Realestatable Ashlee Jankovich & Tiffany Klusacek

One of the most challenging tasks real agents deal with is building a strong online presence. If you have no idea where to begin when it comes to branding and marketing, you must tune into this episode of Realestatable. 
Co-hosts Tiffany & Ashlee share their knowledge of professional marketing for real estate agents. Tune in and hear how real estate professionals can strengthen their market presence through effective branding.
Establishing a Strong Brand Identity
Creating a logo design and visual identity is the starting point in any branding journey. Listen to Tiffany and Ashlee explain why having a well-designed logo is the cornerstone of brand recognition and helps establish a visual connection with your target audience. They share how to incorporate brand colors and themes, ensuring they align with the company’s unique value proposition (UVP). Strategic Branding Insights
Consistency is the heartbeat of effective branding. Consistent use of logos, brand kits, and messaging across all platforms ensures that every consumer touchpoint reflects the core values and aesthetics of the brand. Don't forget that your brand must also market to the right audience. Hear Tiffany's advice on why real estate professionals must understand and target their ideal clients. Her advice also includes identifying your niche market and tailoring your branding efforts for them. Storytelling is not just an art; it's a strategic tool in branding. Ashlee and Tiffany discuss the power of storytelling and engagement. Sharing their past work experiences, you'll learn how personal branding intertwined with team branding can personalize and enhance company branding. Practical Brand Development Tips
You must utilize brand kits and color themes to create a cohesive branding experience across all platforms. Brand kits often include fonts, color themes, and logo specifications that ensure uniformity in all marketing materials. This helps maintain brand consistency, which fosters brand recognition and trust among consumers. For those struggling with social media branding and building an online presence, it may be best to hire a professional. They know the strategies for crafting an engaging online image for social platforms.  Plus, letting a content strategy expert build an online brand for your company takes stress off your shoulders. It’s less you have to worry about regarding your company’s brand. So, be sure to reach out to Tiffany or Ashlee on social media for a branding professional.  "Consistency is going to help you go further, faster just right off the bat by brand recognition." - Tiffany Klusacek.
"And I think that when you're considering branding, it's more than a logo, it's more than a color and a font. It's your branding. You." - Ashlee Jankovich.
Resources
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits:
Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Do you need help with your real estate strategy? In this episode of Realestatable, hosts Tiffany and Ashlee share effective marketing strategies to boost your real estate business. Tune in to learn how to attract more clients and list more properties.
Open House Invitations
Tiffany and Ashlee discuss unique approaches to make your open houses stand out. They suggest creating engaging marketing materials to attract clients. Consider using door hook cards and flyers as open house invitations. The hosts also share that agents should offer QR codes at open houses to gather visitor information. This will allow you to personalize follow-up communications effortlessly and potentially seal the deal. Social Media and Real Estate Marketing
You must use Instagram and Facebook more than just to post real estate reels. Of course, you must still create them, but there are two other critical tasks you must do on social media. Find out how they’ll boost your real estate strategy. Also, Ashlee shares expert tips on creating effective reels to increase reach and engagement. Circle Prospecting and Postcard Strategies
Hear the benefits of circle prospecting and why it is more effective than traditional postcard advertising. Tiffany and Ashlee recommend focusing on sold properties to highlight changes in home values and providing portfolio reviews.  The hosts also outline a postcard series strategy that keeps the community updated with "just listed," "under contract," "just sold," and "need more inventory" stages, integrating QR codes for better engagement. Engagement Over Advertising: Building Relationships
Ashlee and Tiffany share the importance of genuine engagement over mere advertising. Don’t just leave marketing materials at the front doors; be sure to engage in conversations. They suggest targeting about 20 houses around the listed property to foster relationships and reinforce your presence in the neighborhood. "We can use social media to educate and provide valuable information, not just promote listings. It's about content that educates and attracts clients."- Tiffany Klusacek.
