Innovation Storytellers

Susan Lindner
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Innovation Storytellers

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

  1. 5 HR. AGO

    How AXA’s Risk Management Turns Impossible to NOW Possible

    What if risk management wasn’t just about avoiding failure but enabling innovation? In this episode of Innovation Storytellers Show, I sit down with Rose Hall, Former SVP, Head of Innovation, Americas at AXA, to explore the critical role of risk management in pushing innovation forward. While most people see risk and innovation as opposing forces, Rose makes a compelling case for why they need to work together to not only mitigate threats but unlock new markets, products, and business models. We dive into why insurance is the safety net beneath some of the world’s most significant innovations and how companies like SpaceX navigate complex, multi-layered risks. The risks associated with cutting-edge advancements are more critical than ever, from cyber threats and climate impact to geopolitical challenges. Traditional insurance models are struggling to keep up, and Rose explains why the industry must evolve to remain relevant. The conversation also highlights the challenges of ensuring emerging technologies like artificial intelligence. There isn’t a simple insurance product covering AI, but existing policies may address the damage caused by AI failures. This nuance underscores the need for a more dynamic, forward-thinking approach to risk management that can adapt to the unpredictable nature of modern innovation. Another key theme is the power of partnerships. Rose emphasizes that no company can build everything independently, especially in industries where risk and innovation intersect. The real opportunity lies in fostering collaboration between insurers, startups, and large enterprises to create meaningful, scalable solutions. This episode challenges the traditional notion of risk management as a roadblock. Instead, Rose frames it as an essential part of progress. Without strong risk strategies, innovation could stall, leaving businesses unable to take the bold leaps necessary for growth. Tune in to hear how risk and innovation can work hand in hand to shape the future. If you’ve ever thought of risk as something that slows innovation, this conversation might change your perspective.

    41 min

  2. JAN 14

    How Hershey’s is Putting the Sweet and Salty in Product Innovation

    In this episode of the Innovation Storytellers Show, I sit down with Charlie Chappell, Vice President of Innovation, Research & Development at The Hershey Company, to explore what it takes to innovate in one of the world’s most beloved brands. Charlie’s journey is nothing short of fascinating, from his start in R&D at Kimberly-Clark, earning patents for his work, to shaping iconic brands like Pantene and Old Spice during his time at Procter & Gamble. Now at Hershey, he’s leading the charge to bring bold new ideas to life. Charlie opens up about the joys and challenges of innovating in the food and beverage industry, particularly in confectionery. We talk about the creation of Shackalicious, a gummy line launched in collaboration with Shaquille O’Neal, and how Hershey partnered with Shaq to bring his larger-than-life personality into a product that’s flying off the shelves. Charlie also dives into the innovator’s dilemma—how to embrace change, take risks, and adapt without losing sight of what makes a brand iconic. This conversation is packed with insights on navigating trends, identifying what’s meaningful versus fleeting, and having the courage to push boundaries—even when it means some ideas won’t work out. If you’re curious about how legacy brands like Hershey stay ahead of the curve and continue to bring joy to millions, this episode is for you. Tune in for a sweet discussion filled with inspiration, lessons, and plenty of chocolate. Let’s innovate together!

    38 min

  3. JAN 7

    How to Bridge the Gap Between Startups and Corporate Innovators

    What does it take to build a seamless connection between the agile world of startups and the structured environments of corporate innovators? In this episode of Innovation Storytellers, I had the pleasure of speaking with Trena Blair, Founder & CEO of FD Global Connections, who brought her extensive expertise to the table in exploring how to bridge these two worlds. Trena shared insights from her book, Decoding Global Growth: How Successful Companies Scale Internationally, a practical guide for startups scaling across borders. We explored the challenges startups face when moving from the prototype stage to becoming a scale-up, emphasizing the critical importance of resilience within leadership teams and the organizations they build. Trena discussed how the leadership skillset must evolve through the business growth lifecycle, shifting from directive approaches to fostering delegation and teamwork—essential elements for navigating the complexities of scaling. We also touched on the cultural dynamics between startups and corporates, a factor that’s often overlooked yet can make or break partnerships. Trena highlighted the challenges of cultural misalignment, sharing an unforgettable story of a startup acquired by IBM and its “blue washing” experience—a 300-line checklist for assimilation into the corporate structure. The anecdote serves as a poignant reminder of the delicate balance required to preserve innovation while integrating into a larger organization.   This episode dives deep into the frameworks and strategies needed for startups and corporates to thrive together, including Trena's expert approach to risk management and governance. From assessing a startup’s capacity and capability to understanding cultural nuances and market needs, Trena offers invaluable guidance for leaders on both sides of the partnership. What’s the secret to maintaining a startup’s innovative spirit while embracing the structure of a corporate partnership? Listen to this thought-provoking conversation and share your take!

    36 min

  4. 12/31/2024

    The Old and New Rules of Successful Innovation

    Over the holidays, I am reflecting on one of my most downloaded episode of 2024 with my innovation guide and intellectual beacon, Peter Temes.  In this episode, Peter and I journeyed through the intricacies of turning strategies from mere visions into tangible realities. We dissect the critical elements that transform a company’s strategy into a compelling narrative driven by morals and values, emphasizing the importance of collective belief and action in achieving success. Our discussion sheds light on the delicate balance between setting ambitious goals and the practical execution that brings them to life, underscoring the significance of establishing clear values and allowing the fruits of success to benefit every layer of an organization, especially its customers. Join us as we delve into how adopting a collaborative rather than a top-down approach can lead to a more inclusive and impactful innovation strategy. We explore the challenges of instilling a culture that embraces change, drawing parallels with the complexities of updating data and computer systems within dynamic, fast-paced environments. Learn how parallel progress paths can be a strategic approach to fostering a forward-thinking and adaptable organizational culture, even in settings resistant to change.

