PR 360

Global Results Communications
  • 5,0 (15)
  • MARKETING
  • SEMANAL

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. HÁ 2 DIAS

    The Enduring Power of Earned Media with Doug Simon

    Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy. Key Takeaways: - PR lessons from stand-up comedy - The enduring power of local media - Why AI loves earned media Episode Timeline: 1:45 How has stand-up comedy helped Doug's PR career? 2:50 Finding your voice in comedy 5:00 How Doug's TV background helps him prepare his clients for media appearances 7:45 PR's influence over newsrooms 10:35 How to be authentic in media appearances 13:00 Mistakes people make when appearing on TV from home 16:15 How does AI increase revenue from earned media 18:45 Why does local media show up prominently in AI search? 23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”  25:45 Doug's thought leadership philosophy This episode’s guest: • Doug Simon on LinkedIn • Email: DougS@DSSimonMedia.com • “PR’s Top Pros Talk…” podcast • DSSimon's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30min

  2. 6 DE AGO.

    'Ingest Once, Deliver Everywhere': Mitch Askenas on Comcast's Transformative Streaming Strategy

    Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.  Key Takeaways: - The future of streaming - The future of content modernization - Challengers in providing streaming content Episode Timeline: 1:30 Tod remembers ON TV 2:30 What does "Ingest once, deliver everywhere" mean? 4:25 What content companies really want 6:10 The differences between traditional broadcasting and streaming 8:30 What separates Comcast from other companies 9:30 What does the future of streaming look like? 12:30 How does Mitch stay on top of new technology? 14:20 What are Comcast's advantages for content creators? 15:30 New ways of monetizing content 19:00 Past technologies that have failed 22:30 HD radio This episode’s guest: • Mitch Askenas on LinkedIn Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    25min

  3. 30 DE JUL.

    Best of PR 360: Gini Dietrich of Spin Sucks

    On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:40  How to come up with podcast ideas 4:00  Why is Taylor Swift a great marketer? 5:40  How Spin Sucks grew from a blog to a movement 7:40  Why ethics is the backbone of Spin Sucks 9:50  How to define results with a client 11:00 The PESO model 13:50 The importance of creating authority and trust 14:40 Gini on thought leadership 17:40 Gini's thoughts on AI This episode’s guest: ·    Gini Dietrich on LinkedIn ·    The Spin Sucks website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •      Join the conversation by leaving a comment! •      Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    23min

  4. 23 DE JUL.

    Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda

    Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.  Key Takeaways: - PR strategies for AI search - Performance-based billing in PR - The importance for PR people to be open-minded Episode Timeline: 1:30 What's it like working from Aruba? 4:15 Tod's time in Cuba 5:30 The Montreal/Long Beach connection 7:30 What separates Proper Propaganda from other PR firms 8:30 The benefits of paying on performance 11:00 AI search optimization for PR 13:00 Optimizing for bots 18:00 It's time to reconsider some legacy media sites 19:30 Non-traditional sites are popping up in AI search 20:30 The importance of being open-minded 25:00 Jackson's thought leadership philosophy This episode’s guest: • Jackson Wightman on LinkedIn • Proper Propaganda's website • Email Jackson@Properpropaganda.net Hosted on Acast. See acast.com/privacy for more information.

    29min

  5. 16 DE JUL.

    Adapting to the New Cybersecurity Paradigm with GRC's Karen Sorenson

    Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.  Key Takeaways: - Why teamwork is essential for success - The importance of continuous learning - The convergence of AI and cybersecurity Episode Timeline: 2:00 Lessons Karen learned from growing up in a large family 4:30 What does dinner look like in a family with 11 kids? 5:50 How does growing up in a large family help in your professional life? 7:25 The importance of teamwork 8:15 New and exciting things happening at GRC 9:00 Current trends in cybersecurity and AI 11:00 The evolution of cybersecurity threats 14:00 How remote work created new security threats 17:30 How do you stay current on tech developments? 20:00 The importance of continuous learning 21:30 Karen's approach to thought leadership This episode’s guest: • Karen Sorenson on LinkedIn • Global Results Communications on LinkedIn • Global Results Communications on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26min

  6. 9 DE JUL.

    The Importance of Diverse AI Ecosystems with Bob Bilbruck

    Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race. Key Takeaways: - The growing world of flag football - The future of the gig economy - The AI arms race Episode Timeline: 1:50 Captjur Sports' involvement in Olympic flag football 4:15 Legal challenges with NIL 6:30 Pressure is on the NCAA 9:15 Flag football's expansion 12:00 Recent developments in the gig economy 15:15 The importance of diverse AI ecosystems 20:30 CPU vs. GPU computing 21:50 The AI arms race with China 24:00 What's the moonshot in the AI arms race? 27:00 Do consumer AI products give a false representation of its capabilities? This episode’s guest: • Bob Bilbruck on LinkedIn • Captjur's website • Email at: info@Captjur.om Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    34min

  7. 2 DE JUL.

    Effective Environmental Communications in a Changing Landscape with Jennifer Avril

    Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions to a new e-book on movement communications and advocacy.  Key Takeaways: - Lessons learned on Kate Millet's farm - How to effectively discuss climate change - Regulatory changes can create opportunities Episode Timeline: 1:45 Jennifer's time on Kate Millet's farm 6:30 Kate's friendship with John Lennon and Yoko Ono 7:30 What's happening at Warner Communications these days? 9:25 How should people be talking about climate change in 2025? 10:40 The current state of regulation policy 11:30 The value proposition of environmentalism  12:30 The ramifications of recent political changes 14:30 Talking about eco-friendly products with consumers 17:00 Regulations can create new opportunities 19:00 Void packaging 22:30 Jennifer's thought leadership philosophy 25:00 Jennifer's new eBook This episode’s guest: • Jennifer Avril on LinkedIn • Liberation Stories eBook • Warner Communications Hosted on Acast. See acast.com/privacy for more information.

    28min

  8. 25 DE JUN.

    Breaking Tech Clients into Mainstream Publications with Mike Atkinson

    Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry. Key Takeaways: - AI's role in cybersecurity - Building relationships with reporters - Crafting the perfect pitch Episode Timeline: 2:20What are the biggest stories in cybersecurity? 3:30 AI's threats to cybersecurity 5:20Crisis communication in cybersecurity 7:45How does Mike stay informed on such a fast-moving industry? 9:45Breaking into mainstream media 11:45The art of newsjacking  12:45AI in the workforce 14:40 Building relationships with reporters 16:30Crafting the perfect pitch 20:20Mike's thought leadership philosophy This episode’s guest: • Mike Atkinson on LinkedIn • Sage's Website • Mike's email: MAtkinson@AboutSage.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    24min
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Sobre

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Informações

  • Criado por
    Global Results Communications
  • Anos de atividade
    2020 - 2025
  • Episódios
    288
  • Classificação
    Livre
  • Copyright
    © Global Results Communications 2024
  • Site do podcast
    PR 360