"Including testimonials from satisfied clients in our circle prospecting letters can greatly boost our credibility and build trust within the neighborhood." - Ashlee Jankovich.
Resources
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits:
Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

As things in our industry shift, the words we use matter more now than they ever have. In this episode of Realestatable, Tiffany and Ashlee interview the amazing Angela Leach about her modern, authentic take on scripts. Listen in to hear the inside scoop on the scripts Angela and her team will be using in 2024!
Angela’s Modern, Authentic Scripts
She learned her scripting style from Danny Burgess, especially using short, simple scripts that slip easily into conversations.
Her scripting style is very modern. She focuses on sounding conversational and relatable.
Scripts for Gathering Info and Following Up
At an open house, she waits until people have gone through the house before starting a conversation with them. Then, she begins building a relationship.
Rather than asking, “Do you have a realtor?” Angela asks, “Who is your realtor?” Only ask these questions once your rapport is established!
Right after an open house, she follows up with a short video reintroducing herself, thanking people for coming through, and offering them the disclosures for that open house or information about other houses in the area.
The next day, she often sends a text message unrelated to real estate - like a list of restaurants or parks in the area the open house was in.
Scripts for Buyers’ Agents
Buyers’ agents need to craft and perfect their buyer presentations and buyer packets. Agents need to walk potential clients through the value they would receive as clients so they understand what they’re paying for.
“Are you up to date on the NAR settlement going forward? All buyers will need to sign an exclusive agreement with an agent in order to even see a home or submit an offer.” – Don’t assume they know what’s going on with the NAR settlement.
Following an objection: “This agreement formalizes our relationship so that I can get started working for you. The cool thing is that it can be canceled at any time, although nobody has canceled an agreement with me before. This agreement outlines my fiduciary responsibilities to you and is a symbol of our commitment to work together, similar to giving your spouse a wedding ring.”
If buyers ask you to lower your commission: “No, this fee actually covers all the services we just talked about. And most of the work happens after we get the contract. I don't get paid if you don't get the home.”
How to Prospect for Listings
Connect with your sphere of influence. Keep up with people consistently and maintain your relationships so people think of you when someone they know needs to list their home.
Use mailers in your area. These need to be consistent so that people get used to seeing your name. Make sure you’re including information about local events so people are excited to read them.
Social media is a great strategy. Make videos that offer value to sellers and buyers - helping them sell their homes quickly, get higher offers, etc.
“Stick to just three prospecting techniques. If you’re spreading yourself too thin, you’re not going to get as many buyers or sellers.” – Angela Leach
“It really is just practicing your buyer consultations as you would your listing consultation, because you don’t want to go in and practice on those buyers.” – Angela Leach
Resources
Angela Leach on Instagram
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast
Show Credits:
Our Executive Produce

Change can be hard, but it’s coming. In this episode of Realestatable, Ashlee and Tiffany discuss the NAR settlement and what it means for the real estate industry. They’re here to help you understand what’s to come and get some perspective on what will stay the same. Remember: there’s no time like the present to improve your skills as an agent… no matter what’s happening in the industry!
What Do We Know?
Commissions are, as always, negotiable! While the media makes it seem like commissions are a thing of the past, they are still a part of the process.
The cooperating commission will no longer be allowed on the MLS. Sellers no longer have to pay buyers’ agents from their commissions, but they still can – and doing so may give them a competitive advantage!
For Buyers’ Agents
Buyers Representation Agreements are going to be required. This is common practice in many places, but this will be new for some agents!
Buyers’ agents must perfect buyer consults – even though the paperwork is standard practice, it feels awkward and salesy. We have to learn to make it a comfortable part of the process.
Some of this information can seem overwhelming for first-time buyers and families for whom homeownership feels out of reach. Help your buyers understand the nuances of the NAR settlement.
Focus on the Positives!
Think of this as your opportunity to find new ways to hone your skills and improve your business.
Some agents are changing their model to use a “flat fee,” but this option should only be used by agents in some circumstances – talk to your broker!
