Remarkable Marketing Podcast Eric Eden

Today's episode will completely shift the way you think about how to use LinkedIn.Our guest, Lia Bliss, is a self proclaimed data nerd. She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network. Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night.Lia reveals a powerful, targeted commenting approach that her team used du...

Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerful tool to enhance productivity without replacing jobs, and explore Seth's innovative work with Zero Eyes—a company founded by former Navy SEALs that uses AI for gun detection to prevent mass shootings. Our conversation covers the integration of AI in business processes and the future of AI, including the development of specialized agents capabl...

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI from true executive thought leadership.In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, accou...

Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful.In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO, email marketing, social ...

It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social MediaHow can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and i...

Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming.In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyond reliance on referrals...