10 episodes

We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • Marketing
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We help marketers get better results from their marketing data.

    {PODCAST} In-Ear Insights: Transparency in Research and Data

    {PODCAST} In-Ear Insights: Transparency in Research and Data

    In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also […]

    {PODCAST} In-Ear Insights: Client Retention with Gini Dietrich

    {PODCAST} In-Ear Insights: Client Retention with Gini Dietrich

    In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]

    {PODCAST} In-Ear Insights: Client Retention with Jay Baer

    {PODCAST} In-Ear Insights: Client Retention with Jay Baer

    In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]

    {PODCAST} In-Ear Insights: Client Retention with Mitch Joel

    {PODCAST} In-Ear Insights: Client Retention with Mitch Joel

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]

    {PODCAST} In-Ear Insights: SEO Analytics

    {PODCAST} In-Ear Insights: SEO Analytics

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard […]

    {PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

    {PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

    In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]

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