668 episodes

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

The Art of Online Business Rick Mulready

    • Business
    • 4.9 • 733 Ratings

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

    Coaching Call: Working Less, Making More, Setting a $2M "Reach" Goal | w/Laura Peters

    Coaching Call: Working Less, Making More, Setting a $2M "Reach" Goal | w/Laura Peters

    On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members.   This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com.   Laura and her husband are travel bloggers who teach other people how to be travel bloggers.  

    Not too long ago, Laura’s business was ruling everything in her life.  She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.    

    As you will hear in this short episode, everything has completely turned around in her business.   She is off the charts happy and is working less than she ever has before.  

    The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. 


    In this episode, you’ll learn:
    How perfectionism held Laura back for so long and how she beat itHow to move past worrying about people not liking what you doWhy your mindset is key to creating timeThe essential piece that mindset plays in reaching your goals How Laura made time for things she wanted to do 

    Links & Resources:
    Laura’s website www.mikeandlauratravel.comThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    Full show notes available at www.rickmulready.com/673
    Apply for Accelerator

    • 21 min
    How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise

    How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise

    If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. 


    Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. 


    If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. 


    TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process.  


    TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.


    In this episode, you’ll learn:
    Why you should look at launches like a partyCreating a launch that matches your energyWhy there’s more than one way to launchThe importance of experimenting and evaluating The internal work you need to do with a launchWhy we subconsciously sabotage ourselvesWhat’s working right now in terms of launching

    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



    TaVona Denise’s  Links: 
    Follow TaVona on InstagramCheck out The Launch ClinicFollow TaVona on FacebookConnect with TaVona on LinkedInFollow TaVona on Twitter

    Full show notes available at www.rickmulready.com/672



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    • 45 min
    Ask Rick: What's My Role As CEO?

    Ask Rick: What's My Role As CEO?

    In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. 


    So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. 


    This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. 


    I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.


    In this episode, you’ll learn:


    The importance of CEO timeHigh-level questions you need to ask yourself as CEOThe responsibilities you have to be in charge ofThe importance of creating relationships Your role in managing your teamCreating your company cultureHow you are the “what” and the “why” person

    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/671
    Apply for Accelerator

    • 23 min
    How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

    How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

    In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. 


    This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. 


    I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. 


    Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.


    Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time.  


    In this episode, you’ll learn:



    How she captures the voice of her clientsWhy your copy is so importantHow to use stories in your business and copyHow to use the hero, the guide, and the solutionHow to create a good hookWhat to include in your sales pageWhat to put on your websiteWhy you don’t need to be good at long-format copy





    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



    Kris Jones’ Links: 


    Visit her website Get the 5-minute Compelling Story Toolkit Schedule a call with Kris





    Full show notes available at www.rickmulready.com/670


    Apply for Accelerator

    • 48 min
    How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry

    How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry

    In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. 


    In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. 


    Kendra bio


    Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. 


    So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them. 

    Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coaches go from broke AF to having highly profitable and fulfilling virtual practices.

    She is the creator of Health Coach Accelerator™ which helps coaches and practitioners making under 5K/month online to DOUBLE or TRIPLE their income in 180-days or less.  

    Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise in sales. 

    When she isn’t getting fired up about business & marketing, you will find her indulging in her love of skiing, mountain biking and camping in the remote mountains of beautiful British Columbia, Canada.




    In this episode, you’ll learn:


    Why DM selling is so powerfulThe biggest mistake coaches make when engaging in DMs conversationsThe energy you need to go into the conversation withA script to use for new followersTips for reaching out to people who like your postsHow to reach out to people who comment on your postsHow to move into the sales conversationThe importance of tracking your leads and following up

    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.




    Kendra Perry’s Links: 


    Visit Kendra’s websiteCheck out Kendra’s podcastFollow Kendra on InstagramFollow Kendra on YouTubeFollow Kendra on FacebookConnect with Kendra on LinkedIn

    Apply for Accelerator

    • 23 min
    From $0 to $100K in 93 days | w/ Neill Williams

    From $0 to $100K in 93 days | w/ Neill Williams

    In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. 


    This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.


    For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. 


    This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly. 




    In this episode, you’ll learn:


    The importance of showing what is and isn’t workingWhy Neill decided to start from scratch with this offerHow she structured her funnelWhy templates sell so wellWhat is working well with Facebook adsHow Neill thinks about launchingWhat the two phases of investment areHow much she spent on ads during this launchWhy you should be thinking about the long-term sustainability in your businessThe importance of testing everything in your funnel



    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
     


    Neill Williams Links: 


    Listen to the Unbusy Your Life podcastCheck out Neill’s websiteFollow Neill on InstagramConnect with Neill on Facebook
     
     Full show notes available at www.rickmulready.com/668
    Apply for Accelerator

    • 1 hr 2 min

Customer Reviews

4.9 out of 5
733 Ratings

733 Ratings

Brittany Herzberg ,

THE podcast online business owners should be listening to!

I’ve been hanging out with Rick & The Art of Online Business for about a year now. I love the variety of topics he covers (both on solo episodes & ones with guest experts). I feel like a very seen, heard, & taken care of business owner with SO much knowledge in my ear holes. Every episode is guaranteed to give me something insightful or actionable. (Those are my favorite kind of podcasts)

Eddie J. Soto ,

Love the coaching insight segment!

The Art of Online Buisness was an already great podcast but now adding contributors to the episodes makes it even better. Caitlin Mitchell putting an emphasis on your mission statement really hits home. I've been part of many companies and I have had a better experience working for a company with a mission statement makes me want to be part of the brand more.

Drew0604 ,

Great podcast

Rick host an amazing show. There is always tangible advice and golden nuggets in every episode. Clear and unique advice.

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