The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
  • 4.8 (763)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

  1. 6D AGO

    Should I Include the Price in My Facebook and Instagram Ad Copy?

    If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before. One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

    5 min

  2. MAY 2

    The Right Audience Size for Facebook and Instagram Ads—And What to Test First

    Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out.  Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

    13 min

  3. APR 30

    Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher

    Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers.  Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it.  ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher" ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Jac's Links: Connect with Jac on InstagramFollow St John’s BFF on Instagram

    26 min

  4. APR 28

    Building a Business Around Faith and Friendship featuring Jac Kalaher

    Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps.  We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others.  ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher" ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Jac's Links: Connect with Jac on InstagramFollow St John’s BFF on Instagram

    30 min

  5. APR 25

    Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake

    If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting.  I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works.  Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

    6 min

  6. APR 23

    Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke

    Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel.  We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven.  Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.  ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators" ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Becky's Links: Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop  "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"

    22 min

  7. APR 21

    How Becky Kopitzke Built a Six Figure Business Serving Christian Creators

    Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity.  We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.  ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd) ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Becky's Links: Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop  "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"

    32 min

  8. APR 18

    Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences

    If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT).  Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads. Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

    16 min
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Hosts & Guests

4.8
out of 5
763 Ratings

About

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

Information

  • Creator
    Kwadwo [QUĀY.jo] Sampany-Kessie
  • Years Active
    2015 - 2025
  • Episodes
    945
  • Rating
    Clean
  • Copyright
    © 2025 The Art of Online Business
  • Show Website
    The Art of Online Business

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