Optimize Nate Matherson

Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a team of experts in ML, AI, data engineering, and organic marketing In our episode today, Ray shares his insights on the evolving landscape of SERP features and their impact on user behavior, the challenges of Google’s focus on bigger brands in recent algorithm updates, and why he emphasizes the importance of holistic monitoring of the SERP for effective SEO strategies. Ray highlights the importance of SERP analytics in understanding both past and future trends in search. He also touches on the significance of user behavior metrics in Google's rankings and shares his thoughts on Google's evolving algorithm. Closing the episode is our popular lightning round of questions!   Learn More About Ray Grieselhuber 
Ray Grieselhuber is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for ecommerce and programmatic SEO teams, both in-house and agency. With over 17 years experience in building and scaling SEO solutions, he leads a team of experts in ML / AI, data engineering, and organic marketing.
Links:https://www.demandsphere.com
Twitter: https://twitter.com/raygrieselhuber
LinkedIn: https://www.linkedin.com/in/raygrieselhuber/

Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling sector. In today's episode, Nate and Dave explore the latest SEO challenges and updates, focusing particularly on the impact of recent Google algorithm changes on small and content-heavy sites. Dave shares his expertise on the struggles of smaller websites, especially those that rely heavily on organic traffic and monetize through display ads or affiliate links. Dave also touches on the broader implications of Google's shift towards evaluating content on a more granular, page-level basis, which was intended to assess the helpfulness of content more accurately. Despite these changes, Dave expresses skepticism about the effectiveness of this new approach, noting that recovery from penalties remains elusive for many. Throughout the discussion, Nate and Dave analyze various factors that could influence a site's standing with Google, from the nature of its content and its optimization strategies to the balance of ads and affiliate links. Closing the episode is our popular lightning round of questions! 
Learn More About Dave Rathmanner
LinkedIn: https://www.linkedin.com/in/dave-rathmanner-23101a7a/ Twitter: https://twitter.com/daverathmanner Odds Assist: https://oddsassist.com/

Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete Capital. Nile has an extensive background in both startups and banking. Today, they discuss the intricacies of building effective SEO programs from the ground up, enhancing content creation processes, and much more.
Throughout the episode, Nile shares his insights on leveraging AI tools to overcome writer's block in the content creation process, while emphasizing the importance of human input to add value and insight beyond what AI can generate​​. He also discusses the rapid growth and scaling challenges at Masse SEO, including managing increasing client demands and maintaining content quality with a growing team​​.
Nile advocates for a high-volume content strategy, explaining that more content increases the surface area for SEO success and allows for more experimentation and quicker results​​. He also touches on the competitive nature of SEO today, describing strategies for succeeding in high-competition niches by building comprehensive topical authority​​.
Closing the episode is our popular lightning round of questions, where Nile provides quick insights into his personal experiences and preferences in SEO and content strategy​​.
For more insights from Nile and to learn about MasseSEO, be sure to check out their website and follow Nile on his social platforms.
 Learn More About Nile Frater
Twitter: https://twitter.com/Nile Masse SEO: https://www.masse.marketing/ 

Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne unpack the intricacies of content briefs and SEO strategies, including the complexities of Google's algorithm updates and the push toward generating genuinely helpful content. Dwayne shares his unique perspective on what makes content genuinely beneficial, stressing the importance of real-life examples and genuine expertise over superficial information. Dwayne outlines the steps he takes to craft a content brief that's not only efficient but packed with value, aimed at resonating well with both Google's algorithms and real-world users. The discussion goes beyond the basics, exploring the nuances of user engagement and the tactical use of AI in content creation, reflecting Dwayne's forward-thinking approach to SEO and content strategy. Rounding out the episode, Dwayne and Nate discuss the current trends and future directions of SEO, including the relevance of user engagement metrics and the practical use of AI in crafting content that stands out. Closing the episode is our popular lightning round of questions!
Learn More About Dwayne Hogan
LinkedIn: https://www.linkedin.com/in/dwaynehogan/ Twitter: https://twitter.com/dwaynehogan SEOCopilot: https://seocopilot.io/

Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impact of LinkedIn on content marketing. Ben stumbled into the SEO world after initially eyeing a career in finance. He quickly recognized the potency of SEO in driving consistent, quality leads. He shares his journey from his accidental entry into marketing at a startup to developing his own SEO playbook, which he now applies to help SaaS and B2B brands thrive online. Ben stresses the importance of directly addressing user intent and providing clear, actionable insights in content creation. They also tackle the tricky business of navigating competitive SEO landscapes, like creating "best of" lists highlighting a brand’s unique strengths without disparaging competitors. Ben and Nate dissect the ongoing SEO challenges, like the flood of AI-generated content and the need for marketers to prioritize quality to stay ahead. They touch on the struggle for smaller players in an SEO game increasingly dominated by a few dominant websites and the dynamics between Google and platforms like Reddit. Closing the episode is our popular lightning round of questions!
 Learn More About Ben Goodey
LinkedIn: https://uk.linkedin.com/in/benjamingoodey Twitter: https://twitter.com/BenGoodey How The F*ck: https://www.thefxck.com/

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Start a Free Trial of Positional Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Mordy on LinkedIn & Twitter or visit Wix's Website
Important Links:Barry Schwartz SEO Memes Website