Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, generating over $150 Million in revenue for Entrepreneurs, SMBs, Startups, & Fortune 100 to 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade.
iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led, Solo-Host, Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more.
Listen to learn how to eliminate complexity and confusion from your business while finding clarity with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth!
Find Troy on all social platforms @FindTroy and visit GrowWithTroy.com to learn more.
iDigress is part of the HubSpot Podcast Network.
Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.
Ep 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
Tired of knocking at the door of opportunities waiting for something to open? Aren't we all.
Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.
This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message so be prepared to go on a mental journey!
This is episode 36, #KeepKnocking
Ep 35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.
Swagger is such a powerful word, yet oftentimes misconstrued.
The way I see it, businesses, brands, and people with a certain level of swagger typically win.
And who doesn't want to be a winner?
But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?
Swagger is imperative to win. Swagger separates you from the competition.
Swagger makes you memorable. When you're memorable you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.
This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
This is episode 35, #ReleaseTheSwagger
Ep 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
Optimize Your Customer Journey.
Rebuild Your Marketing & Sales For Sustainable Business Growth.
Stop marketing for fans.
Start marketing for money.
Ep 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.
Ep 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.
Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.
You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.
Realest Podcast in the Worlddd!
My favorite part about the iDigress podcast is Troy’s authentic words. When he speaks, you can feel every bit of his words, and he doesn’t sugarcoat. He tells it exactly how it is by giving valuable advice for others to learn from, use, and improve their business.
Troy is amazing
Love listening to this show as I always get a golden nugget from Troy. He always helps me get my mind right for the week ahead. Keep coming with the inspiration and truth telling you do.