Innovation Storytellers Susan Lindner

I sat down with Melora Zaner, the Chief Design Officer at TIAA, to discuss the often-overlooked value of incremental innovation and the transformative power of design in addressing pressing societal challenges like retirement. 
Our conversation starts with an urgent issue that many are facing—the retirement crisis in America. We discuss the alarming statistics indicating that 40% of Americans are on track to run out of money in their retirement years. Melora offers an intriguing alternative by asking, "What if we shift our thinking from 'retirement planning' to 'longevity planning'?" This approach puts the focus on sustained income, healthcare provisions, and overall quality of life, rather than just a lump sum that may or may not last a lifetime.
Innovation doesn't have to be grandiose to be impactful, as Melora eloquently points out. The episode delves into the concept of 'breadcrumbing,' a term Melora uses to describe the art of celebrating small, incremental changes that lead toward a significant shift. These small steps, often overlooked in the constant quest for disruptive change, can offer customers stepping stones, helping them see a future where their needs and concerns are addressed.
We also discuss the importance of storytelling in the journey of innovation. How do you narrate a story that balances the celebration of small victories with the drive toward grand visions? The idea is to offer manageable steps, or breadcrumbs, to make the journey less daunting and more rewarding for both customers and organizations. These incremental changes shouldn't be underestimated; they often result in exponential gains over time, especially when they address specific customer pain points.
Finally, Melora shares insights into getting internal stakeholders on board with innovation. She emphasizes that incremental wins can build confidence internally and set the stage for bigger, more disruptive changes in the long run.
Tune into this episode of Innovation Storytellers Show to explore the power of incremental innovation and design-led thinking in transforming how we approach complex challenges, from the retirement crisis to customer engagement and internal alignment. Because sometimes, the biggest changes start with the smallest steps.
Don't miss this enlightening discussion, full of actionable insights and thought-provoking concepts that challenge the status quo.
 

In a time where innovation is often boiled down to buzzwords, Adipat Virdi, Global Immersive Strategist and Former Global Creative Product Lead for Immersive, brings us back to the essence of true innovation. With a remarkable history of embedding immersive strategy into global organizations like Meta, Virgin Atlantic, and the BBC, Virdi helps us refocus on what's important. He challenges us to escape 'Plato's Cave' and reassess the often unconscious limitations we put on the idea of innovation.
Virdi emphasizes the importance of separating culture from business drivers, imploring us to take a more human-centric approach. By focusing on the dynamic relationship between content, consumer, and brand, he argues that innovation becomes not just a corporate goal but a holistic experience. However, he acknowledges that this 'uncoupling' can be a monumental task for businesses ingrained with certain cultural values.
As we move into an era where linear progression is becoming increasingly inadequate, Virdi propounds the need for thinking in ecosystems. Yet he cautions that such a shift introduces complexities that could act as a barrier to practical implementation. The challenges lie in balancing human-centric values with business imperatives and in overhauling pre-existing corporate cultures that resist change.
Yet, the opportunities are equally profound. The very act of aligning business goals with ecosystem thinking opens up new paths for disruptive innovation. Virdi introduces us to the term 'soul work'—a phrase that might sound esoteric but is deeply strategic. This is about asking the questions that really matter to your audience digging deep to understand their needs and desires. It's an approach that promises innovation and meaningful engagement with consumers.
 
The conversation takes an even more forward-looking turn as we discuss Apple’s soon-to-be-released Vision Pro, a device that's set to redefine digital interaction. Virdi provides insights into how the market will need to adapt to the complexities of spatial computing and offers a glimpse into the future of experiential marketing.
In the end, Virdi leaves us with a clear understanding that immersive technology is not a fleeting trend but a game-changing evolution. If brands don't adapt, they risk missing out on new generations of consumers who are already primed for immersive experiences. This engaging and insightful conversation is not to be missed, as it navigates the future of brand engagement in an increasingly immersive world.
 

