74 episodes

Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
But how do you effectively use it in order to create meaningful impact in the world? This podcast explains exactly the systems and strategies you need to implement to get more online visibility, more relevant guests, and feel successful without overwhelm.
Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is an actionable, ethical, and 'imperfect' show that will elevate your podcasting journey.
New episodes every Wednesday.
https://thepodcastspace.com/podcast

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The Podcast Space The Podcast Space, Ana Xavier

    • Business
    • 5.0 • 14 Ratings

Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
But how do you effectively use it in order to create meaningful impact in the world? This podcast explains exactly the systems and strategies you need to implement to get more online visibility, more relevant guests, and feel successful without overwhelm.
Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is an actionable, ethical, and 'imperfect' show that will elevate your podcasting journey.
New episodes every Wednesday.
https://thepodcastspace.com/podcast

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    How in-person events can help you increase your downloads & influence by 10-25%

    How in-person events can help you increase your downloads & influence by 10-25%

    Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?
    Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!
    How to optimize your profiles before events:
    https://www.instagram.com/reel/C41a-r6ptig/
    How to Prep for an Event
    Optimizing your presence before the event is key to getting those download numbers. Here are some steps:
    1. **Profile Setup**: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find.
    2. **Links**: Include links to your social media, website, and podcast.
    3. **Engage Early**: Engage with others on the event's app or platform. Reach out to attendees and set meeting times.
    4. **Use Hashtags**: Promote your presence with the event’s hashtag. This can boost your visibility on social media.
    5. **Business Cards**: Collect business cards or take screenshots. Follow up after the event to solidify connections.
    6. **Merch and Outfits**: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression.
    Timestamps:
    00:00 Introduction: Are In-Person Conferences Worth It?00:42 Personal Experience and Event Attendance02:09 Networking Opportunities at Conferences03:07 Educational Benefits of Conferences05:02 Marketing Yourself at Events07:55 Influence and Impact of Your Work11:31 Prepping for Conferences19:19 Is It Worth the Money?22:06 How Conferences Boost Podcast Downloads27:27 Conclusion and Final Thoughts
    Resources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://www.thepodcastspace.com/podcast/73-how-in-person-events-can-help-you-increase-your-downloads-influence-by-10-25
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf"...

    • 28 min
    72. Should You Transition Your Podcast to Video? A Quick Guide

    72. Should You Transition Your Podcast to Video? A Quick Guide

    As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.
    Timestamps:00:00 Introduction: Should You Convert Your Podcast to Video?00:59 Recording Challenges and Capacity Considerations02:12 Evaluating the Need for Video Content04:14 Content Strategy: When to Use Video05:28 Case Study: Summer Spark Series07:12 Strategic Podcasting Tips11:32 Final Thoughts and Resources
    Resources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://thepodcastspace.com/podcast/72-should-you-transition-your-podcast-to-video-a-quick-guide
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
    Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 12 min
    How podcasts can turn hosts into agents of change for themselves and their communities

    How podcasts can turn hosts into agents of change for themselves and their communities

    Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?
    Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this episode of The Podcast Space, I invited Yesenia Bocanegra, host of the Focus and Bloom podcast to dive into the concept of fostering community through podcasts and the ripple effects of even the smallest actions.
    Yesenia shares her personal journey of overcoming limiting beliefs and the power of authenticity in content creation. The conversation also touches on the importance of encouragement and support among creators, especially women. The biggest takeaway of this episode is perhaps the significance of pursuing one's (podcast) passion and the unexpected positive impact it can have on others.
    Timestamps:
    00:00 The Power of Podcasting in Times of Crisis00:32 Introducing Yesenia Bocanegra: A Conversation on Empathy and Change01:29 The Ripple Effect of Your Podcast07:30 Personal Growth Through Podcasting09:11 Empowering Women and Minorities Through Podcasting13:41 The Legacy of Content Creation18:05 Overcoming Limiting Beliefs and Creating Impact22:08 Closing Thoughts: The Importance of Starting
    Resources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://thepodcastspace.com/podcast/71-how-podcasts-can-turn-hosts-into-agents-of-change-for-themselves-and-their-communities
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
    Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 25 min
    The Dos and Don’ts of giveaways to grow your podcast audience

