Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms

Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sell Perdue products from smart fridges, Perdue is already living in the future.

But getting to that future comes with smart strategies and successful partnerships. David Zucker is the CMO at Perdue Farms, and he knows how to do it right. For example, he’s taking advantage of the company's smaller D2C business to test out new products before launching to their B2B business in order to reduce risk. 

Main Takeaways:

• How Perdue finds success through making their partners successful
• How to be innovative while staying smart
• How Perdue utilizes their D2C business to reduce risks for the company

Links:

• The Benefits & Challenges of B2B Manufacturers Trading Directly Online and going D2C - Spryker

Dan’s Top Tools:

• PriceSpider
• Bluecore
• Salesforce

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