445 episodes

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

The Art of Online Business Rick Mulready

    • Marketing
    • 4.9 • 686 Ratings

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

    "Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

    "Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 
    Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 
    Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  
    This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! 
    On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out! 
    Links & Resources Mentioned in this Episode:
    rickmulready.com/quiz
    Full show notes are available at www.rickmulready.com/446

    • 13 min
    8 Must-Read Business and Mindset Books

    8 Must-Read Business and Mindset Books

    Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 
    I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. 
    I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. 
    As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.
    On Today’s Show You’ll Learn: 
    The importance of mindset  How you can act like you’ve already achieved your goals  My eight book recommendations  Why I’m always looking for mindset books  The value of understanding your money mindset and where it came from  Why we have to let go of control  How giving to others will help you to achieve your goals  I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group. 
    You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! 
    Links & Resources Mentioned in this Episode:
    www.rickmulready.com/group
    www.rickmulready.com/about
    Full show notes available at www.rickmulready.com/445 

    • 33 min
    Quick Tip: Inside My Daily Schedule (With a 2yr Old)

    Quick Tip: Inside My Daily Schedule (With a 2yr Old)

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 
    In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. 
    It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.
    From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 
    I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.
    Don’t forget that the doors to Offer to Optimized are now open!  This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.
    As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.
    Links & Resources Mentioned in this Episode:
    www.offertooptimized.com
    Full show notes available at www.rickmulready.com/444 

    • 17 min
    Q&A with Rick: Optimizing Your Business (and Ads)

    Q&A with Rick: Optimizing Your Business (and Ads)

    Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 
    In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.
    I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.
    On Today’s Show You’ll Learn: 
    Why your ads are not converting What to look at when your conversion percentage is low How to increase conversions for people on your waitlist What the learning phase is for ads The importance of hiring a VA How to stop blindly spending money on ads How to prioritize your activities I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. 
    From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out.  I would love to see you in there! 
    Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com
     
    Links & Resources Mentioned in this Episode:
    www.offertooptimized.com
    Optimized CEO Facebook Group
    Full show notes available at www.rickmulready.com/443 

    • 44 min
    BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

    BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

    Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 
     
    This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. 
     
    I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. 
     
    We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. 
     
    I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. 
     
    Grab your favorite drink and come hang out with us in this coaching session!
     
    On Today’s Show You’ll Learn: 
     
    The value of the online platform  How Antony’s first launch made $33,000 What went into a webinar that converted at 23% The power of narrowing down your target audience  Why I send four emails on the final day of a launch Why you need an email nurture sequence  How to figure out the best platform for you and your course How to make sure you’re not leaving money on the table  
    Do you like the sound of a launch like this? His numbers are pretty incredible! 
     
    Are you looking for a simple, repeatable, low-stress launching option for yourself? 
     
    Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 
     
    The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up. 



    Links & Resources Mentioned in this Episode:
     
    www.growmysalonbusiness.com 
     
    Full show notes available at www.rickmulready.com/442 
     

    • 39 min
    Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

    Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 
    Would you love to be able to make an extra $300 every month?
    In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. 
    As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 
    As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table! 
    Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 
    The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up. 

    Full show notes are available at www.rickmulready.com/441 

    • 24 min

Customer Reviews

4.9 out of 5
686 Ratings

686 Ratings

29645CK ,

Best online business podcast ever!

Rick teaches such valuable content on this show! I learn so much every episode. Can’t believe this is free!

vitalej17 ,

SO GOOD! THANKS RICK!!

Rick is obviously one of the top leaders in the entrepreneurial world. But listening to his podcast feels like you're getting one on one coaching from him … for free!! No matter what kind of business you own, you'll have multiple takeaways from every single episode that will add value to your biz AND to your life as a biz owner (which, for me, has been the best part!) Rick's advice, tips, and strategies will motivate and prepare you for each new step of growing your business!

John James Santangelo ,

RICK ROCKS!!!

Rick gets to the bottom line of oyur business! He KNOWWS he's stuff and has a true desire to help others build their business and succeed! John www,LANLP.com

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