Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave
Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a staggering 69% of U.S. social media users to rethink their purchasing decisions. Join us as we break down these pivotal trends that are reshaping how brands and consumers interact online.
Informações
- Podcast
- FrequênciaSemanal
- Publicado30 de julho de 2024 07:00 UTC
- Duração7min
- Temporada1
- Episódio46
- ClassificaçãoLivre