This is just the beginning of a big change. There may be more changes to come in the future! Prepare to be flexible.
“Now, more than ever, we need to be up on our skills.” – Tiffany Klusacek
“The time of agents being door-openers is absolutely over.” – Ashlee Jankovich
Resources
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast
Show Credits:
Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Have you ever read the NAR Home Buyer & Seller profiles? Reading a bunch of stats isn’t everyone’s idea of a good time. Luckily, Realestatable is here to sift through the numbers and bring you all the key takeaways you need to know! In this episode of Realestatable, our hosts Tiffany and Ashlee walk you through this amazing resource to help you learn from the past year by hearing what your average agent experienced. If you want to check out the report for yourself, check out the Resources section below!
Homebuyer Insights
The typical homebuyer's household income now averages $107,000. First-time homebuyers made up 32% of all buyers, with the distance moved from the last home decreasing significantly.  Seller Statistics
The typical seller was 60 years old and had varied reasons for selling. 39% of sellers traded up to a larger home, while 33% purchased a smaller home.  Market Trends
Existing homes are gaining traction with buyers due to more options and opportunities for updates. Detached single-family homes remain the most popular at 79%, highlighting the importance of neighborhood quality and community features.  The Role of The Agent
Real estate agents are seen as valuable information sources, with 90% of buyers finding their agent very useful. Relationships and referrals continue to be crucial, with 43% of buyers using agents referred by friends or relatives. Only 13% of clients are returning to the same agent they’ve used before - make sure you’re keeping up with your relationship-building game.  Reflecting on Professional Practices
When you’re creating online listings, don’t forget to put as much information as you can out there for potential buyers to see. Great pictures are also a MUST. Many of the stats shared in this episode would make great social media content! Don’t forget to tag us @realestatable!  Resources
Check out the NAR Home Buyers and Sellers Report!
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits:
Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

AI is an enhancement, not a replacement. In this episode, our hosts Tiffany and Ashlee interview Nobu Hata on all things AI in real estate. From realtor to NAR director to Association CEO, Nobu is now the Director of Association and Industry Affairs for Zillow Group, bringing tactical tips, tricks, and advice to help real estate business owners succeed and thrive in the age of AI. Learn how to harness the power of AI to save you time and help your clients make better decisions. 
 Nobu’s Real Estate Journey
Nobu has always been tech-savvy and started “using his power for good” at a very young age. He has worked in real estate tech for many years and has ALSO been a very successful seller. How AI is Being Used in Real Estate 
Agents use AI to write things to save themselves time, which is good. But it needs to be edited significantly - ChatGPT isn’t going to fact-check itself! When the ChatGPT plug-in is added to your Chrome browser, it offers digestible summaries of search results. People are using this to help them make decisions and find new agents! Get familiar with this system by using the Chrome plug-in yourself. Both buyers and sellers have more information than ever when it comes to microregions and neighborhoods they may want to land in. That is a big concern for them, so use AI to stay up-to-date on all the sub-regions in your area to personalize your client approach.  Changes Coming in the Next Few Years
The Copilot app is already available for download. As the tech improves, we will see agents using it to create their PowerPoints and update their CRMs - the sky is the limit. Immersive applications will help buyers make better decisions by allowing them to do virtual walkthroughs and tracking what types of homes they gravitate towards. The best tech won’t be easily clocked - we’ll see it enhance the apps and programs we already use. “If you're not going out there and talking about the nuanced micro-markets within your mass market that you help buy and people buy and sell in, you're doing this game wrong.” – Nobu Hata
“You can't understate how much AI right now is saving people time, it's keeping them safe, but also, it's helping them make better decisions.” – Nobu Hata
Resources
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/ TikTok - https://www.tiktok.com/@realestatable?lang=en YouTube - https://www.youtube.com/@Realestatablepodcast Show Credits:
Our Executive Producers and Hosts are  Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.