79 episodes

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

Influencer Business: A podcast by Trove Trove

    • Business
    • 4.8 • 89 Ratings

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

    Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator

    Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator

    Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through: 
    The makeup of a compelling reelHer reel that went viralThe downsides of viral contentThe value of being able to reach your audience outside of social and direct them to a platform that you ownWhy you have to be prepared to change your content strategy And more


    For more on Amy:
    @thecoastaloak
    thecoastaloak.com.com


    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Gush & Grow:
    @gushandgrow
    www.gushandgrow.com


    A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

    • 49 min
    Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year

    Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year

    Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these past three years and have rolled Red Clay out to The Fresh Market, Whole Foods Market, Publix, Food 52 and more. Incredibly impressive! 


    Prior to Red Clay, Molly was Co-Founder and Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies and the leading sunglasses brand for babies & kids (with 4+ million pairs sold). In this episode, Molly shares her experience and advice for the marathon that is starting and successfully growing a product-based business. We cover: 


    The different avenues for starting a business and the one thing they all have in commonWhy the “Irrational Offer” worksRaising capital and the different ways to view itWays Red Clay pivoted quickly to reach their revenue goals during the pandemic and how they ended up surpassing themHer most valuable advice to early stage entrepreneurs...And so much more (as always)!


    For more about Molly:
    @mollyfienning 
    @redclayhotsauce 
    redclayhotsauce.com 
    @babiators  
    babiators.com 



    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Austin (Host) and Gush & Grow:
    @gushandgrow
    www.gushandgrow.com

    • 53 min
    Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy

    Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy

    Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships with content creators. Bonnie Knobloch, the Head of Business Development at Equilibria, joins us for a transparent conversation about their highly relational approach to influencer marketing. We talk about: 


    Their generous commission structureWhy she would rather invest in influencer marketing than Facebook ads  Their recent advisory board and how they lean on influencers to help with efforts from product development to marketing Why content creator account size isn’t everythingAdvice for brands who are just beginning to work with content creators...and so much more (as always)!

    Before joining Equilibria as one of their first employees, Bonnie was the Senior Director at Beauty Counter. She has 15 years in the beauty industry and is passionate about mission driven brands and products that create a cleaner, safer, and healthier society.


    For more about Bonnie:
    @bonnieknobloch


    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Gush & Grow:
    @gushandgrow
    www.gushandgrow.com


    A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

    • 54 min
    Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

    Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

    We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC clothing brand, Everlane for several years.


    In this episode, we discuss how Our Place approaches influencer marketing and what content creators can do to create a successful brand pitch. Emily shares: 
    What she looks for in a content creator The common mistake influencers make when pitching to work with Our PlaceWhy Our Place employs a multi-month campaign approachAdvice for brands who are just beginning to work with content creatorsKPIs for a successful influencer partnership...and so much more!

    For more on Emily:
    https://www.linkedin.com/in/emilydchan/


    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Trove Partner Gush & Grow:
    @gushandgrow
    www.gushandgrow.com


    A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

    • 44 min
    Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand

    Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand

    We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest. 


    In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnership. We talk about:


    •  The multi-faceted, personalized PR approach Leapfrog implements

    •  The simple but very important questions to ask brands at the beginning of a partnership

    •  How long it takes to see the success of working with a PR firm and what that investment looks like

    •  How brands know they’re ready to hire a PR firm like Leapfrog

    •  ..And so much more!
    Jackie has extensive experience and wide-ranging interest in fashion and lifestyle brands that drives Leapfrog’s expertise in the fields of fashion, interiors, retail and wellness. She promotes both established brands and new talent, and through her wide network, adeptly organizes events that connect entrepreneurs, influencers and designers around the US. Beyond traditional PR, Jackie enjoys honing brand strategy, creating content for owned media and directing market positioning with long-term clients. 


    For more on Jackie:
    @jtthomson
    www.leapfrogpr.com


    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Gush & Grow:
    @gushandgrow
    www.gushandgrow.com


    A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork)! CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

    • 47 min
    Corinne Travis on monetization, the power of data, and influencer campaign management

    Corinne Travis on monetization, the power of data, and influencer campaign management

    Corinne Travis, the Director of Influencer & Brand Partnerships at CJ Affiliate joins us on the podcast to dive into affiliate marketing...its value, what it looks like at CJ, and how to approach it successfully (as an influencer and brand). We talk about what brands look for in sponsored influencer campaigns, the power of using data to pitch to brands, and so much more!
    As the Director of Influencer & Brand Partnerships at CJ Affiliate, Corinne helps influencers maximize monetization through affiliate and demystifies influencer marketing for top tier brands. She created, and now leads, the successful VIP Campaign solution at CJ after noticing brands and influencers were consistently looking for ways to create meaningful long-term partnerships. Corinne brings incredible experience and valuable insight into the content creation and affiliate landscape.
    For more on Corinne:
    @corinne.travis
    https://www.linkedin.com/in/corinne-travis-57197b3/


    For more about Trove: 
    @trovebusiness 
    www.trovebusiness.com


    For more about Gush & Grow:
    @gushandgrow
    www.gushandgrow.com


    A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

    • 40 min

Customer Reviews

4.8 out of 5
89 Ratings

89 Ratings

mamasback87 ,

Love the new host Austin!

Austin is the perfect blend of coach, instructor, and friend. She’s conversational and her advice is so valuable. Take a listen!

sewelltb ,

Actionable *and* fun!

I love that this podcast is not only fun to listen to, but also gives really tangible takeaways. Plus I love the new host—she is very relatable and talks to her guests like they’re her friends.

Marisol's IPOD ,

Binge listening!!

So glad I came across this podcast!! Love listening to Rich’s interviews and all the relevant information for someone who wants to turn their “hobby” into an full-time business.

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