Get ready for an illuminating journey into the complexities and nuances of innovation with my guest, Amy Radin, Executive Advisor and founder of Pragmatic Innovation Partners. With a career that spans multiple decades and industries, Amy brings an unparalleled depth of insight into what it truly takes to innovate, especially in the financial services sector. From being Citi's first global Chief Innovation Officer to her executive roles at American Express and Axa, her expertise is as expansive as it is profound.
Amy specializes in helping business leaders navigate the complex terrain of innovation by identifying new growth opportunities while mitigating associated risks. Her unique approach focuses on unraveling the cultural layers within organizations, providing invaluable perspectives on how internal culture can both aid and impede innovation processes.
One of the most compelling elements of this discussion revolves around the concept of "execution." As Amy stresses, an idea, no matter how groundbreaking, lacks value without the capability to bring it into reality. This principle holds true whether you're at a startup or part of an established Fortune 500 company. Her viewpoints bring a fresh, grounded perspective to the often nebulous and romanticized world of innovation.
Does your organization need a Chief Innovation Officer (CIO)? This question forms another central theme of our conversation. While appointing a CIO can signify a company's commitment to innovation, it also runs the risk of excluding other departments from this critical function. Amy expertly navigates this organizational dilemma, emphasizing the importance of an inclusive innovation culture.
Further enhancing this rich tapestry of insights, Amy delves into the critical but often overlooked relationship between innovation and business strategy. Even the most creative endeavors are doomed to become aimless projects without strategic alignment. If you're grappling with the complexities of innovation in today's fast-paced business world, this episode will equip you with actionable strategies and insights.
 

In today's episode of the Innovation Storytellers podcast, we'll delve into the world of one of the most well-known, respected, and beloved brands in the United States and worldwide: Jack Daniels. According to Inner Brands' Best Global Brands 2022 report, Jack Daniels has been a household name for over 155 years.
We are excited to have Heather Howell, the Global Director of Trademark and Innovation at Jack Daniels on the show. Heather's leadership in driving innovation has been a crucial factor in the brand's continued success, including its recent entry into the super-premium whiskey market.
During this episode, we will explore the history and future of the iconic brand and hear from Heather about her role in driving innovation at Jack Daniels. And of course, what better way to enjoy the show than with a glass of Jack Daniels on the rocks. So, grab a glass and join us as we celebrate this American classic brand.

In this week's edition of the Innovation Storytellers podcast, I invite you to join me in an insightful conversation with Chris Duffy, a strategic futurist and leading figure in digital experiences with Adobe. We explore how AI, creativity, and the metaverse collide as we discuss Adobe's groundbreaking work in generative AI and the transformation of work through AI, and the future of design.
In this captivating episode, delve into the intricacies of AI in image generation, the evolving landscape of the metaverse, and the impact of AI on jobs and work dynamics. Gain a unique perspective on the convergence of technology, creativity, and the human experience, and learn how Adobe pushes the boundaries of innovation to shape the future. Take advantage of this thought-provoking and inspiring conversation that will leave you pondering the limitless potential of Generative AI and the digital realm.
 

What does innovation mean to you? For many, it’s about the latest tech marvel or the next big thing in the market. But as I sat down with Tyrome ‘Ty’ Smith, Director of Strategic Partnership at Common Mission Project, our conversation gave the term a whole new meaning.
Our discussion revolved around the unseen channels of innovative ideas - beyond Silicon Valley and tech giants, deep into governmental organizations, think tanks, and more. We pondered upon a simple yet profound question: where do these seeds of revolutionary ideas truly germinate?
Ty highlighted an area that's often overlooked: Historically Black Colleges and Universities (HBCUs). While institutions like Stanford and MIT often grab the limelight, it's these lesser-known educational bastions where a significant chunk of innovative minds are nurtured. And this revelation isn't just about recognizing talent but also about acknowledging the challenges they face.
Consider this: North Carolina A&T State University faced underfunding to the staggering tune of $3.7 billion from 1987-2020. A figure that not only reflects financial disparity but also raises questions on potential innovations lost in this financial void.
Our conversation often circled back to a memorable movie scene from 'Moneyball'. In a pivotal moment, the main character highlights the futility of trying to compete with the affluent while being resource-strapped. The message? Redefine the game. Just as in baseball, the landscape of innovation needs a fresh perspective – one that isn’t confined by financial boundaries or traditional norms.
So, as you think about innovation, I challenge you to shift your perspective. Embrace innovation not just as a groundbreaking product but as a revolutionary way of thinking. Dive into our full conversation and let's reshape the innovation narrative together.