If I Ruled the Tweets

Twitter is the most undermonetized product in the world, because it doesn’t know what it is. For someone so into meditation, @jack’s lack of self-awareness is a surprising error with major implications.

• Twitter’s ads business struggles to support the entire company.
  
• Twitter doesn’t know who its customers are, or what its Job To Be Done is for them.
  
• Twitter captures almost none of the value that it creates.
  
• Creators are left without features they would happily pay for.
  
• Twitter Profiles are the most underdeveloped real estate on the internet.

We dive into: 

• What’s wrong with Twitter and why?
  
• Who is Twitter’s customer and what is its Job to Be Done (JTBD)?
  
• What would Twitter look like if I ruled the tweets?

You can read the full post here.

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