AI-Driven Marketer: Master AI Marketing in 2024 Danchez

n this episode of the AI-Driven Marketer, Dan Sanchez [https://danchez.com] interviews Gen Furukawa [https://www.linkedin.com/in/genfurukawa/], Founder of SuperMarketers [https://supermarketers.ai/], about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you're looking to streamline your marketing efforts or learn how to implement AI effectively, this episode has valuable takeaways for you.

Timestamps

• 03:38 Gen discusses his background in SaaS marketing and the inception of SuperMarketers.

• 06:53 Leveraging AI tools for small marketing teams to compete with larger organizations.

• 10:46 The impact of AI on content production and repurposing.

• 18:14 Predictions on AI's future in marketing and potential job automation.

• 24:29 Practical applications of AI in data analysis and insights for marketers.

• 34:12 Essential AI tools Gen uses regularly and their benefits for marketing efficiency.

In this episode, Dan Sanchez [http://danchez.com/] demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.

Find the course at: https://aidrivenmarketer.com/course

My CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing

In this episode, Dan Sanchez [https://danchez.com/] is joined by Jim Laurain [https://www.linkedin.com/in/jameslaurain/], an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns.

Timestamps:

00:00 Personalized music and video creation using AI.

03:42 Basic steps in learning AI, personalization through AI.

06:53 AI personalization tailors product offers to users.

11:56 Identify reasons for app use, personalize interaction.

14:35 Quality of sample matters more than statistical significance.

18:37 Ecommerce: popularity doesn't always equal conversions. Personalize.

20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience.

22:52 Customize messages, build content library, timing.

29:07 Creating products through data science, initially unnoticed.

29:53 Advancing technology creates need for education.

33:59 Understanding customer behavior drives effective marketing tactics.

36:23 Seeking specific items at Lowe's can be frustrating.

40:34 Email automation saves time and simplifies decisions.

42:50 Zencastr's clipping tool simplifies clip sharing.

46:53 Use AI to engage users with injuries.

51:05 Identify churning early; data science will prevail.

52:38 Twitter data potential, AI Grok's real-time insights.

55:54 Discussing growth, personalization, and tech at MAU conference.

In this episode, Dan Sanchez [https://danchez.com] dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. 

Timestamps:

05:27 Assess your job, automate tasks, teach AI.

09:25 Custom GPT co-developed, free instructions, 2.0 preview.

10:13 Using AI for podcast production and management.

13:46 Color coded knowledge document tracking, template conformity.

18:29 Create, automate, and accelerate content creation processes.

20:09 Customize GPT prompts, leverage AI for marketing.

In this episode, host Dan Sanchez [https://danchez.com/] dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow, this episode will provide invaluable insights into the practical applications of AI in marketing.

Resources Mentioned:

* Pod To Post Instructions Notion Doc: https://danchez.notion.site/Pod-To-Post-Builder-e3af3a0517b746db91644d0d7cb1aad8?pvs=25

Timestamps:

00:00 Save time and improve quality using AI.

04:01 Concise automation of GPT prompts, payment required.

09:11 Free GPT called Pod 2 Post Builder.

12:20 Find 5 podcast ideas, select best, organize.

15:23 Do not share proprietary instructions to anyone.

16:18 Explore, edit, and improve custom GPT area.

20:41 Test and adjust custom GPT for conciseness.

23:20 Leverage custom GPT for quick, efficient tasks.

In this episode, Dan Sanchez [https://danchez.com/]dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance.

Timestamps:

00:00 Condense episode content into concrete LinkedIn posts.

03:35 Implement chain prompts for efficient podcast preproduction.

06:52 Avoid adding new points; refer to transcript.

10:55 Breaking up tasks delivers better results: chain prompting.