Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, who's generated over $150 Million in revenue for Entrepreneurs, SMBs, Startups, and Fortune 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade.
iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more.
Listen to learn how to eliminate complexity and confusion from your business with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth!
Go to GrowWithTroy.com to learn more and connect with Troy. Find Troy on all social media platforms @FindTroy.
iDigress is part of the HubSpot Podcast Network.
Ep 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
Optimize Your Customer Journey.
Rebuild Your Marketing & Sales For Sustainable Business Growth.
Stop marketing for fans.
Start marketing for money.
Ep 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.
Ep 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.
Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.
You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.
Ep 31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That's what you're doing. You're offering a whole new world.
Ep 30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want.
All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.
Ep 29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.
Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clients that will contribute to achieving growth in your business!
Realest Podcast in the Worlddd!
My favorite part about the iDigress podcast is Troy’s authentic words. When he speaks, you can feel every bit of his words, and he doesn’t sugarcoat. He tells it exactly how it is by giving valuable advice for others to learn from, use, and improve their business.
Troy is amazing
Love listening to this show as I always get a golden nugget from Troy. He always helps me get my mind right for the week ahead. Keep coming with the inspiration and truth telling you do.