    42 min

  5. 12/24/2024

    How the WHO Innovation Hub is Changing Global Health Outcomes

    I reflect on my most downloaded episode of 2024 with Louise Agersnap, the Head of WHO Innovation Hub, part of the Digital Health and Innovation Department. We enjoyed a thought-provoking discussion on the transformative initiatives happening at the World Health Organization. With over 20 years of experience in global health development and innovation, Louise brings a wealth of knowledge and insights to the table. The conversation kicks off with a reflection on the global health sector's unique challenges and the critical need for innovative solutions. Recognizing this, WHO is empowering its teams to transition seamlessly from ideation to execution, with a nod to Kevin D'Silva and his team at Ideateplus for their role in fostering a culture of innovation. Louise shares insights into the LEAD program, a groundbreaking initiative at WHO that empowers staff to drive impactful change through ideation, validation, and implementation. With over 250 ideas generated and 40+ projects in the pipeline, the LEAD program exemplifies the power of collaborative innovation in healthcare. The discussion also delves into the role of storytelling in scaling innovation across 194 member states. Louise highlights the Herculean task of communicating and garnering support for innovative ideas globally, offering insights into crafting compelling narratives that inspire collaboration and drive progress. We explore the importance of scalability and sustainability in fostering an innovation culture within WHO. With projects spanning 12 to 18 months, maintaining momentum and ensuring long-term impact are key priorities.

    39 min

  6. 12/17/2024

    What’s the Future of Customer Experience with AI?

    What does it take to thrive in a world where AI is redefining customer experience and business innovation? On this episode of the Innovation Storytellers Show, I had an incredible conversation with Jim Harris, bestselling author and globally renowned speaker on disruptive innovation, to explore how businesses can adapt to a rapidly evolving future. Jim shared his unique journey, from teaching Stephen Covey's principles to becoming one of the most sought-after voices in AI and innovation. Drawing on decades of experience working with organizations like Walmart, IBM, and Barclays, he reflected on the challenges and opportunities presented by AI. From the democratization of AI tools to their transformative impact on industries, Jim offered deep insights into how companies must rethink their approach to innovation. One of the standout moments from our discussion was Jim’s story about a group of mainframe managers who, in 1993, couldn’t envision the transformative role of the internet. Fast forward 30 years, and the web is now inseparable from our personal and professional lives. This raises an essential question: How quickly can businesses recognize that the rules of the game have changed, and how do they facilitate the transition to what’s next? We also tackled the emotional and practical aspects of AI adoption. With two-thirds of Americans expressing fear about AI, Jim emphasized the importance of education, adaptability, and understanding AI's potential to empower, rather than replace, human capabilities. He also highlighted the importance of continuous learning, citing the World Economic Forum’s findings that workers need an additional 20 days of training annually to keep pace with technological advancements.

    44 min

  7. 12/10/2024

    How Corning International is Manufacturing Innovation in New Markets

    What role do trust, cultural understanding, and collaboration play in global innovation? In this episode of the Innovation Storytellers Show, I sit down with Gökhan Doran, Division VP and General Manager at Corning International, to uncover the keys to navigating the complexities of international manufacturing and partnerships.  From Brazil to Nigeria, Japan to India, Gökhan shares his journey of building diverse, value-driven collaborations that blend Corning’s innovation in glass science with local expertise and creativity. Together, we explore the human resistance to change, the importance of breaking down comfort zones, and the philosophical insights that guide Gökhan’s leadership style. Drawing inspiration from Plato, Gökhan discusses how curiosity, discipline, and a willingness to climb the metaphorical wall of fear have shaped his career and approach to partnerships. We also dive into the challenges and opportunities of operating in a global marketplace, from fostering trust in cross-cultural collaborations to ensuring alignment on core values. Gökhan highlights how these synergies drive innovation and long-term growth, transforming partnerships into powerful engines for progress. Whether you're leading a global team or looking to expand your business internationally, this conversation offers actionable insights into the art and science of collaboration, innovation, and leadership in a fast-changing world.

    33 min

  8. 12/03/2024

    Taking Innovation Women to the Stages

    On this episode of Innovation Storytellers Show, I’m joined by Bobbie Carlton, an award-winning marketing, PR, and social media professional who is transforming the way we think about public speaking, storytelling, and women’s visibility in innovation. As the founder of Carlton PR & Marketing, Mass Innovation Nights, and Innovation Women, Bobbie has dedicated her career to breaking barriers and creating platforms that amplify diverse voices. In our conversation, Bobbie shared her fascinating journey from broadcasting to global PR at Cognos and her transition into entrepreneurship. She revealed her passion for storytelling as a catalyst for innovation and her mission to eliminate the all-too-common “manels” (all-male panels) that dominate tech and innovation conferences.  Through Innovation Women, she’s redefined public speaking as a tool for visibility and career advancement, positioning it as a gateway for women to claim leadership roles, board positions, and career-changing opportunities. Bobbie also unpacked the art of memorable storytelling, emphasizing the power of refrains and structure in capturing an audience’s attention. She spoke candidly about the common mistakes speakers make, such as telling overly lengthy or irrelevant stories, and offered actionable advice to start stories closer to their conclusion to maintain impact and clarity. We also reflected on our shared roots in PR, reminiscing about the clip books and envelope-stuffing days that shaped our understanding of the evolving communication landscape. This conversation is a masterclass in using storytelling as a tool for innovation and a reminder of the importance of making stages more inclusive. How are you using storytelling to spark innovation and amplify voices in your field? Share your thoughts after tuning in!

    44 min
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About

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

Information

  • Creator
    Susan Lindner
  • Years Active
    2021 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Susan Lindner 2021
  • Show Website
    Innovation Storytellers

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