategies and business models. You’ll learn all about that here. And, we will talk about mindset, lifestyle tools and habits just as much. This show is all about supporting emerging and early-stage entrepreneurs on the journey from solopreneur to CEO, while wearing all of the other hats in life. It’s for business owners who want to grow their brands online using digital strategies and creating digital products or programs. And most importantly, this podcast is intended to create a movement around pursuing passions, making an impact and finding joy in the journey of raising a family and running a business.

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