    The Dos and Don’ts of giveaways to grow your podcast audience

    Can Giveaways really lead to healthy podcast audience growth?
    This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for maximum impact.
    Chapters:00:00 How Giveaways can be used for Audience Growth00:52 The Don'ts of Running a Giveaway09:27 Strategic Do's for Successful Giveaways21:42 My Personal Giveaway Experience: Insights and Outcomes27:49 Recap and Final Thoughts on Giveaways29:30 Podcast Growth Strategies and Closing Remarks
    Resources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://www.thepodcastspace.com/podcast/70-the-dos-and-donts-of-giveaways-to-grow-your-podcast-audience
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a Word doc) - https://get.descript.com/tpm8vv079uxf
    Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 30 min
    The 2 reasons why people listen to podcasts

    The 2 reasons why people listen to podcasts

    Have you ever wondered why people tune in to podcasts?
    What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.
    Uncovering the Driving Forces Behind Podcast ConsumptionWhen it comes to understanding the allure of podcasts, it all boils down to two key elements:
    the topic, the personality. Listeners are drawn to podcasts either because they have a genuine interest in the subject matter being discussed or because they connect with the host on a personal level (who doesn’t want to be a fly-in-the-wall with two besties discussing life?)
    e
    Resources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://thepodcastspace.com/podcast/69-the-2-reasons-why-people-listen-to-podcasts-pros-and-cons-and-strategies-for-hosts
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
    Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 17 min
    10 Key Strategies To Consider to WIN Podcast Awards and Pitches

    10 Key Strategies To Consider to WIN Podcast Awards and Pitches

    What factors should you consider regarding the process?
    This episode offers insightful guidance for podcast creators aiming to submit their work for awards, drawing on my experience as both a judge and an award-winning Podcast Marketer.
    The 10 tips cover a range of topics crucial for a successful award submission, including aligning the podcast's purpose with the award's criteria, thorough research on past winners, understanding the competition, and leveraging personal and podcast achievements.
    Learn about the importance of crafting a compelling pitch, utilizing resources like AI for editing, and ensuring all submission materials are well-organized and clear. Additionally, good storytelling and the impact of winning awards on a podcast's reputation are discussed, stressing that powerful storytelling can override production limitations. Learn from my personal experiences and insights, including being one of the winners of the American Marketing Association Marketing Maverick Award (DFW Chapter).
    Timestamps:
    00:00 Unlocking the Secrets to Award-Winning Podcasts01:02 Diving Deep: Crafting the Perfect Pitch03:52 Leveraging Your Unique Angle for Success06:55 Harnessing AI and Community Insights for Your Pitch10:01 Submission Strategies: Ensuring Your Podcast Stands Out21:18 The Power of Storytelling in Podcasting
    23:32 Final Thoughts and How to Get Further HelpResources mentioned in this episode:Let's work together to grow your podcast:
    https://bit.ly/PPodParty
    For the full list of links, resources and show notes, please visit:
    https://www.thepodcastspace.com/podcast/68-10-key-strategies-to-consider-to-win-podcast-awards-and-pitches
    Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
    Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
    Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
    💸 Affiliate links:
    Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
    Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
    Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
    Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 24 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

sarah.heeter ,

Love it

Ana is one of the most giving, thoughtful, and genuine folks in the industry. I love that her advice is always accessible, realistic, and HELPFUL. Thank you for this show, Ana!

telavet ,

An Indispensable Resource

Ana is a wealth of knowledge on marketing and growing podcasts. Listening to The Podcast Space is well worth your time!

kaylacobe ,

Kayla Co

If you are just starting a podcast or losing your drive to continue a podcast or wondering why your views are dropping?

It is time for you to check out Ana. Each episode has so much info, she gets to the point, and I can’t believe she has all of this information just ready to go.

Thank you so much!

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